At a Glance
- Tasks: Lead and create engaging content for pet owners across various channels.
- Company: Join Pets at Home, a beloved brand in the pet care industry.
- Benefits: Hybrid working, creative freedom, and the chance to make a real impact.
- Other info: Diverse and inclusive workplace that values unique contributions.
- Why this job: Shape the future of pet care content and inspire millions of pet parents.
- Qualifications: Experience in content creation, SEO, and audience engagement is essential.
The predicted salary is between 40500 - 49500 £ per year.
Drive Content, Grow Audiences and Build the Future of Pet Care Content! Are you a natural storyteller with a passion for creating content that truly makes a difference? At Pets at Home, we're looking for a Content Manager to lead and evolve our owned content channels, helping millions of pet parents access trusted advice, inspiring stories and expert guidance throughout every stage of their pet ownership journey.
About the Role
Working closely with our Senior Content & Social Media Manager, you'll shape the editorial direction of channels including Pets Talk, Pets Magazine and YouTube, creating engaging, expert-led content that strengthens our position as the UK's leading pet care brand. From developing editorial plans and commissioning content, to optimising performance through SEO, audience insight and emerging AI tools, you'll play a key role in how pet owners discover, engage with and trust our brand. You'll collaborate with veterinary experts, Marketing, CRM, Commercial and Pets Foundation teams to deliver content that educates, inspires and drives meaningful engagement, while identifying new opportunities across video, audio and emerging content formats. The role offers hybrid working from our Support Office in Handforth, Cheshire.
About You
You'll be an experienced content professional with exceptional writing, editing and storytelling skills, alongside a strong understanding of content strategy, SEO and audience growth. You'll have experience managing editorial calendars, delivering multi-channel content plans and using performance insights to continuously improve results. Experience with YouTube, video content, publishing or content marketing is essential, while knowledge of the pet care sector, podcasting or content creation tools would be a bonus.
Why Join Us?
This is an exciting opportunity to shape the future of content for one of the UK's most loved brands. You'll have the freedom to create best-in-class editorial, video and storytelling experiences that help millions of pet owners care for their pets with confidence, while building Pets at Home's reputation as the go-to destination for pet expertise and inspiration. Ready to create content that pets and their people will love? We'd love to hear from you!
Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!
Content Manager in Manchester employer: Pets at Home
At Pets at Home, we are not just building a pet insurance business; we are creating a vibrant and innovative environment where your contributions truly matter. As a Senior Pricing Analyst, you will enjoy the unique opportunity to work with unparalleled data assets while being part of a passionate team dedicated to improving outcomes for pets and their owners. With a supportive culture that values diversity and encourages personal growth, this role offers a chance to make a significant impact in a dynamic start-up atmosphere backed by the stability of a leading brand.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pets at Home and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pets at Home are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pets at Home on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pets at Home. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pets at Home. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pets at Home:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pets at Home’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pets at Home
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pets at Home will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pets at Home, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
