At a Glance
- Tasks: Drive new business, manage key accounts, and achieve sales targets in a dynamic environment.
- Company: Join Petit Forestier Group, a family-owned leader in cold chain solutions for over 117 years.
- Benefits: Competitive salary, career growth opportunities, and a chance to make a real impact.
- Other info: Work independently while collaborating with a supportive team across the region.
- Why this job: Be part of a mission that improves lives through innovative fleet management solutions.
- Qualifications: Experience in contract hire or fleet management and strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
- Job Title
- Regional Sales Manager
- Reporting To
- Sales & Marketing Director
- Summary
- Summary of the role's main purpose
Key Responsibilities
- Drive new contract hire business, secure contract renewals from specific end users, and identify opportunities for supplementary contracts to increase PFUK’s share of wallet.
- New
- Business
Development: Identify and pursue new contract hire opportunities with prospective clients in the region; build and maintain a regional pipeline of prospects through networking, referrals, industry events, and targeted outreach; develop tailored proposals highlighting the benefits of PFUK’s temperature‑controlled LCV and HGV solutions.
- Strategic
- Account
Management: Own a portfolio of key accounts within the region, ensuring high levels of client satisfaction, retention, and contract renewals; identify opportunities for supplementary contracts (additional vehicles, services, or upgrades) to maximize PFUK’s share of wallet; act as the primary point of contact for strategic clients, providing expert advice on fleet solutions, compliance, and operational efficiency.
- Sales and
- Revenue
Growth: Achieve regional sales targets, KPIs, and revenue goals; collaborate with internal teams (operations, finance, maintenance) to ensure seamless delivery of services and contractual obligations; monitor market trends and competitor activity to inform sales strategy.
- Collaboration & Teamwork: Work closely with National Account Managers, operations, and marketing teams to support client delivery and promotional initiatives; share market insights, best practices, and account strategies with peers across the business.
- Reporting & Administration: Maintain accurate records of client interactions, contract status, and sales activity within the CRM system; provide regular performance updates, pipeline reports, and strategic recommendations to senior management.
Skills and Competencies
- Strong commercial acumen with a proven track record in contract hire, fleet management, or B2B sales.
- Excellent relationship‑building, negotiation, and communication skills.
- Ability to identify growth opportunities and expand share of wallet within existing accounts.
- Highly organized, target‑driven, and capable of working independently across a defined region.
Qualifications
- Experience in LCV and HGV contract hire, vehicle fleet management, or transport/logistics sector.
- Full UK driving licence required.
- Demonstrated success in achieving sales targets and managing strategic client relationships.
Petit Forestier Group, a family‑owned company for more than 117 years, brings together 5,900 talents across more than 23 countries around a shared mission: “Improving life through cold chain expertise”.
By preserving food, medical products, and other sensitive goods that are essential to our lives, we offer everyone a meaningful career.
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Regional Sales Manager in Birmingham employer: Petit Forestier UK
At Petit Forestier Group, we pride ourselves on being an exceptional employer that values our employees' growth and well-being. Our collaborative work culture fosters innovation and teamwork, while our commitment to employee development ensures that you have ample opportunities to advance your career in the dynamic field of contract hire and fleet management. Located in a vibrant region, we offer a meaningful career where you can make a real impact by contributing to our mission of improving life through cold chain expertise.
