At a Glance
- Tasks: Lead TikTok Shop strategy and manage creator communities to drive sales.
- Company: Join PetLab Co., a leader in the DTC pet supplement market.
- Benefits: Enjoy private health care, generous leave, and a learning budget.
- Other info: Diversity and inclusion are at our core; all backgrounds welcome!
- Why this job: Be part of a fast-paced team making waves in creator commerce.
- Qualifications: Experience in TikTok Shop and strong creative strategy skills required.
The predicted salary is between 36000 - 60000 £ per year.
PetLab Co. is the world leader in the DTC pet supplement market, with 9-figure revenue, profitable and rapidly growing globally. We are hiring a TikTok Shop Lead to supercharge our creator commerce efforts on TikTok Shop. Since launching our US TikTok Shop at the end of 2024, we have seen phenomenal growth — generating over £1 million in GMV and building a group of engaged creator communities in our space. This role is focused on taking that momentum and scaling it further as a revenue-driving machine.
This is not traditional influencer marketing. It is performance-first, commercially focused, and accountable to real sales. You will design and lead a high-performing TikTok Shop strategy, built on high-volume content production, creative iteration, and continuous performance optimization.
You will identify top-performing creative formats, develop revenue-led briefs, and scale creator challenges and incentives that move the needle. Collaboration is key; you will work cross-functionally with creative, paid media, and agencies to maximise performance and own the growth of TikTok Shop at PetLab Co.
Reporting Line
Hi, I am Forest, VP of Marketing at PetLab Co. Since launching our TikTok Shop, we have generated over £1M in GMV and built an incredibly promising growth channel. We need someone to take full ownership and scale it. This role is critical to our strategy going forward. You will work directly with me to grow our US TikTok Shop into one of our most important acquisition and revenue channels. We are looking for a hustler with a performance mindset who is obsessed with content that sells, experienced working with creators, and who thrives in a fast-paced, entrepreneurial environment.
Ideal Candidate Profile
- Proven experience growing and driving significant results for TikTok Shop
- Proven experience leading performance-driven creator communities (ideally for TikTok Shop)
- Experience managing large-scale creator content pipelines (e.g., thousands of assets/month)
- A strong creative strategist with a deep understanding of what makes TikTok Shop content convert
- Deep familiarity with TikTok Shop, its mechanics, and its creator ecosystem
- Commercially focused and data-literate — understands GMV, ROAS, CPA, and how to optimise against them
- Exceptional communicator and highly organised — comfortable briefing, motivating, and managing creators at scale
- Fluency in Spanish is a massive plus
Responsibilities
- 50% – Creator Community Building & Management: Scale and lead our TikTok Shop creator network. Launch challenges, foster engagement, and build daily relationships that drive high-quality content
- 30% – Creative Strategy & Briefing: Develop and refine performance-first creative briefs based on top-performing formats and trends across TikTok Shop and relevant channels
- 10% – Performance Analysis & Iteration: Use content, shop, and paid performance data to drive creative iteration and campaign improvements
- 10% – Platform & Agency Oversight: Manage agency partners and collaborate with TikTok Shop and internal teams to enhance performance
Requirements
- 2+ years of experience building creator or customer communities with proven results (e.g., GMV, sales)
- 1+ year of experience scaling TikTok Shop operations or directly driving measurable sales through the platform
- Demonstrated ability to drive measurable sales through creative content — ideally for TikTok Shop
- Highly analytical and fluent in performance metrics and creator content data
- A strong creative strategist with the ability to identify top-performing content across our own, competitive, and adjacent categories — and scale those insights into briefs creators can execute
- Clear, confident communicator and strong collaborator
- Fluency in Spanish would be an advantage
Benefits
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Employee Assistance Programme
- Royal London Pension Scheme – employer contribution of 5%
- Enhanced Maternity / Paternity / Adoption Leave
- Nursery Salary Sacrifice Scheme
- Generous Learning and Development budget
- Puppy Therapy – in partnership with Paws in Work
- Free breakfast, fruits and snacks in the office
- Life Assurance
- Discount Vouchers & Gym Memberships
- Electric Vehicle Scheme
- Give Back Day – extra day off to volunteer with a contribution to charity
- Health Cash Benefit
Diversity & Inclusion
PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
TikTok Shop & Creator Commerce Manager (Hybrid) in London employer: PetLabCo.
At PetLabCo., we pride ourselves on being an exceptional employer, offering a vibrant and fast-moving work culture that values high performers and fosters rapid career progression. Located in the heart of London, our hybrid working model allows for flexibility while enjoying a range of benefits including generous annual leave, private healthcare, and unique perks like Puppy Therapy and a Give Back Day for volunteering. Join us to be part of a passionate team dedicated to making a positive impact on the lives of pets and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop & Creator Commerce Manager (Hybrid) in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who are already working at PetLab Co. or in similar roles. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your TikTok skills! Create a mini portfolio of your best TikTok content or campaigns you've worked on. This will not only demonstrate your expertise but also give you a chance to showcase your creativity and performance-driven mindset.
✨Tip Number 3
Prepare for the interview by diving deep into PetLab Co.'s TikTok Shop strategy. Understand their growth metrics and come up with ideas on how you can contribute to scaling their creator commerce efforts. This shows you're proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at PetLab Co. and ready to make an impact.
We think you need these skills to ace TikTok Shop & Creator Commerce Manager (Hybrid) in London
Some tips for your application 🫡
Show Your Passion for TikTok:When you're writing your application, let your enthusiasm for TikTok and creator commerce shine through. We want to see that you’re not just familiar with the platform but genuinely excited about its potential for driving sales and building communities.
Be Data-Driven:Since this role is all about performance, make sure to highlight your experience with metrics like GMV, ROAS, and CPA. We love candidates who can back up their creative strategies with solid data, so don’t shy away from sharing specific results you've achieved in previous roles.
Tailor Your Application:Take the time to customise your application for this role. Mention specific experiences that align with our needs, especially around managing creator content and scaling TikTok Shop operations. We appreciate when candidates show they’ve done their homework!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the PetLab Co. family!
How to prepare for a job interview at PetLabCo.
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok Shop's mechanics and creator ecosystem. Familiarise yourself with successful campaigns and trends that have driven sales. This will not only show your passion but also your understanding of what makes content convert.
✨Showcase Your Creative Strategy Skills
Prepare to discuss your experience in developing performance-driven creative briefs. Bring examples of how you've identified top-performing content and scaled insights into actionable strategies. This is your chance to demonstrate your creative prowess!
✨Be Data-Driven
Brush up on key performance metrics like GMV, ROAS, and CPA. Be ready to explain how you've used data to optimise campaigns in the past. Showing that you can analyse and iterate based on performance will set you apart as a candidate.
✨Communicate Like a Pro
Since collaboration is key for this role, practice articulating your ideas clearly and confidently. Think about how you would motivate and manage creators at scale. Strong communication skills will be crucial in this fast-paced environment.
