At a Glance
- Tasks: Lead creative strategies that drive revenue across paid and organic media channels.
- Company: Join PetLab Co., the global leader in DTC pet supplements with a 9-figure revenue.
- Benefits: Enjoy flexible working hours, generous annual leave, and a dog-friendly office environment.
- Other info: Submit examples of your ad creatives and budgets managed in performance marketing.
- Why this job: Be at the forefront of creative innovation in a fast-paced, collaborative culture.
- Qualifications: 3+ years in creative strategy with expertise in Meta and TikTok advertising.
The predicted salary is between 48000 - 72000 £ per year.
5 days ago Be among the first 25 applicants
Job Title: Senior Paid Creative Strategist
Location: Hybrid (Travel once a week to our Central London Office)
PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally.
We are looking for a Senior Paid Creative Strategist - a highly experienced DTC expert based in or around London who can work from our Central London office on a regular basis. You\'ll lead performance-driven creative strategies that directly drive revenue across paid and organic media channels. This is a high-impact, high-ownership role for a strategic thinker and executor who deeply understands the DTC funnel, has an analytical mindset, and is passionate about storytelling that converts.
You need to live and breathe social media & trends. You must have an intuitive and data-informed understanding of what content works on each platform and why. The ideal candidate has a pulse on evolving consumer behaviors, a relentless curiosity for testing new angles, and a hunger for scalable creative that directly impacts business performance.
You will be at the forefront of ideating, scripting, briefing, and analyzing ad creative for our paid media and organic campaigns - from cold acquisition to retargeting. You\'ll collaborate with our internal creative team, media buyers and partners (e,g. Vets, content creators) to bring high-impact concepts to life. You will take full ownership of the performance of your creative strategies, leveraging data and performance metrics to continually test, iterate, and optimize to drive tangible results.
Applicants should be prepared to submit examples of ad creatives they ideated, scripted, and deployed, along with budgets they\'ve influenced or managed in performance marketing environments.
- Own the full creative strategy lifecycle: ideation, scripting, briefing, production oversight, and performance analysis
- Develop compelling ad concepts optimized for social media channels such as Meta, TikTok, and others across all funnel stages
- Analyze the existing partners\' roster (vets, influencers, presenters, brand partners) to write effective scripts that align with the performance strategy
- Identify gaps and opportunities in our current partner mix and propose new creator/presenter types or verticals to onboard
- Collaborate with our influencer manager who will own creator briefing and production logistics
- Translate performance data into actionable insights for continuous creative iteration
- Partner closely with media buyers to understand performance metrics and maximize ROAS through creative
- Stay ahead of platform trends and DTC marketing tactics to constantly push creative innovation
Hi, I\'m Jesper Mansson, Head of Paid Media, and we\'re seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales. You\'ll be a core strategic partner to our paid, organic & influencer teams and will have a direct impact on how we acquire and retain customers. If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let\'s talk.
Ideal Candidate Profile
- 3+ years of experience in creative strategy or performance creative roles, with a proven track record in high-growth, paid social-led DTC businesses
- Deep expertise in Meta and TikTok advertising platforms and the nuances of their ad formats
- Strong analytical skills - you must be fluent in interpreting performance data to inform creative iterations
- Strong portfolio of direct response concepts, scripts, or content that delivered measurable results
- Track record of driving measurable revenue growth through paid ad creative
- Excellent communicator and strategist - you can brief partners, present to stakeholders, and defend your ideas with data
PetLab Co. fosters a fast-paced, high-performance, and collaborative culture. We believe the best ideas win - and they come from those who are curious, data-driven, and proactive. You\'ll be joining a team that works fast, owns their outcomes, and supports one another with energy and humility.
Responsibilities Breakdown
- 50% Creative ideation and content strategy development
- 25% Campaign briefing, scripting, and QA
- 25% Performance analysis and data-driven iteration
- Minimum 3 years in performance creative strategy roles
- Demonstrated experience in scaling DTC brands through Meta and TikTok ad platforms
- Proven ability to translate insights into high-performing creatives that deliver revenue impact
- Experience directing or briefing influencer or creator content
- Solid understanding of performance marketing metrics: ROAS, CPA, CTR, etc
- Deep familiarity with DTC customer journeys and content funnels
- Examples of ads you\'ve ideated and overseen, and budgets you\'ve managed
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Flexible Working Hours
- - Employee Assistance Programme
- Royal London Pension Scheme - With 5% employer contribution
- Enhanced Maternity / Paternity / Adoption Leave
- Puppy Therapy - Biannual sessions with Paws in Work
- Generous Learning and Development Budget
- Free breakfast, fruits and snacks in the office
- Dog-friendly working environment
- Life Assurance - Four times your basic salary
- Gympass subscription
- Electric Vehicle Scheme
- Give Back Day + £50 charity donation
- Health Cash Benefit - Cashback on health-related expenses
PetLab Co. is an equal opportunity employer committed to fostering an inclusive and diverse workforce. We encourage applications from all backgrounds, believing that diversity drives innovation.
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#J-18808-LjbffrSenior Paid Creative Strategist in London employer: PetLab Co.
At PetLab Co., we pride ourselves on being a leading employer in the DTC pet supplement market, offering a dynamic and collaborative work environment in Central London. Our culture thrives on curiosity and data-driven decision-making, providing ample opportunities for professional growth and innovation. With generous benefits including flexible working hours, a dog-friendly office, and a commitment to diversity and inclusion, we empower our employees to make a meaningful impact while enjoying a rewarding work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Creative Strategist in London
✨Tip Number 1
Familiarise yourself with the latest trends in DTC marketing and social media platforms like Meta and TikTok. Being able to discuss current trends and how they can be leveraged for PetLab Co.'s campaigns will show your passion and expertise during interviews.
✨Tip Number 2
Prepare a portfolio that highlights your best work in performance-driven creative strategies. Include specific examples of ad creatives you've ideated and the measurable results they achieved, as this will demonstrate your ability to drive revenue.
✨Tip Number 3
Network with professionals in the DTC space, especially those who have experience with pet products or similar industries. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Be ready to discuss how you would approach the creative strategy lifecycle at PetLab Co. during your interview. Think about how you would ideate, script, and analyse campaigns, and be prepared to share your thoughts on optimising performance based on data.
We think you need these skills to ace Senior Paid Creative Strategist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in creative strategy and performance marketing, especially within DTC environments. Use specific examples that demonstrate your success in driving revenue through paid social channels like Meta and TikTok.
Showcase Your Portfolio:Include a strong portfolio of ad creatives you have ideated, scripted, and deployed. Be prepared to discuss the impact these had on performance metrics and how they contributed to revenue growth.
Craft a Compelling Cover Letter:Write a cover letter that reflects your passion for storytelling and performance-driven strategies. Highlight your analytical mindset and how you stay ahead of trends in social media and DTC marketing.
Prepare for Data-Driven Questions:Be ready to discuss how you interpret performance data to inform creative iterations. Think of specific examples where your insights led to measurable results, and be prepared to defend your ideas with data.
How to prepare for a job interview at PetLab Co.
✨Showcase Your Creative Portfolio
Be prepared to present examples of ad creatives you've ideated, scripted, and deployed. Highlight the measurable results these campaigns achieved, as this will demonstrate your ability to drive revenue through effective creative strategies.
✨Understand the DTC Funnel
Familiarise yourself with the direct-to-consumer (DTC) funnel and be ready to discuss how your creative strategies have successfully navigated each stage. This knowledge will show that you can think strategically about customer acquisition and retention.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used performance data to inform your creative decisions. Being able to translate insights into actionable strategies is crucial for this role, so come equipped with examples of how data has influenced your past work.
✨Stay Ahead of Trends
Research current trends in social media and DTC marketing before your interview. Showing that you're up-to-date with the latest platform changes and consumer behaviours will highlight your passion for the industry and your proactive approach to creative strategy.
