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- Tasks: Lead marketing strategy for a dynamic portfolio of 40 brands and drive product-led growth.
- Company: Join a fast-growing FMCG company with a focus on innovation and brand development.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of multiple brands.
- Why this job: Make a real impact in a high-stakes role that champions creativity and strategic thinking.
- Qualifications: Senior marketing experience in FMCG with a proven track record in brand and product management.
- Other info: Work in a collaborative environment with a strong focus on team development and cross-functional leadership.
The predicted salary is between 43200 - 72000 £ per year.
Reporting directly to the CEO and sitting on the Board, this is a high-impact leadership role at the heart of our growth strategy. You’ll shape the future of a dynamic, multi-brand portfolio of 40 brands (10 core) spanning food, treats, toys, and healthcare – including veterinary medicines. This isn’t just marketing – it’s about driving product-led growth and commercial success. You’ll champion innovation and NPD, accelerate e-commerce, and integrate newly acquired brands to create a powerhouse portfolio. From shaping pack architecture to influencing pricing and category strategy, you’ll ensure our products win in the marketplace. You’ll own brand strategy and creative direction, always with a sharp focus on product performance and sales impact. Working closely with R&D, Commercial, and Operations, you’ll turn insights into products consumers love and retailers want. If you thrive on challenge, love building brands through great products, and want the freedom to make bold moves, this role offers scope to innovate, lead, and leave your mark on a fast-growing business.
Strategic Leadership
- As a member of the Board, contribute to overall business strategy and decision-making.
- Responsible for the delivery of annual budget plans with focus on growth, owning the marketing P&L and influencing CAPEX investment decisions.
- Shape portfolio strategy across 40+ brands, balancing premium and value positioning.
- Create, implement and execute the marketing strategy in line with company objectives, continuously driving effectiveness and efficiency.
- Work with Category and Commercial teams to develop, implement and maintain commercially robust strategic brand plans.
- Provide regular reports and presentations based on marketing performance, with recommendations to maximise opportunities and marketing spend efficiency.
Leadership & Team Development
- Build a high-performing, resilient team culture.
- Coach and develop talent; manage performance and succession planning.
Brand & Innovation
- Lead brand architecture, pack design, and claims strategy.
- Drive strategic innovation planning & NPD/EPD through a stage-gate process, ensuring category growth in food, treats, toys, and healthcare.
- Partner with R&D / Animal Nutritionist on product development and regulatory compliance.
Digital & E-Commerce
- Accelerate DTC and marketplace growth; oversee CRM, PPC, social advertising.
- Define performance metrics (ROAS, CAC/LTV, conversion, retention) and optimise spend.
- Oversee content operations (in-house studio + agency support) and content reuse.
Acquisition Integration
- Lead integration of acquired brands, managing packaging transitions and go-to-market plans.
- Ensure smooth cultural and operational alignment within the marketing team.
Cross-Functional Collaboration
- Work closely with the CEO, Sales, Category, Procurement, Finance, Operations, HR and Regulatory teams.
- Support the Commercial team with Customer interactions.
- Influence pricing and pack architecture jointly with Sales and Category.
- Support ESG commitments (packaging sustainability, traceability, animal welfare).
Compliance & Risk
- Ensure advertising standards compliance; partner with Technical on VMD rules for veterinary medicines.
- Oversee GDPR and data governance for CRM/D2C with Legal support.
What Are We Looking For?
- Senior FMCG marketing leader with multi-brand portfolio / challenger brand experience.
- Ability to balance brand and product focus to build brands effectively while managing ROI.
- Proven track record in business and brand planning, including CAPEX.
- Innovation management (stage-gate, EPD/NPD).
- Digital and e-commerce growth (DTC, social, SEO, marketplaces).
Technical Skills
- Entrepreneurial with strong organisational, analytical and communication skills.
- Product and brand management experience.
- Strong commercial acumen, budget and P&L management.
- Regulatory awareness and ESG leadership.
- Digital marketing and analytics (ROAS, CAC/LTV, conversion).
- Channel, pricing and portfolio strategy.
- Understanding category data and consumer insights.
- Creative content operations and performance marketing.
Leadership Behaviours
- Positive drive, change resilience and adaptability in a fast-paced environment.
- Strategic thinker with ability to get into operational detail and lead multiple projects simultaneously.
- Coaching and team development; building high-performing culture.
- Influential cross-functional leadership and stakeholder management.
- Driving growth in international markets / export.
We’re looking for a marketing leader local to our Blackburn Head Office, working on site 3 days per week.
Head of Marketing in Blackburn employer: Pets Choice Ltd
Contact Detail:
Pets Choice Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Blackburn
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they align with the role. Highlight your experience in driving product-led growth and innovation – that’s what they want to hear!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Head of Marketing in Blackburn
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Marketing role. Highlight your achievements in multi-brand management, innovation, and digital growth to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how you can drive product-led growth. Don’t forget to mention specific examples of how you've shaped brand strategies in the past.
Showcase Your Leadership Style: We want to see how you lead and develop teams. Include examples of how you've built high-performing cultures and coached talent in your previous roles. This will help us understand your fit for our team!
Apply Through Our Website: For the best chance of success, make sure to apply through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Pets Choice Ltd
✨Know Your Brands Inside Out
Before the interview, dive deep into the 40 brands you'll be working with. Understand their unique selling points, target audiences, and market positions. This knowledge will help you demonstrate your strategic thinking and how you can drive product-led growth.
✨Showcase Your Leadership Style
As a Head of Marketing, you'll need to build a high-performing team. Be ready to discuss your leadership approach, including how you coach talent and manage performance. Share specific examples of how you've developed teams in the past and the impact it had on business outcomes.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various departments. Think about how you've successfully collaborated with R&D, Sales, and Operations in previous roles. Prepare anecdotes that highlight your ability to influence and align different teams towards common goals.
✨Demonstrate Your Digital Savvy
With a focus on e-commerce and digital marketing, be prepared to discuss your experience with DTC strategies, CRM, and performance metrics. Bring examples of how you've accelerated digital growth and optimised marketing spend in past roles to showcase your analytical skills.
