At a Glance
- Tasks: Drive new business, manage key accounts, and achieve sales targets in a dynamic environment.
- Company: Join Petit Forestier Group, a family-owned leader in cold chain solutions for over 117 years.
- Benefits: Competitive salary, career growth opportunities, and a chance to make a real impact.
- Other info: Work independently while collaborating with a supportive team across the region.
- Why this job: Be part of a mission that improves lives through innovative fleet management solutions.
- Qualifications: Experience in contract hire or fleet management and strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
- Job Title
- Regional Sales Manager
- Reporting To
- Sales & Marketing Director
- Summary
- Summary of the role's main purpose
Key Responsibilities
- Drive new contract hire business, secure contract renewals from specific end users, and identify opportunities for supplementary contracts to increase PFUK’s share of wallet.
- New
- Business
Development: Identify and pursue new contract hire opportunities with prospective clients in the region; build and maintain a regional pipeline of prospects through networking, referrals, industry events, and targeted outreach; develop tailored proposals highlighting the benefits of PFUK’s temperature‑controlled LCV and HGV solutions.
- Strategic
- Account
Management: Own a portfolio of key accounts within the region, ensuring high levels of client satisfaction, retention, and contract renewals; identify opportunities for supplementary contracts (additional vehicles, services, or upgrades) to maximize PFUK’s share of wallet; act as the primary point of contact for strategic clients, providing expert advice on fleet solutions, compliance, and operational efficiency.
- Sales and
- Revenue
Growth: Achieve regional sales targets, KPIs, and revenue goals; collaborate with internal teams (operations, finance, maintenance) to ensure seamless delivery of services and contractual obligations; monitor market trends and competitor activity to inform sales strategy.
- Collaboration & Teamwork: Work closely with National Account Managers, operations, and marketing teams to support client delivery and promotional initiatives; share market insights, best practices, and account strategies with peers across the business.
- Reporting & Administration: Maintain accurate records of client interactions, contract status, and sales activity within the CRM system; provide regular performance updates, pipeline reports, and strategic recommendations to senior management.
Skills and Competencies
- Strong commercial acumen with a proven track record in contract hire, fleet management, or B2B sales.
- Excellent relationship‑building, negotiation, and communication skills.
- Ability to identify growth opportunities and expand share of wallet within existing accounts.
- Highly organized, target‑driven, and capable of working independently across a defined region.
Qualifications
- Experience in LCV and HGV contract hire, vehicle fleet management, or transport/logistics sector.
- Full UK driving licence required.
- Demonstrated success in achieving sales targets and managing strategic client relationships.
Petit Forestier Group, a family‑owned company for more than 117 years, brings together 5,900 talents across more than 23 countries around a shared mission: “Improving life through cold chain expertise”.
By preserving food, medical products, and other sensitive goods that are essential to our lives, we offer everyone a meaningful career.
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Regional Sales Manager in Birmingham employer: Petit Forestier UK
At Petit Forestier Group, we pride ourselves on being an exceptional employer that values our employees' growth and well-being. Our collaborative work culture fosters innovation and teamwork, while our commitment to employee development ensures that you have ample opportunities to advance your career in the dynamic field of contract hire and fleet management. Located in a vibrant region, we offer a meaningful career where you can make a real impact by contributing to our mission of improving life through cold chain expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager in Birmingham
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Manager at Petit Forestier UK, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Petit Forestier UK. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Manager in Birmingham
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Petit Forestier UK:When writing your cover letter, make sure to tailor your message specifically for Petit Forestier UK. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Petit Forestier UK
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Petit Forestier UK that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Petit Forestier UK that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Petit Forestier UK’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
