At a Glance
- Tasks: Create data-driven ad strategies that captivate and convert customers.
- Company: Join PetLab Co., a leading DTC pet supplement brand with rapid global growth.
- Benefits: Enjoy private healthcare, generous leave, learning budgets, and a dog-friendly office.
- Other info: Diverse and inclusive workplace committed to innovation and personal growth.
- Why this job: Shape the future of performance marketing in a thriving 9-figure business.
- Qualifications: 3+ years in creative strategy with strong analytical skills and a passion for performance.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid - 3 days a week in central London office (Near Tower Hill)
About The Role
PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist is the bridge between the Media Buying team and the Creative team. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling. This role sits at the intersection of creative thinking, data analysis, and growth marketing. You will partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.
What You Will Be Responsible For
- Data Analysis & Performance Auditing: You will spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) identifying what’s working and why. This will include:
- Analyzing performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS
- Identifying winning creative patterns
- Conducting creative audits to identify which customer pain points resonate most with audiences
- Translating performance data into clear creative insights and opportunities
- Creative Ideation & Scriptwriting: Once the data reveals opportunities, you will design the next creative tests. This will include:
- Concept development creating the "big idea" for campaigns and ad series
- Direct-response scriptwriting using proven frameworks
- Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
- Storyboarding content to ensure something visually engaging happens every 2-3 seconds
- Developing creative angles aligned with DTC customer journeys and content funnels
- Production Management & Creative Briefing: You will act as the director and translator between strategy and production. This will include:
- Briefing UGC creators and influencers
- Reviewing and providing feedback on drafts from editors and creators
- Ensuring text overlays, pacing, and visual storytelling align with performance best practices
- Maintaining a library of high-performing assets and reusable footage
- Testing Strategy & Iteration: You will design and manage the creative testing roadmap for our paid channels. This will include:
- Designing structured A/B tests
- Iterating on winning ads by refining hooks, pacing, messaging, or visuals
- Identifying drop-off points in videos and optimizing content accordingly
- Conducting competitor and market research
- Ensuring PetLab's ads remain native to each platform's standards
What Your Day-to-Day Will Look Like
- 50% Creative ideation and content strategy development
- 25% Campaign briefing, scripting, and production QA
- 25% Performance analysis and data-driven iteration
Requirements
We are looking for someone who combines creative instincts with analytical rigor. You likely have:
- 3+ years of experience in creative strategy or performance creative roles
- Experience working in high-growth, paid social-led DTC brands
- Deep expertise in Meta and TikTok advertising ecosystems
- Strong analytical skills and the ability to interpret performance data
- A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
- A proven track record of driving revenue growth through paid creative
- Experience briefing or directing creators, influencers, or UGC production
- Strong understanding of performance marketing metrics
- Excellent communication skills
Benefits
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Help@Hand - Employee Assistance Programme
- Royal London Pension Scheme
- Enhanced Maternity / Paternity / Adoption Leave
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget
- Puppy Therapy
- Free breakfast, fruits and snacks
- Working Environment - dogs are welcome!
- Life Assurance
- Discount Vouchers & Gym Memberships
- Electric Vehicle Scheme
- Give Back Day
- Health Cash Benefit
Diversity & Inclusion Statement
PetLabCo. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds.
Creative Strategist (Performance Marketing) employer: PetLabCo.
At PetLabCo., we pride ourselves on being an exceptional employer, offering a vibrant and fast-moving work culture that values high performers and fosters rapid career progression. Located in the heart of London, our hybrid working model allows for flexibility while enjoying a range of benefits including generous annual leave, private healthcare, and unique perks like Puppy Therapy and a Give Back Day for volunteering. Join us to be part of a passionate team dedicated to making a positive impact on the lives of pets and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist (Performance Marketing)
✨Tip Number 1
Get to know the company inside out! Research PetLab Co. and their performance marketing strategies. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share specific examples of how you've used data to drive creative decisions in past roles. Remember, they want to see that data-driven mindset in action!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company!
We think you need these skills to ace Creative Strategist (Performance Marketing)
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can blend creativity with data-driven insights, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in performance marketing and creative strategy. Use specific examples from your past roles that demonstrate how you've driven results through creative campaigns. We want to see how you’ve made an impact!
Data is Key:Since this role is all about turning data into creative direction, be sure to mention your analytical skills. Share how you've used performance metrics to inform your creative decisions in previous projects. Show us you can bridge the gap between numbers and creativity!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team at PetLab Co.!
How to prepare for a job interview at PetLabCo.
✨Know Your Numbers
As a Creative Strategist, you'll need to be comfortable with performance metrics. Brush up on key terms like CTR, CPA, and ROAS before your interview. Be ready to discuss how you've used data to inform creative decisions in past roles.
✨Showcase Your Creative Process
Prepare to walk through your creative ideation process. Bring examples of campaigns you've worked on, especially those that highlight your ability to blend creativity with data analysis. This will demonstrate your capability to turn insights into compelling ad content.
✨Understand the Brand
Research PetLab Co. and their products thoroughly. Familiarise yourself with their current marketing strategies and think about how you can contribute to their growth. Showing genuine interest in the brand will set you apart from other candidates.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, be ready to discuss your experience collaborating with media buyers, video producers, and influencers. Share specific examples of how you've successfully managed cross-functional projects in the past.
