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- Tasks: Lead product optimisation and drive performance across DTC markets in a fast-paced environment.
- Company: Join PetLabCo, the leading pet supplement brand with a vibrant and ambitious team.
- Benefits: Enjoy 28 days annual leave, private healthcare, and puppy therapy at work!
- Why this job: Make a real impact on pet parents' lives while advancing your career rapidly.
- Qualifications: Experience in trading, optimisation, and data-driven decision-making is essential.
- Other info: Diversity and inclusion are at our core; we welcome all passionate candidates!
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Hybrid with quarterly in‑office visit - London, UK
Position: Permanent
About PetLabCo
PetLabCo is the world leader in DTC pet supplements with 50%+ market share, 9‑figure revenue, profitable and rapidly growing with ambitious plans for global expansion. We have a loyal community of loving pet parents and over 5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast‑moving and customer‑driven where high‑performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.
A Day In The Life
We move fast and this senior role requires comfort operating across both strategic change and hands‑on execution. You will own a complex, always‑on trading and optimisation programme, balancing immediate performance opportunities with longer‑term initiatives that compound value. Thriving here means knowing when to zoom out to shape direction and when to dive deep to drive outcomes.
Responsibilities
- Own the scope and delivery of our DTC acquisition roadmap, focusing primarily on the USA, Canada and UK markets.
- Accountable for end‑to‑end performance, ensuring strategy and optimisation are tightly connected and commercially impactful.
- Operate within a strong experimentation culture, using data, insight and structured experimentation to shape the roadmap, prioritise opportunities and validate impact.
- Drive efficiency across technology teams and sprint‑planned workflows while setting the standard for trading through exceptional on‑site customer experience.
- Optimise for profitable long‑term lifetime value rather than short‑term wins, owning the website shopping experience and product detail page performance.
What You Need
- Deep understanding of end‑to‑end trading metrics including CAC, conversion rate, AOV, acquisition mix and Lifetime Value.
- Extensive experience in trading and optimisation specifically focused on maximising Lifetime Value through experimentation, user experience improvements and data‑driven prioritisation.
- Experience with experimentation methodologies including A/B, MVT and split URL testing, with a strong grasp of best practice and statistical rigour.
- Strong ability to discover and prioritise opportunities using both quantitative and qualitative insight.
- Proficient in data‑driven insight discovery using analytics and behaviour tools such as Google Analytics, FullStory, Hotjar, Glassbox and Content Square.
- Experience working with experimentation and testing platforms such as Optimizely, Adobe Target, VWO and Webtrends Optimize.
- Strong capability in producing clear, objective‑driven briefs for design and copy grounded in trading priorities, data and research.
- Experience operating end‑to‑end product delivery workflows from road‑mapping and sprint planning through to delivery, using Jira to define requirements for design, development, copy, compliance and to coordinate cross‑functional execution.
- Good understanding of core UX principles to support ideation and solution design from insight‑led discovery.
- Excellent communication skills and empathy enabling effective collaboration with teams and stakeholders.
- Experience in project management and resource planning.
- Familiarity with HTML/CSS and basic web development principles is a plus.
Benefits
- Private Health Care through Vitality.
- Generous annual leave - 28 days + public and bank holidays.
- Help@Hand – Employee Assistance Programme.
- Royal London Pension Scheme with employer contribution of 5%.
- Enhanced maternity, paternity, adoption leave.
- Nursery Salary Sacrifice Scheme.
- Generous learning and development budget.
- Puppy Therapy – working with Paws in Work.
- Free breakfast, fruits and snacks.
- Dogs welcomed in the workplace.
- Life Assurance – tax‑free lump sum equal to four times basic salary.
- Discount vouchers & gym memberships via WellHub.
- Electric Vehicle Scheme – employee salary sacrifice for a new electric car.
- Give Back Day – extra day off with £50 charity contribution.
- Health Cash Benefit – bronze package for health‑related cashback.
Diversity & Inclusion Statement
PetLabCo is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
Senior Product & Optimisation Manager employer: PetLabCo.
Contact Detail:
PetLabCo. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product & Optimisation Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at PetLabCo. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff. Dive deep into PetLabCo's products and values. Show us you’re not just another candidate but someone who truly gets what we do!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with our goals. We want to see how you can drive performance and optimise our DTC strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the PetLabCo family.
We think you need these skills to ace Senior Product & Optimisation Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product & Optimisation Manager role. Highlight your experience with trading metrics and optimisation strategies that align with our goals at PetLabCo.
Showcase Your Data Skills: We love data-driven insights! Be sure to include examples of how you've used analytics tools like Google Analytics or A/B testing methodologies in your previous roles to drive performance and optimise user experience.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at PetLabCo.
How to prepare for a job interview at PetLabCo.
✨Know Your Metrics
Make sure you have a solid grasp of key trading metrics like CAC, conversion rate, and Lifetime Value. Be ready to discuss how you've used these metrics in past roles to drive performance and optimise strategies.
✨Showcase Your Experimentation Skills
Prepare examples of how you've implemented A/B testing or other experimentation methodologies in your previous positions. Highlight specific outcomes and how they contributed to long-term value rather than just short-term wins.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used analytics tools like Google Analytics or Hotjar to derive insights. Discuss how these insights shaped your decision-making process and led to successful project outcomes.
✨Communicate Effectively
Since this role involves collaboration across teams, practice articulating your ideas clearly. Prepare to discuss how you've worked with cross-functional teams in the past and how you ensure everyone is aligned on objectives.
