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- Tasks: Lead TikTok Shop strategy and manage creator communities to drive sales.
- Company: Join PetLab Co., a leader in the DTC pet supplement market.
- Benefits: Enjoy private health care, generous annual leave, and a hybrid work model.
- Why this job: Be at the forefront of creator commerce on TikTok and make a real impact.
- Qualifications: 2+ years in community building and experience with TikTok Shop required.
- Other info: Dynamic role with opportunities for creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid, (2 days per week in our central London office) OR Remote in UK with monthly travel to the office.
PetLab Co. is the world leader in the DTC pet supplement market, 9-figure revenue, profitable and rapidly growing globally. We’re hiring a TikTok Shop Lead to supercharge our creator commerce efforts on TikTok Shop. Since launching our US TikTok Shop at the end of 2024, we’ve seen phenomenal growth - generating over £1 million in GMV and building out a group of engaged creator communities in our space. This role is all about taking that momentum and scaling it further as a revenue-driving machine.
This is not traditional influencer marketing. It’s performance-first, commercially focused, and accountable to real sales. You’ll design and lead a high-performing TikTok Shop strategy, built on high-volume content production, creative iteration, and continuous performance optimization. You’ll identify top-performing creative formats, develop revenue-led briefs, and scale creator challenges and incentives that move the needle. Collaboration is key - you’ll work cross-functionally with creative, paid media, and agencies to maximise performance and own the growth of TikTok Shop at PetLabCo.
Ideal Candidate Profile
- Proven experience growing and driving significant results for TikTok shop
- Proven experience leading performance-driven creator communities (ideally for TikTok Shop)
- Experience managing large-scale creator content pipelines (e.g., thousands of assets/month).
- A strong creative strategist with a deep understanding of what makes TikTok Shop content convert.
- Deep familiarity with TikTok Shop, its mechanics, and its creator ecosystem.
- Commercially focused and data-literate — understands GMV, ROAS, CPA, and how to optimise against them.
- Exceptional communicator and highly organised — comfortable briefing, motivating, and managing creators at scale.
- Fluency in Spanish is a massive plus
Responsibilities Breakdown
- 50% – Creator Community Building & Management: Scale and lead our TikTok Shop creator network. Launch challenges, foster engagement, and build daily relationships that drive high-quality content.
- 30% – Creative Strategy & Briefing: Develop and refine performance-first creative briefs based on top-performing formats and trends across TikTok Shop and relevant channels.
- 10% – Performance Analysis & Iteration: Use content, shop, and paid performance data to drive creative iteration and campaign improvement.
- 10% – Platform & Agency Oversight: Manage agency partners and collaborate with TikTok Shop and internal teams to enhance performance.
Requirements
- 2+ years of experience building creator or customer communities with proven results (e.g., GMV, sales).
- 1+ year of experience scaling TikTok Shop operations or directly driving measurable sales through the platform.
- Demonstrated ability to drive measurable sales through creative content — ideally for TikTok Shop.
- Highly analytical and fluent in performance metrics and creator content data.
- A strong creative strategist with the ability to identify top-performing content across our own, competitive, and adjacent categories — and scale those insights into briefs creators can execute.
- Clear, confident communicator and strong collaborator.
- Fluency in Spanish would be an advantage.
Private Health Care through Vitality. Generous Annual Leave - 28 days + public and
TikTok Shop & Creator Commerce Manager (Hybrid or Remote) in London employer: PetLabCo.
Contact Detail:
PetLabCo. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop & Creator Commerce Manager (Hybrid or Remote) in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who are already working at PetLab Co. or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your TikTok skills! Create a mini portfolio of your best TikTok content or campaigns you've managed. This will not only demonstrate your expertise but also give you a chance to showcase your creativity and understanding of what works on the platform.
✨Tip Number 3
Prepare for the interview by diving deep into PetLab Co.'s TikTok presence. Analyse their content, identify what’s working, and come up with fresh ideas to pitch during your chat. This shows you’re proactive and genuinely interested in the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at PetLab Co. and ready to make an impact!
We think you need these skills to ace TikTok Shop & Creator Commerce Manager (Hybrid or Remote) in London
Some tips for your application 🫡
Show Your Passion for TikTok: When you're writing your application, let your enthusiasm for TikTok and creator commerce shine through. We want to see that you’re not just familiar with the platform but genuinely excited about its potential for driving sales and building communities.
Be Data-Driven: Since this role is all about performance, make sure to highlight your experience with metrics like GMV, ROAS, and CPA. We love numbers, so share specific examples of how you've used data to optimise campaigns and drive results in your previous roles.
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to our job description. Mention relevant experiences that align with the responsibilities and requirements we’ve outlined, especially around managing creator communities and content strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at PetLabCo.
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok Shop's mechanics and the creator ecosystem. Familiarise yourself with recent trends, successful campaigns, and what makes content convert on the platform. This knowledge will help you demonstrate your expertise during the interview.
✨Showcase Your Data Skills
Be prepared to discuss how you've used performance metrics like GMV, ROAS, and CPA in your previous roles. Bring examples of how you've optimised campaigns based on data analysis. This will show that you're not just creative but also commercially focused.
✨Prepare for Collaboration Questions
Since collaboration is key in this role, think of specific examples where you've worked cross-functionally with teams or agencies. Highlight how you’ve motivated creators and managed large-scale content pipelines to drive results.
✨Bring Your Creative Strategy A-Game
Be ready to discuss your approach to developing performance-first creative briefs. Think about how you identify top-performing formats and how you can apply those insights to scale creator challenges. This will showcase your strategic thinking and creativity.
