At a Glance
- Tasks: Create data-driven ad strategies that captivate and convert audiences.
- Company: Join PetLab Co., a leading DTC pet supplement brand with rapid global growth.
- Benefits: Enjoy 28 days annual leave, private healthcare, and a generous learning budget.
- Other info: Work hybrid in central London and enjoy perks like puppy therapy and volunteer days.
- Why this job: Shape the future of performance marketing in a fun, dog-friendly environment.
- Qualifications: 3+ years in creative strategy with strong analytical skills and a passion for performance.
The predicted salary is between 50000 - 65000 € per year.
Location: Hybrid – 3 days a week in central London office (Near Tower Hill)
About the Role
PetLab Co. is a world leader in the DTC pet supplement market with a 9‑figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist is the bridge between the Media Buying team and the Creative team. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling. This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high‑performing ad creatives that scale customer acquisition and revenue.
What You’ll Be Responsible For:
- Data Analysis & Performance Auditing: Analyzing performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS. Identifying winning creative patterns and conducting creative audits to identify which customer pain points resonate most with audiences. Translating performance data into clear creative insights and opportunities.
- Creative Ideation & Scriptwriting: Concept development creating the “big idea” for campaigns and ad series. Direct‑response scriptwriting using proven frameworks such as AIDA. Writing high‑impact hooks, body copy, and calls‑to‑action designed to drive conversions. Storyboarding content to ensure something visually engaging happens every 2–3 seconds to maintain retention.
- Production Management & Creative Briefing: Briefing UGC creators and influencers, providing detailed production briefs, reviewing and providing feedback on drafts. Ensuring text overlays, pacing, and visual storytelling align with performance best practices.
- Testing Strategy & Iteration: Designing structured A/B tests, iterating on winning ads, identifying drop‑off points in videos, and conducting competitor and market research.
What Your Day‑to‑Day Will Look Like:
- 50% Creative ideation and content strategy development
- 25% Campaign briefing, scripting, and production QA
- 25% Performance analysis and data‑driven iteration
Requirements
We’re looking for someone who combines creative instincts with analytical rigor. You likely have:
- 3+ years of experience in creative strategy or performance creative roles
- Experience working in high‑growth, paid social‑led DTC brands
- Deep expertise in Meta and TikTok advertising ecosystems
- Strong analytical skills and the ability to interpret performance data to inform creative decisions
- A portfolio of direct‑response ad concepts, scripts, or campaigns that delivered measurable results
- A proven track record of driving revenue growth through paid creative
- Experience briefing or directing creators, influencers, or UGC production
- Strong understanding of performance marketing metrics
- Excellent communication skills
Benefits
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme
- Enhanced Maternity / Paternity / Adoption Leave
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget
- Puppy Therapy
- Free breakfast, fruits and snacks
- Working Environment – dogs are welcome!
- Life Assurance
- Discount Vouchers & Gym Memberships
- Electric Vehicle Scheme
- Give Back Day
- Health Cash Benefit
Diversity & Inclusion Statement
PetLabCo. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds.
Creative Strategist (Performance Marketing) in London employer: PetLabCo.
At PetLab Co., we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in our central London office. With generous benefits including private healthcare, a robust learning and development budget, and unique perks like Puppy Therapy, we are dedicated to supporting our employees' well-being and professional growth. Join us as a Creative Strategist and be part of a dynamic team that values data-driven storytelling and innovation in the thriving DTC pet supplement market.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist (Performance Marketing) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at PetLab Co. or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creative flair! When you get the chance to present your ideas, make sure to highlight how your creative strategies have driven results in the past. Use data to back up your claims!
✨Tip Number 3
Be ready to adapt! In performance marketing, trends change fast. Stay updated on the latest creative strategies and be prepared to discuss how you can apply them to boost PetLab's campaigns.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the PetLab family.
We think you need these skills to ace Creative Strategist (Performance Marketing) in London
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can think outside the box, so don’t be afraid to express yourself.
Data-Driven Storytelling:Since this role is all about blending creativity with data, make sure to highlight your analytical skills. Share examples of how you've used performance metrics to inform your creative decisions. We want to see how you turn numbers into compelling narratives!
Tailor Your Application:Take a moment to tailor your application specifically for us at PetLab Co. Mention our brand and how your experience aligns with our goals. This shows that you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at PetLabCo.
✨Know Your Numbers
As a Creative Strategist, you'll need to be comfortable with performance metrics. Brush up on key terms like CTR, CPA, and ROAS before your interview. Be ready to discuss how you've used data to inform creative decisions in the past.
✨Showcase Your Creative Process
Prepare to walk through your creative ideation process. Bring examples of campaigns you've worked on, especially those that highlight your ability to blend creativity with data analysis. This will show that you can think strategically while still being innovative.
✨Understand the Brand
Research PetLab Co. and their products thoroughly. Understand their target audience and what makes their brand unique. This knowledge will help you tailor your responses and demonstrate your genuine interest in contributing to their success.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, be ready to discuss your experience collaborating with media buyers, video producers, and influencers. Share specific examples of how you've successfully partnered with others to achieve campaign goals.
