At a Glance
- Tasks: Drive DTC growth through e-commerce, digital marketing, and customer journey optimisation.
- Company: Join Pets Choice, a leading brand in pet products with a fun and dynamic culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to mentor and develop your team.
- Why this job: Make a real impact in the pet industry while working with innovative digital strategies.
- Qualifications: 3+ years in DTC e-commerce, strong skills in Google Ads, Meta, and Shopify.
The predicted salary is between 40000 - 50000 £ per year.
Due to the relocation of our current incumbent, we are looking for a DTC Manager to join our Digital Marketing team. This is a dynamic role with responsibility for driving the growth and performance of the DTC channel, delivering profitable online sales through best-in-class e-commerce execution, digital acquisition, and customer journey optimisation. You will develop and execute a data-led DTC strategy across multiple brand websites and platforms, supporting wider commercial and brand objectives and manage daily performance marketing and e-commerce operations, ensuring alignment with stock, promotions, and business priorities.
About Pets Choice: For paws, fins, and wings – Pets Choice is proud to offer a diverse range of products across a portfolio of much-loved brands such as Webbox, Hownd, Vets Kitchen, Bob Martin, TastyBone and Felight. Our products are available in both UK and International retail and we’re also home to a family of DTC stores, giving pet lovers even more ways to treat their furry (or scaly, or feathery) friends.
Reporting to the Digital Controller, the DTC Manager will be responsible for:
- Digital Performance & Acquisition: Lead execution of “always-on” paid media campaigns across Google Ads and Meta. Drive growth through social commerce channels, including TikTok Shop. Manage and scale affiliate marketing programmes to expand reach and revenue. Implement structured A/B testing across creatives, audiences and landing pages.
- E-commerce Operations: Own day-to-day management of DTC platforms (Shopify / WooCommerce), ensuring accuracy of product, pricing and promotions. Deliver promotional calendar execution across website, email and paid channels. Optimise the end-to-end customer journey to improve conversion and retention.
- Commercial Performance & Reporting: Monitor and report on core KPIs (ROAS, CPA, conversion rate). Manage the digital marketing budget, reallocating spend to maximise ROI. Provide clear, actionable performance insights to key stakeholders.
- Cross-Functional Working: Collaborate with Supply Chain, Customer Service and Finance to align stock, fulfilment and promotions. Work with internal teams and external agencies to deliver integrated campaigns.
- People & Capability: Manage and develop the Senior Digital Marketing Executive. Build capability within the DTC channel and embed best-in-class ways of working.
We're looking for the following:
- 3+ years’ experience in DTC e-commerce and digital acquisition.
- Hands-on experience managing Google Ads and Meta advertising platforms.
- Strong knowledge of Shopify and/or WooCommerce.
- Experience with social commerce (TikTok Shop highly advantageous).
- Experience managing affiliate marketing programmes.
- Strong analytical and data interpretation skills.
- Ability to manage multiple brands and campaigns simultaneously.
- Strong communication and stakeholder management skills.
- Experience managing or mentoring direct reports.
Please note, this role is being managed internally by our team of Top Cats & Dogs. We kindly ask that all ap-paw-cants apply directly via LinkedIn or through our website. We are not seeking recruitment agency support at this time.
DTC Manager in Blackburn employer: Pets Choice Ltd
At Pets Choice, we pride ourselves on being an excellent employer, offering a vibrant work culture that fosters creativity and collaboration within our Digital Marketing team. As a DTC Manager, you will have the opportunity to drive impactful strategies in a supportive environment, with access to professional development and growth opportunities while working with beloved pet brands. Located in a dynamic industry, we provide a unique chance to make a difference for pet lovers everywhere, all while enjoying a flexible and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land DTC Manager in Blackburn
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Pets Choice Ltd are looking for when hiring for a DTC Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Pets Choice Ltd for the DTC Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Pets Choice Ltd as a DTC Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Pets Choice Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a DTC Manager.
We think you need these skills to ace DTC Manager in Blackburn
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Pets Choice Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Pets Choice Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Pets Choice Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Pets Choice Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Pets Choice Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Pets Choice Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
