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For Companies At a Glance
- Tasks: Analyse customer data to create impactful marketing campaigns.
- Company: Join Pets at Home, a purpose-driven business dedicated to pets and their owners.
- Benefits: Enjoy a fixed-term contract with potential for flexible working options.
- Why this job: Make a real difference in a passionate team focused on customer engagement.
- Qualifications: Experience in CRM analysis and a strong data-driven mindset required.
- Other info: This role covers maternity leave, offering a unique opportunity to shine.
The predicted salary is between 36000 - 60000 £ per year.
Lead Insight. Influence Strategy. Make a Real Impact!
Join us at Pets at Home and play a key role in shaping the data-driven strategies that help millions of pet owners give their pets the best life. As a Senior CRM Analyst, you’ll be at the heart of our marketing decision‑making, turning complex data into clear insight, driving smarter campaigns and influencing how we engage with our customers across our fast‑growing Petcare ecosystem.
About the Role
This is a brilliant opportunity for someone who loves solving problems, partnering closely with Marketing teams and delivering measurable commercial impact through high‑quality analytics.
The role offers hybrid working from our Support Office in Handforth, Cheshire.
Key responsibilities will include:
- Leading CRM analytics best practice – storytelling, visualisation and actionable insights
- Acting as the go‑to expert for campaign measurement and CRM analytics methodologies
- Partnering with Marketing to shape objectives, refine campaigns and ensure robust execution
- Using customer and campaign data to influence marketing plans and CRM strategies
- Promoting innovation across the team, sharing new tools, techniques and approaches
- Increasing engagement and Return On Investment through data-driven recommendations
What you’ll bring
- Advanced SQL and experience working with large-scale data warehouses
- Proven end‑to‑end analytics project delivery, from requirements to measurable outcomes
- Deep Business to Customer (B2C) CRM experience, especially in targeting, data design and customer journey analytics
- A strong analytical mindset and the ability to translate data for non‑technical audiences
- Excellent prioritisation, stakeholder management and workload planning
- Collaborative, supportive team player with mentoring or coaching experience
- (Bonus) Exposure to Power BI, Salesforce Marketing Cloud or similar tools
Why Pets at Home?
You’ll help shape CRM for one of the UK’s most loved brands, working in a supportive, data-rich environment where customer experience truly matters. Your insights will directly influence how we engage pet owners, creating meaningful, personalised experiences across our stores, services and digital channels
Ready to make an impact? Join us and help shape the future of Petcare. Apply now!
Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviors, we want to hear from you!
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Senior CRM Analyst employer: Pets at Home
Contact Detail:
Pets at Home Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Analyst
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies that are popular in the industry. Being well-versed in platforms like Salesforce or HubSpot can give you an edge during discussions with the hiring team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive successful marketing campaigns in the past. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 3
Research Pets at Home and their current CRM strategies. Understanding their customer base and recent campaigns will allow you to tailor your conversation and demonstrate your genuine interest in the role.
✨Tip Number 4
Network with current or former employees of Pets at Home on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations for the Senior CRM Analyst position.
We think you need these skills to ace Senior CRM Analyst
Some tips for your application 🫡
Understand the Role: Familiarise yourself with the responsibilities of a Senior CRM Analyst. Highlight your experience in data analysis, campaign management, and customer engagement strategies in your application.
Tailor Your CV: Customise your CV to reflect relevant skills and experiences that align with the job description. Emphasise your data-driven approach and any successful campaigns you've managed in the past.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and how you can contribute to Pets at Home's mission. Use specific examples of your previous work to demonstrate your impact on customer engagement.
Highlight Your Analytical Skills: In your application, make sure to detail your analytical skills and tools you are proficient in. Mention any experience with CRM software or data analysis tools that would be beneficial for the role.
How to prepare for a job interview at Pets at Home
✨Show Your Data Savvy
As a Senior CRM Analyst, you'll need to demonstrate your expertise in data analysis. Be prepared to discuss specific tools and methodologies you've used in past roles, and how they contributed to successful campaigns.
✨Understand the Business Purpose
Since this role is in a purpose-led business, it's crucial to show that you understand and align with their mission of putting pets and their people first. Research Pets at Home's values and be ready to explain how your work can support their goals.
✨Prepare Insight-Led Examples
Think of examples from your previous experience where your insights led to impactful marketing strategies. Be ready to share these stories, focusing on the results achieved and how they maximised return on investment.
✨Engage with the Team Spirit
The CRM team at Pets at Home is passionate about their work. Show your enthusiasm for collaboration and teamwork during the interview. Discuss how you’ve successfully partnered with marketing teams in the past to drive customer engagement.