At a Glance
- Tasks: Create and manage engaging marketing campaigns across various channels.
- Company: Join Peters, a leading supplier of books and library furniture.
- Benefits: Competitive salary, flexible working options, and a creative work environment.
- Other info: Opportunity for growth in a dynamic team focused on education.
- Why this job: Combine your love for marketing and books to make a real impact.
- Qualifications: Minimum one year in marketing; degree or proven success required.
The predicted salary is between 30000 - 40000 £ per year.
Are you a marketing professional with a passion for books and reading for pleasure? An exciting opportunity has arisen for a new Marketing Executive to join the team at Peters, a leading specialist supplier of books and library furniture to schools and libraries across the UK and internationally.
If you have a flair for writing engaging, customer-focused copy, and would like to support with creating and managing compelling marketing campaigns both online and offline, we’d love to hear from you.
The successful applicant will play a key role in our marketing to schools and educational settings, supporting across all channels including direct mail, web, email marketing, social media, SEO and PPC.
Applicants should have a minimum of one year’s experience in a marketing role and should be a qualified marketer to degree level and/or with a proven record of achievement.
Key responsibilities:- To support in the creation and execution of compelling marketing campaigns across all channels online and offline, including direct mail, web, email marketing, social media (Instagram, Facebook, LinkedIn), SEO and PPC.
- To produce engaging content and copy for our website, blog, email campaigns and social media, to attract and convert our target audience.
- To ensure Peters’ marketing across all channels is on brand and has strong visual appeal, and to create graphics as required.
- To update Peters’ website content using our CMS, ensuring it is up-to-date, regularly refreshed and optimised for SEO/GEO.
- To monitor campaign responses and provide analysis to help measure the effectiveness of all marketing campaigns and inform future activity.
- Have a minimum of one year’s experience in a marketing role, and should either be a qualified marketer to degree level or with a proven record of achievement.
- Be results driven and have strong attention to detail.
- Be an excellent, customer-focused copywriter and content creator.
- Have knowledge and experience of social media, email marketing and SEO.
- Be comfortable liaising, and negotiating, with publishers, suppliers, partners and customers.
- Be well organised with good time-management skills and ability to juggle multiple priorities.
- Enjoy working as part of a team.
- Experience of or an interest in the publishing and education sectors are desirable, but not essential.
- Reports to: Marketing Manager
- Working hours: Full-time 37.5 hours per week, but flexibility required to accommodate the needs of the business.
- Contract type: Permanent, full-time.
- Location: Based at our central Birmingham office (120 Bromsgrove Street, Birmingham, B5 6RJ) 4 days per week with the opportunity to work from home 1 day per week. (Six-month probation period to be completed full-time on-site in Birmingham office.)
- Salary - £27.5K per annum.
Marketing Executive in Birmingham employer: Peters
Peters is an exceptional employer for marketing professionals, offering a vibrant work culture that celebrates creativity and collaboration. Located in the heart of Birmingham, our team enjoys a flexible working environment with opportunities for professional growth and development, all while contributing to the enriching world of books and education. Join us to make a meaningful impact through engaging marketing campaigns that resonate with schools and libraries across the UK and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Peters and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Peters are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Peters on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Peters. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Peters. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Peters:Show us that you’ve done your homework! In your application, briefly mention what you admire about Peters’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Peters
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Peters will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Peters, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
