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- Tasks: Connect with influencers and build authentic relationships to boost brand visibility.
- Company: Join PetLab Co., a leading pet supplement brand with a vibrant culture.
- Benefits: Enjoy private healthcare, generous leave, learning budgets, and a dog-friendly office.
- Other info: Dynamic role with opportunities for personal growth and community engagement.
- Why this job: Be at the forefront of influencer marketing and make a real impact in a fast-growing company.
- Qualifications: 1-2 years in influencer marketing or social media, with strong communication skills.
The predicted salary is between 30000 - 35000 ÂŁ per year.
PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally. We’re looking for an ambitious, people-oriented Influencer Coordinator to help us scale one of the most exciting marketing channels in our business: influencers. This role will play a critical part in building out and nurturing our influencer community – from micro-creators to macro-influencers – and drive content creation that boosts brand visibility, engagement, and performance.
You’ll be responsible for sourcing, qualifying, and reaching out to creators across social platforms, building personal relationships with them, and helping grow our influencer program through thoughtful outreach, seamless communication, and content coordination. This role is ideal for someone who is naturally social, loves talking to creators, is super organised, and is passionate about building brand love through influencer marketing.
Key Responsibilities:- Research, identify, and source influencers across three tiers: micro (gifting), mid-tier (paid collaborations), and macro (strategic partnerships)
- Initiate and manage outreach across email and social DMs, ensuring high responsiveness and creator engagement
- Build and nurture authentic relationships with creators, ensuring they feel valued, informed, and supported
- Act as a reliable point of contact for influencer communications – answering questions, coordinating content needs, and supporting negotiation where required
- Maintain and update influencer CRM tools/platforms, ensuring all records are current and accurate
- Collaborate with the Influencer Marketing Manager to execute campaign briefs and align outreach efforts with broader brand goals
- Track outreach performance, influencer response rates, and content pipeline
- Continuously look for new tools, platforms, and outreach strategies to improve scale and efficiency
Who Will You Report Into? Hi! I’m Alba, Senior Influencer Marketing Manager here at PetLab Co. I’m thrilled to be growing our creator efforts – and I’m looking for a passionate Influencer Coordinator to join the team. Historically, we’ve built a powerful performance marketing engine – but now, we’re shifting gears and expanding our focus into community-led growth. That means investing in long-term creator relationships and building a genuine, thriving influencer community that’s excited to shout about PetLab Co.
You’ll play a vital role in this mission by being on the front lines – finding, speaking with, and building relationships with influencers every day. I’m looking for someone who loves people, moves fast, is highly organised, and deeply cares about building relationships with authenticity. Together, we’ll build an influencer program that creators love being part of – and that drives real brand results.
Ideal Candidate Profile:- You’re naturally personable and love connecting with people – whether that’s via email, DMs, or face-to-face calls
- You have experience working with influencers or in a creator-focused environment (agency, brand, or platform side)
- You’re highly organised and process-driven – managing multiple relationships and details doesn’t phase you
- You understand social media and what makes creators stand out
- You’re proactive, resourceful, and thrive in a fast-paced environment
- You care about delivering great experiences for creators and being the “face” of a brand they trust
- 20% Influencer Research & Sourcing
- 40% Outreach (Email/DM)
- 30% Influencer Relationship Management
- 5% Platform/Data/CRM Management
- 5% Campaign Briefing & Support
- 1–2 years experience in influencer marketing, partnerships, social media, or community engagement roles
- Comfortable with high-volume outreach and CRM tools/platforms
- Experience working in or with DTC/Ecommerce brands is a plus
- Exceptional written and verbal communication skills
- Detail-oriented with excellent organisation and multitasking skills
- Self-starter who thrives in fast-moving environments
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
- Enhanced Maternity / Paternity / Adoption Leave
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget
- Puppy Therapy – working in partnership with Paws in Work
- Free breakfast, fruits and snacks
- Working Environment – dogs are welcome!
- Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
- Discount Vouchers & Gym Memberships
- Electric Vehicle Scheme
- Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
- Health Cash Benefit – We offer the bronze package which enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental
Diversity & Inclusion Statement: PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
Influencer Marketing Coordinator in London employer: PetLab Co.
Contact Detail:
PetLab Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Coordinator in London
✨Tip Number 1
Get social! Start engaging with influencers on their platforms before you even apply. Comment on their posts, share their content, and show genuine interest in what they do. This way, when you reach out later, they'll recognise your name and be more likely to respond positively.
✨Tip Number 2
Network like a pro! Attend industry events or webinars where influencers hang out. Make connections, exchange ideas, and don’t be shy about mentioning your interest in the Influencer Coordinator role at PetLab Co. You never know who might have a lead or insight!
✨Tip Number 3
Show off your skills! Create a mini portfolio showcasing your previous work with influencers or any relevant projects. This could be a simple presentation or a well-organised document that highlights your achievements and how you can contribute to PetLab Co.'s influencer community.
✨Tip Number 4
Follow up! After applying, don’t just sit back. Send a friendly follow-up email to express your enthusiasm for the role. It shows initiative and keeps you on their radar. Plus, it’s a great chance to reiterate why you’d be a perfect fit for the team!
We think you need these skills to ace Influencer Marketing Coordinator in London
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for influencer marketing and how you connect with creators.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in influencer marketing. Mention specific examples of how you've built relationships with creators or managed outreach – it’ll make you stand out!
Show Off Your Organisational Skills: Since this role is all about managing multiple relationships and details, give us a glimpse of your organisational prowess. Share how you keep track of your outreach efforts and maintain relationships with influencers.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at PetLab Co.
✨Know Your Influencers
Before the interview, research influencers in the pet supplement space. Understand their styles, engagement rates, and how they align with PetLab Co.'s brand values. This will show your passion for the role and your proactive approach to influencer marketing.
✨Showcase Your Communication Skills
Since this role involves a lot of outreach and relationship management, be prepared to demonstrate your communication skills. Bring examples of past interactions with influencers or creators, and discuss how you maintained those relationships effectively.
✨Be Organised and Detail-Oriented
Highlight your organisational skills during the interview. Discuss how you manage multiple influencer relationships and keep track of outreach efforts. Mention any tools or systems you've used to stay organised, as this is crucial for the role.
✨Demonstrate Your Passion for Community Building
PetLab Co. is looking for someone who genuinely cares about building relationships. Share your thoughts on community-led growth and how you would foster a thriving influencer community. This will resonate well with the hiring manager's vision for the role.