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For Companies At a Glance
- Tasks: Create engaging copy for various platforms, from campaigns to social media.
- Company: Pets at Home is dedicated to improving the lives of pets and their owners.
- Benefits: Enjoy a collaborative culture, flexible working options, and opportunities for personal growth.
- Why this job: Join a creative team that values storytelling and makes a positive impact on pet care.
- Qualifications: Experience in copywriting with a strong portfolio; knowledge of brand strategy and customer insight is essential.
- Other info: We celebrate diversity and encourage unique contributions from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
About the Role
Our Copywriter is the voice of Pets at Home, shaping clear, engaging and values-led storytelling that brings our purpose—creating a better world for pets and the people who love them—to life. Sitting within the Marketing team, you’ll own and deliver copy across every customer touchpoint, from high-impact brand campaigns to day-to-day content for web, app, email, social, in-store and professional audiences. Working closely with designers, videographers, digital specialists and commercial teams, you’ll balance creativity with strategic intent, ensuring every word supports our ambition to build the world’s best pet care platform. Success calls for energy, resilience and the confidence to navigate ambiguity, constructively challenge briefs and adapt quickly to shifting priorities while upholding our warm, inclusive tone of voice.
Key Responsibilities
Brand Storytelling
- Craft compelling long-form and short-form copy that reflects our brand character, resonates with diverse audiences and drives measurable engagement.
- Rigorously apply and evolve our tone of voice guidelines, safeguarding consistency across all channels and formats.
- Generate fresh ideas and concepts that reinforce our brand promise and enhance the customer journey end-to-end.
- Monitor language trends and pet-care insights to keep storylines relevant, inclusive and future-focused.
Campaign Development
- Partner with creative colleagues to develop standout taglines, headlines and narrative hooks for seasonal, promotional and purpose-led campaigns.
- Validate concepts against brief objectives, customer insight and commercial goals, adapting messaging swiftly in response to feedback or changing market conditions.
- Present copy concepts confidently to stakeholders, using data and reasoning to advocate for the most effective solution.
- Test and refine messaging for performance across digital and traditional channels, driving continual improvement.
Content Governance
- Own the copy briefing pipeline, prioritising workloads, setting realistic timelines and maintaining quality under pressure.
- Proof and edit all outgoing copy to ensure accuracy, clarity and legal compliance, escalating potential risks promptly.
- Maintain an evergreen library of approved phrases, word banks and storytelling frameworks ready for reuse.
- Collaborate with SEO, UX and CRM teams to align wording with search, accessibility and conversion best practice.
Innovation & Continuous Improvement
- Champion new ways of working, experimenting with AI-assisted writing and emerging media to enhance productivity and creativity without compromising brand integrity.
- Measure the impact of copy against agreed KPIs (e.g. engagement, conversion, dwell time) and share insights for optimisation.
- Seek opportunities to streamline processes, removing duplication and simplifying complex messages for busy audiences.
- Remain curious and adaptable, quickly absorbing new information and turning it into purposeful content solutions.
Mentoring & Capability Building
- Act as a supportive coach to colleagues, sharing feedback and practical tips to elevate writing standards across the business.
- Facilitate copywriting workshops and bite-size learning sessions that build confidence and consistency in everyday communications.
- Offer constructive challenge to ensure briefs are clear, customer-centric and aligned to brand strategy.
- Foster a collaborative culture that celebrates creativity, resilience and continuous learning.
Experience & Qualifications
Essential
- Proven experience as a copywriter within a creative agency or fast-paced in-house marketing environment.
- Demonstrated ability to generate ideas and deliver high-quality copy across multiple formats and channels.
- Strong portfolio showcasing conceptual thinking, campaign work and adaptable tone of voice.
- Solid understanding of brand strategy, customer insight and the commercial drivers within a retail environment.
Desirable
- Experience writing for pet-care, FMCG or lifestyle brands.
- Familiarity with AI-enabled content tools and data-driven copy testing methodologies.
- Knowledge of SEO principles, accessibility standards and UX writing best practice.
- Professional qualification in marketing, journalism, English or a related discipline.
We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
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Creative Copywriter employer: Pets at Home
Contact Detail:
Pets at Home Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Copywriter
✨Tip Number 1
Familiarise yourself with Pets at Home's brand voice and values. Understanding their mission to create a better world for pets will help you tailor your approach and demonstrate how your copy can align with their goals.
✨Tip Number 2
Showcase your versatility by preparing examples of your work that span various formats and channels. Highlighting your ability to adapt your tone and style will be crucial in proving you can meet the diverse needs of their marketing team.
✨Tip Number 3
Stay updated on current trends in pet care and marketing. Being able to discuss recent developments or insights during your interview will show your passion for the industry and your commitment to creating relevant content.
✨Tip Number 4
Prepare to discuss how you measure the success of your copy. Be ready to share specific KPIs you've used in the past, as well as how you've adapted your strategies based on performance data, which is essential for this role.
We think you need these skills to ace Creative Copywriter
Some tips for your application 🫡
Understand the Brand Voice: Before you start writing your application, immerse yourself in the Pets at Home brand. Familiarise yourself with their tone of voice and values. This will help you tailor your application to reflect their storytelling style.
Showcase Your Portfolio: Include a strong portfolio that highlights your best copywriting work. Make sure to demonstrate your ability to write across different formats and channels, as this role requires versatility in copy creation.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to align with the job description. Highlight relevant experience in creative agencies or fast-paced marketing environments, and emphasise any work related to pet-care or lifestyle brands.
Demonstrate Creativity and Insight: In your application, provide examples of how you've generated fresh ideas and concepts in previous roles. Discuss how you’ve used customer insights to drive engagement and adapt messaging based on feedback.
How to prepare for a job interview at Pets at Home
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best work. Include examples of both long-form and short-form copy, as well as any campaigns you've contributed to. This will demonstrate your versatility and ability to adapt your tone of voice.
✨Understand the Brand
Before the interview, take time to research Pets at Home and their brand values. Familiarise yourself with their tone of voice and recent campaigns. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their mission.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, be ready to discuss your experience collaborating with designers, marketers, and other creatives. Share specific examples of how you've successfully navigated team dynamics and contributed to group projects.
✨Demonstrate Adaptability
The job requires navigating ambiguity and adapting quickly to changing priorities. Prepare examples from your past experiences where you've had to pivot your approach or messaging based on feedback or market conditions. This will showcase your resilience and problem-solving skills.