Creator Outreach & Community Coordinator in City of Westminster

Overview

PetLab Co. is the world leader in the DTC pet supplement market with 9-figure revenue, profitable and rapidly growing globally. We are searching for a proactive, ambitious, and performance-focused Creator Outreach & Community Coordinator to join our fast-paced Influencer Marketing team. This is not a customer support or traditional community management role – it is a sales-driven position with clear KPIs, designed for someone who thrives on hitting targets, analysing performance, and optimising outreach strategies. In this role, you\'ll be responsible for executing and improving our creator outreach across TikTok Shop and other platforms, managing high-volume creator communications, and supporting campaign execution from first touchpoint through performance analysis. You\'ll be expected to split-test messaging, report on engagement weekly, and take ownership of improving creator conversion rates and pipeline growth. This is a brilliant opportunity for someone hungry to build a career in digital growth with a strong interest in performance marketing, creator commerce, and social-first strategy. We\'re looking for a metrics-obsessed, self-starting team player eager to make a big impact and grow quickly.

Responsibilities

• 40% - Creator Outreach & Onboarding: Consistently hit outreach and activation KPIs by discovering new creators and executing structured, conversion-focused outreach across email and social DMs.
• 40% - Creator Community & Inbox Management: Own and manage all inbound and outbound communications across email, social DMs, and TikTok Shop.
• 20% - Reporting & Analysis: Report weekly on outreach and community engagement metrics.

Responsibilities (continued)

• Split-test outreach angles and messaging to optimise reply and conversion rates.
• Track and report weekly on creator performance, conversion metrics, and engagement quality.
• Identify and nurture high-potential creators through to activation and long-term collaboration.
• Ensure timely follow-ups, brief sends, seeding updates, and daily inbox coverage.
• Build and maintain strong, ongoing relationships with creators and ambassadors.
• Coordinate brief distribution, product seeding, and content deliverables using influencer management platforms.
• Provide first-level content feedback aligned with brief requirements and performance expectations.
• Analyse performance data and test results to recommend improvements to outreach strategy, messaging, and workflow.

Who Will You Report Into?

Hi, I\'m Alba, Influencer Marketing Manager at PetLab Co. As our creator programs grow rapidly, I need a driven, ambitious right-hand who thrives in performance-based environments. You\'ll work directly with me to grow our creator network, hit outreach and conversion targets, and report weekly on what\'s working and what\'s not. You\'ll also own the day-to-day management of all creator communications, ensuring every inbox – across email, social DMs, and TikTok Shop – runs smoothly, professionally, and efficiently. Strong community engagement is key, but this is not a support role – it\'s a sales-focused role where outreach, conversion, and performance are the priority. I\'m looking for someone who treats outreach like a funnel, community management like a growth engine, and every inbox as an opportunity to optimise. If you\'re analytical, ambitious, and serious about a career in digital growth and creator marketing, this role will be an ideal launchpad.

Company Culture & Work Environment

At PetLab Co., we\'ve built a culture around curiosity, ownership, and performance. You\'ll be joining a collaborative, fast-paced environment where the best ideas win – regardless of title or tenure. Data drives our decisions, speed drives our execution, and innovation drives our growth. Whether you\'re remote or in our London HQ, you\'ll be empowered with the tools and autonomy you need to succeed. We believe in radical responsibility, open feedback, and a shared obsession with making things better.

• 1-2 years of experience in creator outreach, influencer marketing, community management, or digital sales roles.
• Proven track record of working toward outreach or activation KPIs and improving results through testing and iteration, analysing performance, and running structured experiments.
• Excellent written communication skills with a confident, persuasive, and empathetic tone.
• Experience managing high-volume inboxes across email, social DMs, or TikTok Shop.
• Highly organised with experience using CRMs or influencer management platforms.
• Analytical mindset with the ability to interpret outreach performance data and make informed recommendations.
• Passionate about creators, social-first content, and the rapidly evolving DTC landscape.
• Comfortable working in a fast-paced, target-driven environment where speed and results matter.
• Ambitious, self-starting, and excited to make a measurable impact in a high-growth environment.
• Exceptional written communication - clear, persuasive, and empathetic.
• Excellent organisational instincts with the ability to juggle multiple timelines, conversations, and follow-ups.

Benefits

• Private Health Care through Vitality
• Generous Annual Leave – 28 days + public and bank holidays
• Flexible Working Hours – focus on results and trust in autonomy
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – employer contribution of 5%
• Enhanced Maternity / Paternity / Adoption Leave
• Nursery Salary Sacrifice Scheme
• Generous Learning and development budget
• Puppy Therapy – partnership with Paws in Work
• Free breakfast, fruits and snacks
• Working Environment – dogs are welcome
• Life Assurance – tax-free lump sum of four times basic salary for beneficiaries
• Discount Vouchers & Gym Memberships
• Electric Vehicle Scheme
• Give Back Day – an extra day off to volunteer + £50 charity contribution
• Health Cash Benefit – bronze package

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!