At a Glance
- Tasks: Design high-converting landing pages and optimise customer journeys for growth.
- Company: Join PetLabCo., a leading DTC pet supplements brand with a vibrant culture.
- Benefits: Enjoy 28 days annual leave, health care, and a generous learning budget.
- Other info: Work in a dog-friendly office with opportunities for personal and professional growth.
- Why this job: Make a real impact on pet owners' lives while advancing your design career.
- Qualifications: Proven experience in UX/UI design and a strong portfolio showcasing measurable results.
The predicted salary is between 50000 - 65000 £ per year.
Location: London Hybrid — 3 days per week in our Central London office.
Contract Type: Fixed-Term Contract, 12 months
About PetLabCo.
PetLabCo. is the world leader in DTC pet supplements with a 9-figure revenue, profitable and rapidly growing with ambitious plans for global expansion. We have a loyal community of loving pet parents and over 5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.
The Opportunity
We’re looking for a passionate, commercially minded Senior Product Designer to design and optimise high-performing acquisition experiences across paid traffic channels. Working within the Design & UX team and partnering with the Growth team, you’ll create landing pages, advertorials, quiz funnels and acquisition journeys that turn traffic into customers. Your work will directly influence conversion rate, AOV, subscription uptake and wider business growth. This is a hands‑on role for someone who is comfortable owning projects end‑to‑end, from concept through to execution. You’ll use data, customer insight, UX/UI expertise and experimentation learnings to make fast, informed design decisions. You’ll need to balance longer‑term strategic design initiatives with high‑velocity optimisation work, responding quickly to live performance data, campaign needs and changing business priorities.
What You’ll Do
- Growth, Funnel & Acquisition Design
- Design high‑converting landing pages, advertorials, quiz funnels and acquisition experiences across paid marketing channels.
- Create customer‑centric journeys that improve conversion rate, AOV and subscription uptake.
- Translate customer insights and performance data into effective digital experiences.
- Apply UX best practice, CRO principles and user psychology to improve acquisition journeys.
- Partner with the Growth team to rapidly test, learn and iterate on design concepts.
- Use analytics, heatmaps, session recordings and experimentation insights to identify friction points and opportunities.
- Systems Thinking & Scalable Design
- Create reusable and efficient design solutions that can scale across multiple products, campaigns and test variants.
- Maintain consistency across acquisition journeys while enabling rapid iteration.
- Support the evolution of component libraries and design patterns in Figma.
- Maintain and evolve PetLab Co.’s visual identity across acquisition touchpoints.
- Balance performance‑led design with brand storytelling.
- Work closely with marketers, copywriters, developers and other designers to bring funnel experiences to life.
- Presentation, Iteration & Knowledge Sharing
- Present design concepts and rationale clearly to stakeholders.
- Incorporate feedback through an iterative, performance‑driven design process.
- Share learnings, inspiration and best practice with the wider design team.
- Stay current on design trends, CRO methodologies and acquisition funnel best practice across D2C and ecommerce.
What Success Looks Like:
- High‑performing acquisition experiences that improve conversion rate, AOV and subscription uptake.
- A stronger, more scalable design approach across landing pages, funnels and campaign variants.
- Clearer experimentation learnings that inform future creative and UX decisions.
- Strong collaboration between Design, Growth, Creative, Copy and Development.
- Fast, high‑quality design delivery that supports PetLab Co.’s growth goals.
Requirements
What You’ll Bring
- Proven experience designing high‑performing landing pages and acquisition funnels within a D2C, B2C, ecommerce or subscription‑based business.
- A strong portfolio showcasing conversion‑focused UX/UI work with measurable business impact.
- Experience working closely with Growth, Paid Media or Performance Marketing teams.
- Strong understanding of CRO principles, user psychology and responsive web design.
- Experience balancing longer‑term strategic projects with fast‑paced optimisation work.
- A systems‑mindful approach, with experience creating scalable design solutions across products, campaigns or test variants.
- Proficiency in Figma and experience working with component libraries.
- Excellent communication, collaboration and presentation skills.
- Ability to manage multiple projects, prioritise effectively and work at pace in a fast‑moving environment.
- A strategic, test‑and‑learn mindset with strong problem‑solving skills.
Nice to Have
- Experience in subscription, retention‑focused ecommerce or D2C brands.
- Familiarity with analytics, heatmapping, session recording or experimentation tools.
- Experience working in pet, health, wellness, beauty, supplements or another high‑growth consumer category.
Diversity & Inclusion Statement
PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds.
Senior Product Designer, Growth: Conversion & Funnels in London employer: PetLabCo.
At PetLabCo., we pride ourselves on being a vibrant and fast-moving employer that values high performers and fosters a culture of growth and innovation. Located in the heart of London, our hybrid work model allows for flexibility while providing a collaborative environment where passionate individuals can thrive. With generous benefits including a learning and development budget, enhanced family leave, and even puppy therapy, we are dedicated to supporting our employees both personally and professionally, making it an ideal place for those looking to make a meaningful impact in the pet supplement industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Designer, Growth: Conversion & Funnels in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend design meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially projects that demonstrate your ability to design high-converting landing pages and funnels. Make sure it’s easy to navigate and visually appealing—first impressions matter!
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your design process. Be ready to discuss how you've used data and customer insights to drive your design decisions. Remember, they want to see your thought process as much as the final product!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our vibrant team at PetLabCo. Don’t forget to tailor your application to highlight your experience with DTC and ecommerce!
We think you need these skills to ace Senior Product Designer, Growth: Conversion & Funnels in London
Some tips for your application 🫡
Show Off Your Portfolio:Make sure to include a strong portfolio that highlights your conversion-focused UX/UI work. We want to see how your designs have made a measurable impact in previous roles, so don’t hold back!
Tailor Your Application:Take the time to tailor your application to the role. Highlight your experience with D2C, B2C, or ecommerce projects, and show us how your skills align with what we’re looking for in a Senior Product Designer.
Be Clear and Concise:When writing your application, keep it clear and concise. We appreciate straightforward communication, so make sure your key points stand out and are easy to digest.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at PetLabCo.
How to prepare for a job interview at PetLabCo.
✨Know Your Stuff
Before the interview, dive deep into PetLabCo.'s products and their impact on pet health. Familiarise yourself with their design style and how they approach user experience. This will not only show your genuine interest but also help you align your design philosophy with theirs.
✨Showcase Your Portfolio
Bring a strong portfolio that highlights your best work in designing high-converting landing pages and acquisition funnels. Make sure to include measurable outcomes from your projects, as this will demonstrate your ability to drive results and your understanding of CRO principles.
✨Prepare for Collaboration Questions
Expect questions about teamwork and collaboration, especially since you'll be working closely with Growth, Marketing, and Development teams. Be ready to share examples of how you've successfully partnered with others to achieve design goals and iterate based on feedback.
✨Stay Current and Curious
Keep up with the latest trends in UX/UI design and conversion optimisation. During the interview, mention any recent methodologies or tools you've explored, like heatmapping or session recording. This shows you're proactive and committed to continuous learning, which is key in a fast-paced environment.
