How Will You Make an Impact
The Website Merchandiser will work directly with the E-Commerce team to provide a luxury shopping experience on gfore.co.uk and petermillar.co.uk by optimizing category visual display, product display and product availability. They will be responsible for updating products and categories on the website, understanding website sales and inventory, and ensuring products and categories are set up for marketing initiatives. The successful candidate will be analytical, proactive, highly organized and detail-oriented with a desire to drive sales, sell-through and KPIs through product placement, display, and insights to support business growth and customer experience.
How Will You Experience Success With Us
- Lead on-site merchandising for a luxury apparel brand to ensure optimal customer experience while maintaining brand integrity
- Work with the internal E-commerce, Inventory Planning, Marketing, Production, Creative, and Customer Care teams as well as website platform engineers to ensure all products are presented properly and accurately on the website
- Analyse weekly and monthly product, category, and collection sales and sell-through performance to identify opportunities and risks
- Provide insight and recommendations through data analysis to proactively enhance our website and customer experience
- Lead monthly product uploads
- Execute enrichment data in PIM system
- Analyse products, collections and content post launch to understand what improvements can be made to increase conversion
- Be the point person responsible for hitting E-Commerce & Marketing deadlines regarding inventory and merchandising for digital and campaigns
- Manage website inventory to move inventory, monitor sell-through, and ensure inventory availability on the site daily
- Act as point person for creating and maintaining promotional coupons
- Maintain product accuracy and details by updating imagery, copy, pricing or other changes as necessary throughout the product lifecycle
- Work with the creative team to ensure all products and pages have the appropriate imagery and copy
- Update product placement, categories, and images to align with marketing strategy, catalog plans and sales data as needed
- QA all product and/or category updates and new products to ensure proper presentation
- Provide recommendations for site improvements and enhancements to improve customer experience
- Work with SEO team to implement changes on the website to enhance search engine performance
- Run A/B tests to determine new changes that will increase KPIs
