Creative Strategist (Performance Marketing) in London

Location: Hybrid – 3 days a week in central London office (Near Tower Hill)

About the Role

PetLab Co. is a world leader in the DTC pet supplement market with a 9‐figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist is the bridge between the Media Buying team and the Creative team. Think of them as a data‐driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling. This role sits at the intersection of creative thinking, data analysis, and growth marketing. You will partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high‐performing ad creatives that scale customer acquisition and revenue.

What You’ll be Responsible For:

• Data Analysis & Performance Auditing – You will spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) identifying what’s working and why. This will include:

• Analyzing performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS
• Identifying winning creative patterns
• Conducting creative audits to identify which customer pain points resonate most with audiences
• Translating performance data into clear creative insights and opportunities

• Concept development creating the "big idea" for campaigns and ad series
• Direct‐response scriptwriting using proven frameworks
• Writing high‐impact hooks, body copy, and calls‐to‐action designed to drive conversions
• Storyboarding content to ensure something visually engaging happens every 2–3 seconds
• Developing creative angles aligned with DTC customer journeys and content funnels

• Briefing UGC creators and influencers
• Providing detailed production briefs
• Reviewing and providing feedback on drafts from editors and creators
• Ensuring text overlays, pacing, and visual storytelling align with performance best practices
• Maintaining a library of high‐performing assets and reusable footage

• Designing structured A/B tests
• Iterating on winning ads by refining hooks, pacing, messaging, or visuals
• Identifying drop‐off points in videos and optimizing content accordingly
• Conducting competitor and market research
• Ensuring PetLab's ads remain native to each platform

What Your Day-to-Day Will Look Like:

• 50% Creative ideation and content strategy development
• 25% Campaign briefing, scripting, and production QA
• 25% Performance analysis and data‐driven iteration

We’re looking for someone who combines creative instincts with analytical rigor. You likely have:

• 3+ years of experience in creative strategy or performance creative roles
• Experience working in high‐growth, paid social‐led DTC brands
• Deep expertise in Meta and TikTok advertising ecosystems
• Strong analytical skills and the ability to interpret performance data
• A portfolio of direct‐response ad concepts, scripts, or campaigns that delivered measurable results
• A proven track record of driving revenue growth through paid creative
• Experience briefing or directing creators, influencers, or UGC production
• Strong understanding of performance marketing metrics
• Excellent communication skills

Benefits:

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme
• Enhanced Maternity / Paternity / Adoption Leave
• Nursery Salary Sacrifice Scheme
• Generous Learning and development budget
• Puppy Therapy
• Free breakfast, fruits and snacks
• Working Environment – dogs are welcome!
• Life Assurance
• Discount Vouchers & Gym Memberships
• Electric Vehicle Scheme
• Give Back Day
• Health Cash Benefit

Diversity & Inclusion Statement

PetLabCo. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.