At a Glance
- Tasks: Design high-converting landing pages and customer journeys to boost growth.
- Company: Join PetLabCo., a leading DTC pet supplements brand with a vibrant culture.
- Benefits: Enjoy 28 days annual leave, private health care, and a generous learning budget.
- Other info: Work in a dog-friendly office and enjoy unique perks like Puppy Therapy.
- Why this job: Make a real impact on pet parents' lives while advancing your design career.
- Qualifications: Proven experience in UX/UI design with a focus on conversion and user psychology.
The predicted salary is between 55000 - 65000 £ per year.
Location: London Hybrid — 3 days per week in our Central London office. Contract Type: Fixed-Term Contract, 12 months.
About PetLabCo.
PetLabCo. is the world leader in DTC pet supplements with a 9-figure revenue, profitable and rapidly growing with ambitious plans for global expansion. We have a loyal community of loving pet parents and over 5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.
The Opportunity
We’re looking for a passionate, commercially minded Senior Product Designer to design and optimise high-performing acquisition experiences across paid traffic channels. Working within the Design & UX team and partnering with the Growth team, you’ll create landing pages, advertorials, quiz funnels and acquisition journeys that turn traffic into customers. Your work will directly influence conversion rate, AOV, subscription uptake and wider business growth. This is a hands‑on role for someone who is comfortable owning projects end‑to‑end, from concept through to execution. You’ll use data, customer insight, UX/UI expertise and experimentation learnings to make fast, informed design decisions. You’ll need to balance longer‑term strategic design initiatives with high‑velocity optimisation work, responding quickly to live performance data, campaign needs and changing business priorities.
What You’ll Do
- Design high‑converting landing pages, advertorials, quiz funnels and acquisition experiences across paid marketing channels.
- Create customer‑centric journeys that improve conversion rate, AOV and subscription uptake.
- Translate customer insights and performance data into effective digital experiences.
- Apply UX best practice, CRO principles and user psychology to improve acquisition journeys.
- Partner with the Growth team to rapidly test, learn and iterate on design concepts.
- Use analytics, heatmaps, session recordings and experimentation insights to identify friction points and opportunities.
Systems Thinking & Scalable Design
- Create reusable and efficient design solutions that can scale across multiple products, campaigns and test variants.
- Maintain consistency across acquisition journeys while enabling rapid iteration.
- Support the evolution of component libraries and design patterns in Figma.
- Maintain and evolve PetLab Co.’s visual identity across acquisition touchpoints.
- Balance performance‑led design with brand storytelling.
- Work closely with marketers, copywriters, developers and other designers to bring funnel experiences to life.
Presentation, Iteration & Knowledge Sharing
- Present design concepts and rationale clearly to stakeholders.
- Incorporate feedback through an iterative, performance‑driven design process.
- Share learnings, inspiration and best practice with the wider design team.
- Stay current on design trends, CRO methodologies and acquisition funnel best practice across D2C and ecommerce.
What Success Looks Like:
- High‑performing acquisition experiences that improve conversion rate, AOV and subscription uptake.
- A stronger, more scalable design approach across landing pages, funnels and campaign variants.
- Clearer experimentation learnings that inform future creative and UX decisions.
- Strong collaboration between Design, Growth, Creative, Copy and Development.
- Fast, high‑quality design delivery that supports PetLab Co.’s growth goals.
Requirements
What You’ll Bring
- Proven experience designing high‑performing landing pages and acquisition funnels within a D2C, B2C, ecommerce or subscription‑based business.
- A strong portfolio showcasing conversion‑focused UX/UI work with measurable business impact.
- Experience working closely with Growth, Paid Media or Performance Marketing teams.
- Strong understanding of CRO principles, user psychology and responsive web design.
- Experience balancing longer‑term strategic projects with fast‑paced optimisation work.
- A systems‑mindful approach, with experience creating scalable design solutions across products, campaigns or test variants.
- Proficiency in Figma and experience working with component libraries.
- Excellent communication, collaboration and presentation skills.
- Ability to manage multiple projects, prioritise effectively and work at pace in a fast‑moving environment.
- A strategic, test‑and‑learn mindset with strong problem‑solving skills.
Nice to Have
- Experience in subscription, retention‑focused ecommerce or D2C brands.
- Familiarity with analytics, heatmapping, session recording or experimentation tools.
- Experience working in pet, health, wellness, beauty, supplements or another high‑growth consumer category.
Diversity & Inclusion Statement
PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds.
Senior Product Designer, Growth: Conversion & Funnels employer: PetLabCo.
At PetLabCo., we pride ourselves on being an exceptional employer, offering a vibrant and fast-paced work culture that values high performers and fosters rapid career progression. Located in the heart of London, our hybrid working model allows for flexibility while enjoying a range of benefits including generous annual leave, a supportive learning environment, and unique perks like Puppy Therapy and a dog-friendly office. Join us to make a meaningful impact in the pet supplement industry while growing your skills in a collaborative and innovative team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Designer, Growth: Conversion & Funnels
✨Tip Number 1
Get your portfolio ready! Make sure it showcases your best work, especially those high-converting landing pages and funnels. We want to see how you've made a measurable impact in your previous roles.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, attend design meetups, or join online forums. Building connections can lead to opportunities that aren’t even advertised yet.
✨Tip Number 3
Practice your pitch! When you get that interview, be ready to clearly present your design concepts and the rationale behind them. We love seeing candidates who can communicate their ideas effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who align with our mission.
We think you need these skills to ace Senior Product Designer, Growth: Conversion & Funnels
Some tips for your application 🫡
Show Off Your Portfolio:Make sure to include a strong portfolio that highlights your best work in designing high-performing landing pages and acquisition funnels. We want to see how your designs have made a measurable impact, so don’t hold back!
Tailor Your Application:When applying, tailor your application to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who understand our needs and can demonstrate how they fit into our vibrant team.
Be Clear and Concise:Keep your written application clear and to the point. We appreciate straightforward communication, so make sure your ideas come across without unnecessary fluff. Show us you can communicate effectively!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at PetLabCo.
✨Know Your Stuff
Before the interview, dive deep into PetLabCo.'s products and their impact on pet health. Familiarise yourself with their design style and how they approach user experience. This will not only show your genuine interest but also help you tailor your answers to align with their values.
✨Showcase Your Portfolio
Bring a strong portfolio that highlights your best work in designing high-converting landing pages and acquisition funnels. Be ready to discuss specific projects where your designs led to measurable business impact, especially in D2C or ecommerce settings.
✨Prepare for Collaboration Questions
Expect questions about teamwork and collaboration, especially with Growth and Marketing teams. Think of examples where you've successfully partnered with others to achieve a common goal, and be ready to discuss how you handle feedback during the design process.
✨Stay Current and Curious
Keep up with the latest trends in UX/UI design and conversion rate optimisation. During the interview, share insights or recent learnings that could benefit PetLabCo., showing that you're proactive and passionate about continuous improvement in your field.
