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- Tasks: Lead PPC strategy for Amazon and other marketplaces, optimising campaigns for maximum impact.
- Company: Join PetLabCo., a leading DTC pet supplements brand with a vibrant culture.
- Benefits: Enjoy private health care, generous annual leave, and a hybrid work model.
- Other info: Dynamic environment with opportunities for rapid career progression.
- Why this job: Make a real difference in a fast-growing company while working with passionate pet lovers.
- Qualifications: 5+ years of experience in managing significant Amazon Ads budgets and campaign optimisation.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Location: London (Hybrid - three days a week in our central London office near Tower Hill)
Reports to: Head of Marketplace
Type: Permanent, Full-time
About PetLabCo.
PetLabCo. is the world leader in DTC pet supplements with a 9‑figure revenue, profitable and rapidly growing with ambitious plans for global expansion. We have a loyal community of loving pet parents and over 5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast‑moving, and customer‑driven where high‑performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.
Our marketplace business – with Amazon at its core – is one of our most important growth engines. We’re looking for a Senior PPC Lead to own and accelerate it.
The Role
As PPC Lead, Marketplaces, you will own all paid media activity across our marketplace channels, with Amazon Ads as your primary platform. You’ll be the strategic and hands‑on driver of how we plan, execute, optimise, and scale paid investment on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display), as well as on other marketplaces (Walmart/Chewy) as our footprint scales. This is an individual contributor role for a senior, hands‑on operator. You’ll work cross‑functionally with Brand, Creative, Retail, and Analytics teams, and be trusted to set the agenda for marketplace paid media at PetLab Co.
Key Responsibilities
- Strategy & Planning
- Own the paid media strategy for Amazon and other marketplaces, aligned to category, brand, and revenue targets.
- Build and manage budgets, forecasts, and channel mix across Sponsored Products, Sponsored Brands, Sponsored Display, and potentially DSP.
- Define KPIs (ROAS, TACoS, NTB%, share of voice, incrementality) and the operating cadence used to track them.
- Campaign Management & Optimisation
- Plan, launch, and continuously optimise PPC campaigns across our full Amazon catalogue – keyword strategy, bid management, targeting, dayparting, placements.
- Run a structured experimentation roadmap (A/B tests on creative, bidding, targeting, landing pages) and convert learnings into scaled wins.
- Partner with the Retail team on listing quality, pricing, promotions, and inventory health to maximise paid efficiency.
- Creative & Content
- Brief, review, and iterate on paid creative – Sponsored Brands video, Stores, A+ content, DSP display – in partnership with our in‑house Creative team.
- Translate performance data into clear creative learnings and feed them back into the testing roadmap.
- Reporting & Insight
- Build and maintain reporting that tells a clear story: where investment is working, where it isn’t, and what we should do about it.
- Surface insights to senior leadership weekly and connect marketplace performance back to the wider growth picture.
- Cross‑Channel Collaboration
- Work closely with DTC paid media, retention and brand to ensure marketplace investment is coordinated with full‑funnel growth, not siloed.
- Be a credible internal voice on Amazon, including for new launches, regional expansion, and category growth.
What We’re Looking For
This is a senior role and we’re looking for 5+ years of relevant experience. Specifically, you’ll likely have:
- Demonstrable ownership of significant Amazon Ads budgets at scale (over $2M annually), ideally in a high‑growth consumer brand or top‑tier agency.
- Deep, hands‑on expertise across Sponsored Products, Sponsored Brands, and Sponsored Display; comfort with Amazon DSP is strongly preferred.
- A strong track record of moving the metrics that matter – ROAS, TACoS, profitability, share of voice – not just managing campaigns to brief.
- Experience briefing and iterating on creative, and a clear point of view on what good marketplace creative looks like.
- Fluency in performance reporting and analytics; comfortable in Amazon Ads Console, Seller/Vendor Central, and BI tools (Looker, Tableau, or similar). SQL is a plus, not a must.
- A self‑starter mindset – you can set the strategy, do the work, and bring others with you without needing a team underneath you.
- Strong commercial instincts: you understand margin, contribution, and how paid media plumbs into a P&L.
- Exposure to full‑funnel and omnichannel growth – paid social, paid search, retail media networks (Walmart Connect, Instacart, Target Roundel, etc.), CTV, or affiliate.
Nice to Have
- Experience with international marketplace expansion (EU, CA, US).
- Background in pet, health & wellness, beauty, or supplements categories.
- Familiarity with incrementality testing and MMM/attribution methodologies.
Benefits
- Private Health Care through Vitality
- Generous Annual Leave – 28 days + public holidays
PPC Lead, Marketplaces in London employer: PetLabCo.
Contact Detail:
PetLabCo. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Lead, Marketplaces in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how your skills can help them grow. Tailor your answers to show you're not just a fit for the role, but for the team too!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are talking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace PPC Lead, Marketplaces in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC Lead role. Highlight your experience with Amazon Ads and any relevant metrics you've driven. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements! Use numbers to demonstrate your impact, like ROAS improvements or budget management. This helps us see the real value you can bring to PetLabCo.
Be Authentic: Let your personality shine through in your application. We’re looking for passionate animal lovers who fit into our vibrant team culture. Share why you’re excited about this role and what makes you a great fit for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re keen on joining our team at PetLabCo!
How to prepare for a job interview at PetLabCo.
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like ROAS, TACoS, and share of voice. Be ready to discuss how you've influenced these metrics in your previous roles, especially if you've managed significant Amazon Ads budgets.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to building and managing PPC strategies. Think about specific campaigns you've led, the challenges you faced, and how you optimised them for better results. This will show that you can think strategically and execute effectively.
✨Creative Collaboration is Key
Since you'll be working closely with creative teams, come prepared with examples of how you've briefed and iterated on creative content in the past. Highlight any successful campaigns where your input made a difference in performance.
✨Be Ready for Cross-Channel Insights
Understand how marketplace performance ties into broader growth strategies. Be prepared to discuss how you've collaborated with other channels like DTC paid media or retail media networks to drive full-funnel growth.