Salary: up to £45,000 DOE
Location: Keynsham, Bristol (hybrid - working on site a minimum of 3 days per week)
As one of the UK’s biggest and most trusted suppliers of affordable veterinary medicines and pet products, our aim is simple – to provide the very best for the nation’s pets just as we do for our own. Not only are we one of the largest retailers of pet medications: we’re also part of IVC Evidensia, the UK and Europe’s largest veterinary group.
At Pet Drugs Online we’re striving to give our customers a fantastic experience and we recognise that our ability to do that rests with our greatest asset – our people. We feel personally invested in the continued success of the business and we aim to create a working environment that encourages you to feel the same way.
About the role:
The Organic Search Manager at Pet Drugs Online will be responsible for developing and executing the organic search strategy to drive organic traffic, improve search engine rankings, and enhance the online visibility of the brand. This role will deliver measurable impact and support revenue growth across our categories.
You will own the relationship with our SEO/PR agencies and lead a small team of two, while also being hands‑on and supporting with audits and implementation.
You will have the strongest background in technical SEO, but also good knowledge of on‑page, content and offsite best practices.
SEO has shifted beyond just keywords and rankings. It’s about showing up wherever your customers are online. Search is evolving fast, and this role needs to lead the business to this new era of discovery for our brand and products.
Main responsibilities:
- Develop the SEO/AEO strategy and roadmap, ensuring alignment with business goals and category sales targets
- Oversee the businesses implementation of SEO and make recommendations to ensure best practices
- Work with our SEO agency to carry out deep‑dive technical audits and investigation
- Manage your team and support their development and growth
- Optimise crawlability, internal linking structure, and indexation strategy
- Own structured data markup, canonical tags, and on‑site technical hygiene
- With the Ecommerce team to monitor and improve performance across Core Web Vitals and mobile UX
- Use our SEO tools and dashboards to analyse performance, troubleshoot issues and identify opportunities for continuous improvement
- Oversee the strategy to optimise for both prompts and keywords, ensuring content is structured to be surfaced in AI powered search engines
- Work with our digital PR agency and Editorial Executive to leverage opportunities to build offsite brand visibility and authority
- Collaborate with the Ecommerce team to embed SEO into the development roadmap
- Coordinate with the social team to provide guidance on social search discovery
- Stay at the forefront of consumer search behaviour, algorithm updates, emerging trends, and evolving best practices
- Report on performance and competitor visibility, while clearly communicating complex SEO information to senior stakeholders
- Own the relationship with our partner agencies and ensure maximum value add.
What are we looking for?
- Proven experience in a senior SEO role within an ecommerce environment
- Technical SEO & CMS platforms background
- Analytical, methodological and commercial mindset
- Proficiency with GA4, GSC & SEO tools
- Confident reporting to stakeholders at all levels
- Strong attention to detail
- Strategic problem‑solver
What We Offer:
True to our values, we care about our employees and genuinely want our teams to have the best experience at work possible. You will work with our friendly teams in a dog‑friendly office environment and have access to the following benefits:
- 5 weeks holiday (increasing with service) plus bank holidays
- Your birthday as a paid day off each year
- Discounts across most of our products together with discounted veterinary fees within IVCE practices - up to 50% discount!
- Bring your dog to work
- Company pension - Employee 5% / Employer 3%
- EAP and supportive wellbeing programmes
- Family friendly policies
- Access to our rewards platform where you can enjoy discounts with a wide variety of retailers
- Cycle to Work Scheme
- Engagement activities
As a BAME and LGBTQ+ inclusive employer, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident employer, we are keen to hear from candidates with disabilities and long‑term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
Strictly no agencies at this time.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Veterinary Services
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