Heading up our Commercial department your role will be to:
- Define and deliver the overall sales strategy for Pets Choice, driving sustainable and profitable growth across all channels.
- Work as a member of the Senior Leadership Team, to contribute to the overall direction, performance and leadership of the business.
- Build, inspire and lead a high-performing sales organisation that balances entrepreneurial thinking with commercial discipline.
Main responsibilities:
- Set and lead the overall UK sales strategy across Grocery and other Sales Channels
- Deliver profitable revenue growth aligned to company objectives, with clear ownership of sales performance, margin and market share.
- Lead, develop and hold accountable a multi-layered sales team, ensuring high standards of performance, capability and engagement.
- Build strong, strategic relationships with key retail partners, adopting a challenger mindset to unlock opportunities and grow share.
- Ensure a consistent, commercially robust approach to pricing, promotions, trade spend and negotiations across all channels.
- Drive a culture of accountability, pace and ownership across the sales function, with clear performance expectations and measurable outcomes.
- Work closely with Marketing, Supply Chain, Finance and NPD to ensure alignment between commercial strategy and execution.
- Actively contribute to business-wide decision making as a senior leader, balancing short-term delivery with long-term growth.
- Identify and unlock new routes to market, customers and growth opportunities in line with the entrepreneurial nature of the business.
- Lead key commercial projects such as customer strategies, range optimisation, and channel expansion initiatives.
- Review and evolve sales structures, processes and ways of working to ensure efficiency and scalability as the business grows.
- Develop succession plans and build future leadership capability within the sales team.
- Proven experience in a senior sales leadership role within FMCG and the Grocery channel.
- Strong commercial acumen with a track record of delivering profitable growth.
- Experience managing multiple channels.
- Ability to operate effectively within a fast-paced, entrepreneurial and less structured environment.
- Demonstrable experience leading, developing and holding high-performing teams accountable.
- Strong negotiation and relationship-building skills at a senior level.
- Strategic thinker with the ability to translate strategy into execution.
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Head of Sales in Blackburn employer: Pets Choice Ltd
As a Purchase Manager at our Blackburn location, you will thrive in a dynamic hybrid work environment that promotes flexibility and collaboration. Our company values employee growth, offering continuous development opportunities and a supportive culture that encourages innovation and teamwork. With a focus on maintaining excellent customer service while managing inventory effectively, you'll be part of a dedicated team that prioritises both professional fulfilment and work-life balance.
