At a Glance
- Tasks: Design and optimise high-performing acquisition experiences across various channels.
- Company: Join a dynamic team at PetLab Co. focused on growth and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and fast-paced optimisation.
- Why this job: Make a real impact on customer journeys and business growth through your design skills.
- Qualifications: Proven experience in UX/UI design with a strong portfolio showcasing measurable results.
The predicted salary is between 50000 - 60000 £ per year.
We’re looking for a passionate, commercially minded Senior Product Designer to design and optimise high-performing acquisition experiences across paid traffic channels. This is a hands-on role for someone who is comfortable owning projects end-to-end, from concept through to execution.
Requirements:
- Proven experience designing high-performing landing pages and acquisition funnels within a D2C, B2C, ecommerce or subscription-based business.
- A strong portfolio showcasing conversion-focused UX/UI work with measurable business impact.
- Experience working closely with Growth, Paid Media or Performance Marketing teams.
- Strong understanding of CRO principles, user psychology and responsive web design.
- Experience balancing longer-term strategic projects with fast-paced optimisation work.
- A systems-minded approach, with experience creating scalable design solutions across products, campaigns or test variants.
- Proficiency in Figma and experience working with component libraries.
- Excellent communication, collaboration and presentation skills.
- Ability to manage multiple projects, prioritise effectively and work at pace in a fast-moving environment.
- A strategic, test-and-learn mindset with strong problem-solving skills.
- (Desirable) Experience designing advertorials, quiz funnels or long-form acquisition experiences.
- (Desirable) Experience in subscription, retention-focused ecommerce or D2C brands.
- (Desirable) Familiarity with analytics, heatmapping, session recording or experimentation tools.
- (Desirable) Experience working in pet, health, wellness, beauty, supplements or another high-growth consumer category.
What the job involves:
- Working within the Design & UX team and partnering with the Growth team, you’ll create landing pages, advertorials, quiz funnels and acquisition journeys that turn traffic into customers.
- Your work will directly influence conversion rate, AOV, subscription uptake and wider business growth.
- You’ll use data, customer insight, UX/UI expertise and experimentation learnings to make fast, informed design decisions.
- You’ll need to balance longer-term strategic design initiatives with high-velocity optimisation work, responding quickly to live performance data, campaign needs and changing business priorities.
- Design high-converting landing pages, advertorials, quiz funnels and acquisition experiences across paid marketing channels.
- Create customer-centric journeys that improve conversion rate, AOV and subscription uptake.
- Translate customer insights and performance data into effective digital experiences.
- Apply UX best practice, CRO principles and user psychology to improve acquisition journeys.
- Partner with the Growth team to rapidly test, learn and iterate on design concepts.
- Use analytics, heatmaps, session recordings and experimentation insights to identify friction points and opportunities.
- Create reusable and efficient design solutions that can scale across multiple products, campaigns and test variants.
- Maintain consistency across acquisition journeys while enabling rapid iteration.
- Support the evolution of component libraries and design patterns in Figma.
- Maintain and evolve PetLab Co.’s visual identity across acquisition touchpoints.
- Balance performance-led design with brand storytelling.
- Work closely with marketers, copywriters, developers and other designers to bring funnel experiences to life.
- Present design concepts and rationale clearly to stakeholders.
- Incorporate feedback through an iterative, performance-driven design process.
- Share learnings, inspiration and best practice with the wider design team.
- Stay current on design trends, CRO methodologies and acquisition funnel best practice across D2C and ecommerce.
What Success Looks Like:
- High-performing acquisition experiences that improve conversion rate, AOV and subscription uptake.
- A stronger, more scalable design approach across landing pages, funnels and campaign variants.
- Clearer experimentation learnings that inform future creative and UX decisions.
- Strong collaboration between Design, Growth, Creative, Copy and Development.
- Fast, high-quality design delivery that supports PetLab Co.’s growth goals.
Senior Product Designer (Growth, 12 Month Mat. Cover) employer: PetLabCo.
At PetLab Co., we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Senior Product Designer, you will have the opportunity to make a significant impact on our growth by designing high-performing acquisition experiences while working alongside passionate teams in a fast-paced environment. We offer a range of employee growth opportunities, a commitment to innovation, and a supportive atmosphere that encourages creativity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Designer (Growth, 12 Month Mat. Cover)
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work, especially those high-performing landing pages and acquisition funnels. We want to see how your designs have made a real impact on conversion rates.
✨Tip Number 2
Network like a pro! Reach out to folks in the Growth and Marketing teams, and don’t be shy about sharing your insights. Building relationships can open doors for us, so let’s get chatting!
✨Tip Number 3
Practice your pitch! When you land that interview, be ready to present your design concepts clearly. We need to show how our ideas can drive results and improve customer journeys.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Senior Product Designer (Growth, 12 Month Mat. Cover)
Some tips for your application 🫡
Showcase Your Portfolio:Make sure to include a strong portfolio that highlights your conversion-focused UX/UI work. We want to see how your designs have made a measurable impact in previous roles, so pick your best projects and let them shine!
Tailor Your Application:When applying, tailor your application to reflect the specific requirements of the Senior Product Designer role. Use keywords from the job description to show us you understand what we're looking for and how you fit into our team.
Highlight Collaboration Skills:Since this role involves working closely with various teams, be sure to mention your collaboration and communication skills. Share examples of how you've successfully partnered with Growth or Marketing teams in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at PetLabCo.
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your conversion-focused UX/UI work. Focus on projects that demonstrate measurable business impact, especially in D2C or ecommerce settings. Be ready to discuss the thought process behind your designs and how they contributed to growth.
✨Understand the Business Goals
Before the interview, research the company’s growth strategies and how they align with your design philosophy. Be prepared to discuss how your design decisions can directly influence conversion rates, AOV, and subscription uptake, showing that you’re not just a designer but a commercially minded professional.
✨Familiarise Yourself with CRO Principles
Brush up on your knowledge of Conversion Rate Optimisation (CRO) principles and user psychology. Be ready to share examples of how you've applied these concepts in past projects, particularly in creating high-performing landing pages and acquisition funnels.
✨Collaborate and Communicate
Highlight your experience working closely with Growth and Marketing teams. Prepare to discuss how you’ve collaborated with cross-functional teams to iterate on design concepts based on performance data. Strong communication skills are key, so practice presenting your ideas clearly and confidently.
