Creative Strategist (Performance Marketing)

Location: Hybrid – 3 days a week in central London office (Near Tower Hill)

About the Role

PetLab Co. is a world leader in the DTC pet supplement market with a 9‑figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist is the bridge between the Media Buying team and the Creative team. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling. This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high‑performing ad creatives that scale customer acquisition and revenue.

Who Will You Report Into?

Hi, I’m Jesper Mansson, Director of Creative Strategy, and we’re seeking a senior‑level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales. You’ll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers. If you live and breathe performance creative and want to help shape the future of a 9‑figure DTC business, let’s talk.

What You'll be Responsible For:

• Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) identifying what’s working and why. This will include:

• Analyzing performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS
• Identifying winning creative patterns
• Conducting creative audits to identify which customer pain points resonate most with audiences
• Translating performance data into clear creative insights and opportunities

• Concept development creating the “big idea” for campaigns and ad series
• Direct‑response scriptwriting using proven frameworks
• Writing high‑impact hooks, body copy, and calls‑to‑action designed to drive conversions
• Storyboarding content to ensure something visually engaging happens every 2–3 seconds
• Developing creative angles aligned with DTC customer journeys and content funnels

• Briefing UGC creators and influencers
• Providing detailed production briefs
• Reviewing and providing feedback on drafts from editors and creators
• Ensuring text overlays, pacing, and visual storytelling align with performance best practices
• Maintaining a library of high‑performing assets and reusable footage

• Designing structured A/B tests
• Iterating on winning ads by refining hooks, pacing, messaging, or visuals
• Identifying drop‑off points in videos and optimizing content accordingly
• Conducting competitor and market research
• Ensuring PetLab’s ads remain native to each platform

What Your Day-to-Day Will Look Like:

• 50% Creative ideation and content strategy development
• 25% Campaign briefing, scripting, and production QA
• 25% Performance analysis and data‑driven iteration

We’re looking for someone who combines creative instincts with analytical rigor. You likely have:

• 3+ years of experience in creative strategy or performance creative roles
• Experience working in high‑growth, paid social‑led DTC brands
• Deep expertise in Meta and TikTok advertising ecosystems
• Strong analytical skills and the ability to interpret performance data
• A portfolio of direct‑response ad concepts, scripts, or campaigns that delivered measurable results
• A proven track record of driving revenue growth through paid creative
• Experience briefing or directing creators, influencers, or UGC production
• Strong understanding of performance marketing metrics
• Excellent communication skills

Private Health Care through Vitality

Generous Annual Leave - 28 days + public and bank holidays

Help@Hand – Employee Assistance Programme

Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions.

Enhanced Maternity / Paternity / Adoption Leave

Nursery Salary Sacrifice Scheme

Generous Learning and development budget

Puppy Therapy – working in partnership with Paws in Work

Free breakfast, fruits and snacks

Working Environment – dogs are welcome!

Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax‑free lump sum equivalent of four times your basic salary.

Discount Vouchers & Gym Memberships

Electric Vehicle Scheme

Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.

Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related.

Diversity & Inclusion Statement

PetLabCo. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds.