Executive Producer / Lead Creative Editor in London

Location: London, UK (Hybrid – 3 days in office)

Contract: Full time

About PetLab Co. PetLab Co. is the world leader in the DTC pet supplement market with a 9-figure revenue. With a loyal community of over 3 million happy dogs, we’re committed to making a difference in the lives of pets and their parents.

The Role

We’re searching for an Executive Producer / Lead Creative Editor who combines elite editing ability with strong production leadership. In this role, you’ll act as the right hand to the Creative Director, responsible for both creating high-performing content and ensuring the wider team delivers at the same standard. You’ll personally edit performance-driven content across Meta, TikTok, and YouTube, while also overseeing production workflows, managing team output, and helping scale our creative engine. This is a hybrid role: a top-tier editor first, with the ability to lead, manage, and elevate the team around you.

#1 Objective: Delivering High-Performance Creative at Scale

You’ll play a crucial role in driving our creative output by producing best-in-class edited content and ensuring the entire production system runs efficiently and effectively. This is a pivotal role in which your work and your leadership will directly contribute to revenue growth, creative performance, and team output quality. We move quickly and think ambitiously, so you will thrive in a fast-paced environment where curiosity, initiative and a willingness to get stuck in are valued. If you enjoy variety, ownership and the chance to make a real impact, you will fit right in with our pack!

How Will Success Be Measured?

• Elite Creative Editing & Output: Consistently produce high-performing paid social and YouTube content with strong hooks, pacing, and retention.
• Creative Performance & Iteration: Translate data into fast iterations, scaling winning creatives into multiple formats and variations.
• Production Oversight: Ensure smooth execution of shoots and content production from concept through delivery.
• Team Output & Standards: Elevate the performance of editors and producers, maintaining a consistently high creative bar across all output.
• Operational Efficiency: Improve workflows, reduce bottlenecks, and increase speed of production without sacrificing quality.

How Will Your Time Be Spent?

• 60% Creative Editing & Content Creation: Hands-on editing of high-performing ads and content, setting the benchmark for quality, pacing, and performance.
• 25% Production & Creative Oversight: Managing production pipelines, overseeing shoots, and ensuring content is delivered efficiently across teams.
• 15% Team Leadership & Optimisation: Running check-ins, guiding editors/producers, and working with strategists and media buyers to refine output.

Requirements

What we’re looking for:

• Exceptional editing skills across Meta, TikTok, and YouTube, with a strong understanding of hooks, pacing, and retention-driven storytelling.
• 5+ years creating high-performing social content within a direct response or eCommerce (DTC) environment.
• Solid production knowledge, including experience managing or supporting live-action shoots and understanding end-to-end content workflows.
• High proficiency in post-production tools such as Adobe Premiere Pro, After Effects, and/or Final Cut Pro.
• Proven team leadership experience, with the ability to mentor or manage editors and producers and elevate overall creative output.
• Strong performance marketing mindset, with a clear understanding of how creative drives conversion.
• Prior experience managing, mentoring, or leading individuals or a small team.

Benefits

• Private Health Care through Vitality.
• Generous Annual Leave - 28 days + public and bank holidays.
• Help@Hand – Employee Assistance Programme.
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions, with an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave.
• Nursery Salary Sacrifice Scheme.
• Generous Learning and development budget.
• Puppy Therapy – working in partnership with Paws in Work.
• Free breakfast, fruits and snacks.
• Working Environment – dogs are welcome!
• Life Assurance – tax-free lump sum equivalent of four times your basic salary.
• Discount Vouchers & Gym Memberships.
• Electric Vehicle Scheme.
• Give Back Day – an extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – bronze package enabling cashback for health-related expenses.

Diversity & Inclusion Statement

PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!