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- Tasks: Connect with influencers and build authentic relationships to boost brand visibility.
- Company: Join PetLab Co., a leading pet supplement brand with a vibrant culture.
- Benefits: Enjoy competitive salary, generous leave, health care, and fun perks like puppy therapy!
- Other info: Work in a dog-friendly office and enjoy excellent career growth opportunities.
- Why this job: Be at the forefront of influencer marketing and make a real impact in a fast-paced environment.
- Qualifications: Experience in influencer marketing and strong communication skills are a must.
The predicted salary is between 30000 - 35000 ÂŁ per year.
PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally. We’re looking for an ambitious, people-oriented Influencer Coordinator to help us scale one of the most exciting marketing channels in our business: influencers. This role will play a critical part in building out and nurturing our influencer community – from micro-creators to macro-influencers – and drive content creation that boosts brand visibility, engagement, and performance.
You’ll be responsible for sourcing, qualifying, and reaching out to creators across social platforms, building personal relationships with them, and helping grow our influencer program through thoughtful outreach, seamless communication, and content coordination. This role is ideal for someone who is naturally social, loves talking to creators, is super organised, and is passionate about building brand love through influencer marketing.
Key Responsibilities:- Research, identify, and source influencers across three tiers: micro (gifting), mid-tier (paid collaborations), and macro (strategic partnerships)
- Initiate and manage outreach across email and social DMs, ensuring high responsiveness and creator engagement
- Build and nurture authentic relationships with creators, ensuring they feel valued, informed, and supported
- Act as a reliable point of contact for influencer communications – answering questions, coordinating content needs, and supporting negotiation where required
- Maintain and update influencer CRM tools/platforms, ensuring all records are current and accurate
- Collaborate with the Influencer Marketing Manager to execute campaign briefs and align outreach efforts with broader brand goals
- Track outreach performance, influencer response rates, and content pipeline
- Continuously look for new tools, platforms, and outreach strategies to improve scale and efficiency
Who Will You Report Into? Hi! I’m Alba, Senior Influencer Marketing Manager here at PetLab Co. I’m thrilled to be growing our creator efforts – and I’m looking for a passionate Influencer Coordinator to join the team.
Historically, we’ve built a powerful performance marketing engine – but now, we’re shifting gears and expanding our focus into community-led growth. That means investing in long-term creator relationships and building a genuine, thriving influencer community that’s excited to shout about PetLab Co.
You’ll play a vital role in this mission by being on the front lines – finding, speaking with, and building relationships with influencers every day. I’m looking for someone who loves people, moves fast, is highly organised, and deeply cares about building relationships with authenticity.
Together, we’ll build an influencer program that creators love being part of – and that drives real brand results.
Ideal Candidate Profile:- You’re naturally personable and love connecting with people – whether that’s via email, DMs, or face-to-face calls
- You have experience working with influencers or in a creator-focused environment (agency, brand, or platform side)
- You’re highly organised and process-driven – managing multiple relationships and details doesn’t phase you
- You understand social media and what makes creators stand out
- You’re proactive, resourceful, and thrive in a fast-paced environment
- You care about delivering great experiences for creators and being the “face” of a brand they trust
- 20% Influencer Research & Sourcing
- 40% Outreach (Email/DM)
- 30% Influencer Relationship Management
- 5% Platform/Data/CRM Management
- 5% Campaign Briefing & Support
1–2 years experience in influencer marketing, partnerships, social media, or community engagement roles. Comfortable with high-volume outreach and CRM tools/platforms. Experience working in or with DTC/Ecommerce brands is a plus. Exceptional written and verbal communication skills. Detail-oriented with excellent organisation and multitasking skills. Self-starter who thrives in fast-moving environments.
Benefits:- Private Health Care through Vitality
- Generous Annual Leave – 28 days + public and bank holidays
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
- Enhanced Maternity / Paternity / Adoption Leave
- Nursery Salary Sacrifice Scheme
- Generous Learning and development budget
- Puppy Therapy – working in partnership with Paws in Work
- Free breakfast, fruits and snacks
- Working Environment – dogs are welcome!
- Life Assurance
- Discount Vouchers & Gym Memberships
- Electric Vehicle Scheme
- Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity
- Health Cash Benefit
PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
Influencer Marketing Coordinator employer: PetLab Co.
Contact Detail:
PetLab Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Coordinator
✨Tip Number 1
Get social! Start engaging with influencers on their platforms before you even apply. Comment on their posts, share their content, and show genuine interest in what they do. This way, when you reach out later, you’ll already have a foot in the door.
✨Tip Number 2
Network like a pro! Attend industry events or webinars where influencers hang out. Make connections, exchange ideas, and don’t be shy to introduce yourself. Building relationships in person can really set you apart from other candidates.
✨Tip Number 3
Show off your skills! Create a portfolio or a personal website showcasing your previous work with influencers or campaigns. Highlight your successes and how you’ve built relationships in the past. This will give you an edge when you apply through our website.
✨Tip Number 4
Follow up! After applying, don’t just sit back and wait. Send a friendly follow-up email to express your enthusiasm for the role. It shows initiative and keeps you on their radar. Remember, we love proactive candidates!
We think you need these skills to ace Influencer Marketing Coordinator
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for influencer marketing and how you connect with people.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in influencer marketing. Mention specific examples of how you've built relationships with creators or managed outreach – this will really grab our attention!
Show Your Organisational Skills: Since this role is all about managing multiple relationships and details, give us a glimpse of your organisational prowess. Share any tools or methods you use to stay on top of things – we love a proactive approach!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at PetLab Co!
How to prepare for a job interview at PetLab Co.
✨Know Your Influencers
Before the interview, do your homework on influencers in the pet supplement space. Familiarise yourself with their content, engagement rates, and how they align with PetLab Co.'s brand values. This will show that you're proactive and genuinely interested in building relationships.
✨Showcase Your Communication Skills
Since this role involves a lot of outreach and relationship management, be prepared to demonstrate your communication skills. Bring examples of past interactions with influencers or creators, and discuss how you maintained those relationships. Highlight your ability to adapt your tone and style based on the audience.
✨Be Organised and Detail-Oriented
The job requires managing multiple relationships and details simultaneously. During the interview, share your strategies for staying organised, whether it's through CRM tools or personal systems. Mention any experience you have with high-volume outreach and how you keep track of your communications.
✨Passion for Community Building
Express your enthusiasm for building a thriving influencer community. Share any relevant experiences where you've successfully nurtured relationships or created engaging content. Show that you understand the importance of authenticity in influencer marketing and how it can drive brand loyalty.