At a Glance
- Tasks: Lead growth initiatives by optimising landing pages and enhancing conversion rates.
- Company: Join PetLab Co., a forward-thinking company in the heart of London.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous learning.
- Why this job: Make a real impact using AI and data to drive business success.
- Qualifications: Experience in growth marketing and a passion for data-driven decision making.
The predicted salary is between 63000 - 77000 £ per year.
Pet Lab Co. is hiring a Senior Growth Lead for Conversion Rate and Landing Page Optimization in London.
You will own CVR and AOV across pages, build and launch landing experiences, and lead a continuous testing program.
The role blends data, direct-response copy, and AI-driven experimentation to improve paid traffic performance.
Reporting to the Founder, you will collaborate with media, copy, and design, shaping offer architecture and messaging while accelerating learnings to scale growth.
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Senior Growth Lead - AI-Powered CRO & Landing Pages in London employer: PetLabCo.
At PetLabCo., we pride ourselves on being an exceptional employer, offering a vibrant and fast-moving work culture that values high performers and fosters rapid career progression. Located in the heart of London, our hybrid working model allows for flexibility while enjoying a range of benefits including generous annual leave, private healthcare, and unique perks like Puppy Therapy and a Give Back Day for volunteering. Join us to be part of a passionate team dedicated to making a positive impact on the lives of pets and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Lead - AI-Powered CRO & Landing Pages in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PetLabCo. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PetLabCo. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PetLabCo. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PetLabCo.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Growth Lead - AI-Powered CRO & Landing Pages in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PetLabCo.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PetLabCo.:Show us that you’ve done your homework! In your application, briefly mention what you admire about PetLabCo.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PetLabCo.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PetLabCo. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PetLabCo., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
