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- Tasks: Support local marketing plans and engage with vet practice owners to boost brand awareness.
- Company: Join a mission-driven pet care business focused on providing comprehensive services for pets.
- Benefits: Enjoy hybrid working, flexible hours, and a vibrant team culture.
- Why this job: Be part of a passionate team that values creativity and diversity while making a positive impact.
- Qualifications: 2+ years in marketing with strong interpersonal skills and attention to detail required.
- Other info: We celebrate individuality and encourage diverse applicants to bring their unique contributions.
The predicted salary is between 28800 - 43200 £ per year.
Location: We welcome applications from those looking for hybrid working, based 2 days (Tuesday and Wednesday) in our Handforth (Cheshire) Office.
About the Role
We’re on a mission to create the best pet care business in the world. And that means offering a whole ecosystem of services from veterinary care to diet and lifestyle and grooming, all from one convenient, accessible source. We believe in the power of pets. They make us think and they make us care. And because they give us their best, we’re looking for people to help us to give them ours. And that’s where you come in. As a Vet Local Marketing Executive, you will support the Vet Local Marketing Manager on regional and local vet marketing plans that drive brand awareness, consideration and new client registrations for our vets practices. Your role will work closely with wider marketing and digital teams and support our Vet for Pets Practice Owners.
Key Responsibilities - What you’ll be doing
- Supporting Local Marketing Manager: Assist in the delivery of marketing plans for priority practices and local/community marketing plans.
- Partner Support: Provide support to Vets for Pets Practice Owners and respond to requests and enquiries from our vet practice marketing queries, including artwork, social media, and website management.
- Website Management: Ensure that individual vet practice websites are up to date and that new content is published promptly.
- Email Marketing: Assist with the planning, design, proofing, and distribution of email marketing collateral.
- Creative Briefs: Brief our in-house studio for local vet marketing requirements, ensuring brand and clinical guidelines are adhered to.
- Content Creation: Write and proofread creative copy for marketing materials.
- Supporting developing and implementation of the national/local and quarterly marketing campaigns.
- Delivery & implementation of all marketing support activity to agreed deadlines to ensure deliver best in class marketing, right first time and on time to drive impact.
- Financial Management: Raise purchase orders (POs) and ensure invoices are sent to the finance team in a timely manner.
About You - What you’ll bring to the Role
- 2 years + Marketing allrounder with knowledge across paid, earned, owned channels.
- Excellent interpersonal skills.
- Commercially astute.
- Team player with strong collaboration skills and with the ability to influence and engage at multiple levels.
- High levels of attention to detail and ability to multitask, prioritise to meet tight deadlines.
- Intermediate level Excel skills and PowerPoint.
- Desirable Planning or Project Management Tools.
If you’re looking to move into a role that covers all areas of Marketing, then this could be the role you’ve been looking for. Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
Local Marketing Executive employer: Pets at Home Support Office
Contact Detail:
Pets at Home Support Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Executive
✨Tip Number 1
Familiarise yourself with the pet care industry and our brand values. Understanding our mission to create the best pet care business will help you align your passion for pets with our goals, making you a more compelling candidate.
✨Tip Number 2
Network with professionals in the veterinary and marketing fields. Attend local events or join online communities related to pet care and marketing to build connections that could provide insights or referrals for the role.
✨Tip Number 3
Showcase your creativity by preparing a mock marketing campaign for a local vet practice. This will demonstrate your understanding of the role and your ability to think strategically about local marketing initiatives.
✨Tip Number 4
Be ready to discuss your experience with digital marketing tools and platforms. Highlight any specific projects where you've successfully managed social media, email marketing, or website content, as these are key aspects of the role.
We think you need these skills to ace Local Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in local or regional marketing. Emphasise any specific projects where you've driven brand awareness or client registrations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for pet care and how your skills align with the role. Mention your experience with email marketing, content creation, and collaboration with teams.
Showcase Your Creativity: Include examples of creative copy you’ve written or marketing campaigns you’ve contributed to. This could be in the form of links to online portfolios or attachments of previous work.
Highlight Interpersonal Skills: In your application, emphasise your interpersonal skills and ability to collaborate with various stakeholders. Provide examples of how you've successfully influenced or engaged with team members or clients.
How to prepare for a job interview at Pets at Home Support Office
✨Know the Company and Its Mission
Before your interview, take some time to research the company’s mission and values. Understanding their commitment to pet care and how they aim to create a comprehensive ecosystem of services will help you align your answers with their goals.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles in detail. Highlight specific campaigns you've worked on, particularly those that involved local or community marketing, as this is crucial for the role of Local Marketing Executive.
✨Demonstrate Your Interpersonal Skills
Since the role requires collaboration with various teams and practice owners, be ready to provide examples of how you've successfully worked with others in the past. This could include resolving conflicts or influencing decisions.
✨Prepare for Creative Tasks
Expect questions about content creation and managing marketing materials. Bring examples of your writing or design work, and be ready to discuss how you ensure brand guidelines are followed in your projects.
