At a Glance
- Tasks: Create data-driven ad strategies that captivate and convert audiences.
- Company: Join PetLab Co., a leading DTC pet supplement brand with rapid global growth.
- Benefits: Enjoy remote work, generous leave, health care, and a vibrant office culture.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Shape the future of performance marketing in a thriving 9-figure business.
- Qualifications: 3+ years in creative strategy with strong analytical skills and a passion for performance.
The predicted salary is between 45000 - 55000 £ per year.
Location: Remote or Hybrid in UK with occasional travel to our Central London Office
About the Role
PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist is the bridge between the Media Buying team and the Creative team. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling. This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.
What You'll be Responsible For:
- Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) identifying what’s working and why. This will include:
- Analyzing performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS
- Identifying winning creative patterns
- Conducting creative audits to identify which customer pain points resonate most with audiences
- Translating performance data into clear creative insights and opportunities
- Creative Ideation & Scriptwriting - Once the data reveals opportunities, you will design the next creative tests. This will include:
- Concept development creating the “big idea” for campaigns and ad series
- Direct-response scriptwriting using proven frameworks
- Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
- Storyboarding content to ensure something visually engaging happens every 2–3 seconds
- Developing creative angles aligned with DTC customer journeys and content funnels
- Production Management & Creative Briefing - You will act as the director and translator between strategy and production. This will include:
- Briefing UGC creators and influencers
- Providing detailed production briefs
- Reviewing and providing feedback on drafts
- Ensuring text overlays, pacing, and visual storytelling align with performance best practices
- Maintaining a library of high-performing assets and reusable footage
- Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels. This will include:
- Designing structured A/B tests
- Iterating on winning ads by refining hooks, pacing, messaging, or visuals
- Identifying drop-off points in videos and optimizing content accordingly
- Conducting competitor and market research
What Your Day-to-Day Will Look Like:
- 50% Creative ideation and content strategy development
- 25% Campaign briefing, scripting, and production QA
- 25% Performance analysis and data-driven iteration
Requirements
We’re looking for someone who combines creative instincts with analytical rigor. You likely have:
- 3+ years of experience in creative strategy or performance creative roles
- Experience working in high-growth, paid social-led DTC brands
- Deep expertise in Meta and TikTok advertising ecosystems
- Strong analytical skills and the ability to interpret performance data
- A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
- A proven track record of driving revenue growth through paid creative
- Experience briefing or directing creators, influencers, or UGC production
- Strong understanding of performance marketing metrics
- Excellent communication skills
Benefits
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme
- Enhanced Maternity / Paternity / Adoption Leave
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget
- Puppy Therapy
- Free breakfast, fruits and snacks
- Working Environment – dogs are welcome!
- Life Assurance
- Discount Vouchers & Gym Memberships
- Electric Vehicle Scheme
- Give Back Day
- Health Cash Benefit
Diversity & Inclusion Statement
PetLabCo. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.
Creative Strategist - Performance Marketing (Remote in UK) employer: PetLabCo.
At PetLabCo., we pride ourselves on being an exceptional employer, offering a vibrant and fast-moving work culture that values high performers and fosters rapid career progression. Located in the heart of London, our hybrid working model allows for flexibility while enjoying a range of benefits including generous annual leave, private healthcare, and unique perks like Puppy Therapy and a Give Back Day for volunteering. Join us to be part of a passionate team dedicated to making a positive impact on the lives of pets and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist - Performance Marketing (Remote in UK)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PetLabCo. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PetLabCo. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PetLabCo. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PetLabCo.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist - Performance Marketing (Remote in UK)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PetLabCo.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PetLabCo.:Show us that you’ve done your homework! In your application, briefly mention what you admire about PetLabCo.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PetLabCo.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PetLabCo. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PetLabCo., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
