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- Tasks: Lead TikTok Shop strategy and manage creator communities to drive sales.
- Company: Join PetLab Co., a leader in the DTC pet supplement market.
- Benefits: Enjoy private health care, generous leave, and a vibrant office culture.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Be at the forefront of creator commerce and make a real impact.
- Qualifications: Experience in TikTok Shop and strong creative strategy skills required.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid (Central London office near Tower Hill)
PetLab Co. is the world leader in the DTC pet supplement market, with 9-figure revenue, profitable and rapidly growing globally. We’re hiring a TikTok Shop Lead to supercharge our creator commerce efforts on TikTok Shop. Since launching our US TikTok Shop at the end of 2024, we’ve seen phenomenal growth — generating over £1 million in GMV and building a group of engaged creator communities in our space. This role is focused on taking that momentum and scaling it further as a revenue-driving machine.
This is not traditional influencer marketing. It is performance-first, commercially focused, and accountable to real sales. You will design and lead a high-performing TikTok Shop strategy, built on high-volume content production, creative iteration, and continuous performance optimization.
You’ll identify top-performing creative formats, develop revenue-led briefs, and scale creator challenges and incentives that move the needle. Collaboration is key; you’ll work cross-functionally with creative, paid media, and agencies to maximise performance and own the growth of TikTok Shop at PetLab Co.
Responsibilities
- 50% – Creator Community Building & Management: Scale and lead our TikTok Shop creator network. Launch challenges, foster engagement, and build daily relationships that drive high-quality content
- 30% – Creative Strategy & Briefing: Develop and refine performance-first creative briefs based on top-performing formats and trends across TikTok Shop and relevant channels
- 10% – Performance Analysis & Iteration: Use content, shop, and paid performance data to drive creative iteration and campaign improvements
- 10% – Platform & Agency Oversight: Manage agency partners and collaborate with TikTok Shop and internal teams to enhance performance
Requirements
- 2+ years of experience building creator or customer communities with proven results (e.g., GMV, sales)
- 1+ year of experience scaling TikTok Shop operations or directly driving measurable sales through the platform
- Demonstrated ability to drive measurable sales through creative content — ideally for TikTok Shop
- Highly analytical and fluent in performance metrics and creator content data
- A strong creative strategist with the ability to identify top-performing content across our own, competitive, and adjacent categories — and scale those insights into briefs creators can execute
- Clear, confident communicator and strong collaborator
- Fluency in Spanish would be an advantage
Benefits
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Employee Assistance Programme
- Royal London Pension Scheme – employer contribution of 5%
- Enhanced Maternity / Paternity / Adoption Leave
- Nursery Salary Sacrifice Scheme
- Generous Learning and Development budget
- Puppy Therapy – in partnership with Paws in Work
- Free breakfast, fruits and snacks in the office
- Life Assurance
- Discount Vouchers & Gym Memberships
- Electric Vehicle Scheme
- Give Back Day – extra day off to volunteer with a contribution to charity
- Health Cash Benefit
Diversity & Inclusion
PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
TikTok Shop & Creator Commerce Manager (Hybrid) employer: PetLabCo.
Contact Detail:
PetLabCo. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop & Creator Commerce Manager (Hybrid)
✨Tip Number 1
Get to know TikTok inside out! Spend some time scrolling through the app, checking out trending content and creator strategies. This will help you understand what works and what doesn’t, so you can speak confidently about it in interviews.
✨Tip Number 2
Network like a pro! Connect with creators and industry professionals on LinkedIn or even TikTok. Engaging with them can lead to valuable insights and potential referrals. Plus, it shows you’re serious about building relationships in the creator community.
✨Tip Number 3
Prepare for your interview by crafting a few case studies of successful TikTok campaigns you admire. Be ready to discuss how you would apply similar strategies at PetLab Co. This shows you’re not just a fan but someone who can think strategically about performance-driven content.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the PetLab Co. family and ready to dive into the exciting world of TikTok Shop!
We think you need these skills to ace TikTok Shop & Creator Commerce Manager (Hybrid)
Some tips for your application 🫡
Show Your Passion for TikTok: When writing your application, let your enthusiasm for TikTok Shop shine through! We want to see how much you love the platform and how you can leverage it to drive sales. Share any personal experiences or creative ideas that demonstrate your passion.
Be Data-Driven: Since this role is all about performance, make sure to highlight your experience with metrics like GMV, ROAS, and CPA. We’re looking for someone who can analyse data and use it to optimise campaigns, so don’t shy away from sharing specific examples of your past successes!
Tailor Your Application: Take the time to customise your application for this role. Use keywords from the job description and align your skills and experiences with what we’re looking for. This shows us that you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at PetLabCo.
✨Know Your TikTok Stuff
Before the interview, dive deep into TikTok Shop's mechanics and creator ecosystem. Familiarise yourself with successful campaigns and trends that have driven sales. This will not only show your passion but also your understanding of what makes content convert.
✨Showcase Your Creative Strategy
Prepare to discuss your experience in developing performance-driven creative briefs. Bring examples of how you've identified top-performing content and scaled it effectively. Highlight your analytical skills by mentioning specific metrics like GMV and ROAS that you've influenced.
✨Demonstrate Collaboration Skills
This role requires working cross-functionally, so be ready to share examples of how you've successfully collaborated with teams or agencies in the past. Emphasise your communication skills and how you motivate creators to produce high-quality content.
✨Be Data-Driven
Since the role is performance-focused, come prepared to discuss how you've used data to drive creative iteration and campaign improvements. Mention any tools or methods you use to analyse performance metrics and how you've applied those insights to achieve measurable results.