At a Glance
- Tasks: Connect with influencers and build authentic relationships to boost brand visibility.
- Company: Join PetLab Co., a leading pet supplement brand with a vibrant culture.
- Benefits: Enjoy private healthcare, generous leave, and a fun office environment with dogs!
- Other info: Dynamic role with opportunities for personal growth and a supportive team.
- Why this job: Be at the forefront of influencer marketing and make a real impact in a growing community.
- Qualifications: 1-2 years in influencer marketing or social media, with strong communication skills.
The predicted salary is between 30000 - 35000 € per year.
Hybrid: Three days a week in our central London office near Tower Hill. Salary: 30k‑35k plus benefits and bonus.
PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9‑figure revenue, profitable and rapidly growing globally. We’re looking for an ambitious, people‑oriented Influencer Coordinator to help us scale one of the most exciting marketing channels in our business: influencers. This role will play a critical part in building out and nurturing our influencer community – from micro‑creators to macro‑influencers – and drive content creation that boosts brand visibility, engagement, and performance.
You’ll be responsible for sourcing, qualifying, and reaching out to creators across social platforms, building personal relationships with them, and helping grow our influencer program through thoughtful outreach, seamless communication, and content coordination. This role is ideal for someone who is naturally social, loves talking to creators, is super organised, and is passionate about building brand love through influencer marketing.
Key Responsibilities- Research, identify, and source influencers across three tiers: micro (gifting), mid‑tier (paid collaborations), and macro (strategic partnerships)
- Initiate and manage outreach across email and social DMs, ensuring high responsiveness and creator engagement
- Build and nurture authentic relationships with creators, ensuring they feel valued, informed, and supported
- Act as a reliable point of contact for influencer communications – answering questions, coordinating content needs, and supporting negotiation where required. Also forwarding creator feedback to inform decisions and improve the process
- Maintain and update influencer CRM tools/platforms, ensuring all records are current and accurate
- Collaborate with the Influencer Marketing Manager to execute campaign briefs and align outreach efforts with broader brand goals
- Track outreach performance, influencer response rates, and content pipeline
- Continuously look for new tools, platforms, and outreach strategies to improve scale and efficiency
Who Will You Report Into? Hi! I’m Alba, Senior Influencer Marketing Manager here at PetLab Co. I’m thrilled to be growing our creator efforts – and I’m looking for a passionate Influencer Coordinator to join the team. Historically, we’ve built a powerful performance marketing engine – but now, we’re shifting gears and expanding our focus into community‑led growth. That means investing in long‑term creator relationships and building a genuine, thriving influencer community that’s excited to shout about PetLab Co. You’ll play a vital role in this mission by being on the front lines – finding, speaking with, and building relationships with influencers every day. I’m looking for someone who loves people, moves fast, is highly organised, and deeply cares about building relationships with authenticity. Together, we’ll build an influencer program that creators love being part of – and that drives real brand results.
Ideal Candidate Profile- You’re naturally personable and love connecting with people – whether that’s via email, DMs, or face‑to‑face calls
- You have experience working with influencers or in a creator‑focused environment (agency, brand, or platform side)
- You’re highly organised and process‑driven – managing multiple relationships and details doesn’t phase you
- You understand social media and what makes creators stand out
- You’re proactive, resourceful, and thrive in a fast‑paced environment
- You care about delivering great experiences for creators and being the “face” of a brand they trust
- 20% Influencer Research & Sourcing
- 40% Outreach (Email/DM)
- 30% Influencer Relationship Mgmt
- 5% Platform/Data/CRM Management
- 5% Campaign Briefing & Support
- 1–2 years experience in influencer marketing, partnerships, social media, or community engagement roles
- Comfortable with high‑volume outreach and CRM tools/platforms
- Experience working in or with DTC/E‑commerce brands is a plus
- Exceptional written and verbal communication skills
- Detail‑oriented with excellent organisation and multitasking skills
- Self‑starter who thrives in fast‑moving environments
- Private Health Care through Vitality
- Generous Annual Leave – 28 days + public and bank holidays
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
- Enhanced Maternity/Paternity/Adoption Leave – because time with new family members is important!
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget – We always want you to keep learning
- Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin once a year
- Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office
- Working Environment – dogs are welcome!
- Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax‑free lump sum equivalent of four times your basic salary
- Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, WellHub
- Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30‑40% of costs through income and tax and national insurance.
- Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
- Health Cash Benefit – We offer the bronze package which enables you to claim a certain amount of cashback when you pay for something that is health related, i.e. dental
Diversity & Inclusion Statement: PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
Influencer Marketing Coordinator employer: PetLabCo.
At PetLab Co., we pride ourselves on being an exceptional employer, offering a vibrant work culture in our central London office where dogs are welcome! With generous benefits including private healthcare, a robust learning and development budget, and unique perks like Puppy Therapy, we foster an environment that prioritises employee well-being and growth. Join us as an Influencer Marketing Coordinator and be part of a rapidly growing team that values authentic relationships and community-led growth in the exciting world of influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Coordinator
✨Tip Number 1
Get social! Start engaging with influencers on their platforms before you even apply. Comment on their posts, share their content, and show genuine interest in what they do. This way, when you reach out later, you’ll already be on their radar!
✨Tip Number 2
Network like a pro! Attend events or webinars related to influencer marketing. Meeting people face-to-face (or virtually) can lead to valuable connections that might just help you land that Influencer Coordinator role. Plus, it shows you’re serious about the industry!
✨Tip Number 3
Be proactive in your outreach! Don’t wait for job postings to pop up. Reach out to brands you love, like PetLab Co., and express your interest in working with them. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Show off your skills! Create a portfolio or a personal project that highlights your understanding of influencer marketing. Whether it’s a mock campaign or a case study, having something tangible to share can set you apart from other candidates.
We think you need these skills to ace Influencer Marketing Coordinator
Some tips for your application 🫡
Show Your Personality:When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to be a bit informal and friendly. Remember, this role is all about building relationships, so show us how you connect with people.
Tailor Your Application:Make sure to tailor your application specifically for the Influencer Coordinator role. Highlight any relevant experience you have with influencers or social media, and explain how your skills align with what we’re looking for. This will help us see why you’d be a great fit!
Be Clear and Concise:While we love a good story, keep your application clear and to the point. Use bullet points if needed to make it easy for us to read. We appreciate well-organised applications that get straight to the heart of your experience and skills.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do at PetLab Co.
How to prepare for a job interview at PetLabCo.
✨Know Your Influencers
Before the interview, do your homework on influencers in the pet supplement space. Familiarise yourself with their content, engagement rates, and how they align with PetLab Co.'s brand values. This will show your passion for the role and your understanding of the influencer landscape.
✨Showcase Your Communication Skills
Since this role involves a lot of outreach and relationship management, be prepared to demonstrate your communication skills. You might be asked to role-play a scenario where you reach out to an influencer. Practice being personable and authentic, as these traits are key to building relationships.
✨Be Organised and Process-Driven
Highlight your organisational skills during the interview. Discuss any tools or methods you use to manage multiple relationships and tasks. You could even bring examples of how you've successfully juggled various projects in the past, which will resonate well with the fast-paced environment at PetLab Co.
✨Emphasise Your Passion for Community Building
PetLab Co. is looking for someone who genuinely cares about building relationships with creators. Share your experiences in community engagement or influencer marketing, and express your enthusiasm for nurturing long-term partnerships. This will help you stand out as a candidate who aligns with their mission.
