Marketing Manager in Batley

Working Pattern: Full-time, Hybrid

Reporting to: General Manager

Direct Reports: 3

Business: Pet Brands Ltd – part of Paramount Retail Group

About the Role

We are looking for a commercially minded, creative and strategically capable Marketing Manager to lead the marketing function for Pet Brands Ltd, part of Paramount Retail Group.

Pet Brands is a multi‑brand pet products business specialising in the development, licensing, marketing and distribution of accessories, toys and lifestyle products for pets, wild birds and horses, across UK and international markets.

Working closely with the General Manager, the Marketing Manager will take ownership of the marketing strategy and its execution across a diverse portfolio of owned and licensed brands, supporting ambitious growth plans through brand development, product innovation, retail partnerships and integrated marketing campaigns.

This is a hands‑on leadership role, combining strategic planning with day‑to‑day delivery. The successful candidate will manage a team of three and work cross‑functionally with commercial, sales and product development teams.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and deliver the annual marketing strategy, aligned with commercial objectives, brand positioning and growth opportunities.
• Take ownership of marketing planning, campaign calendars and performance reporting.
• Lead brand positioning, identity and development across the owned and licensed brand portfolio.
• Ensure consistent brand execution across all customer touchpoints, including packaging, digital, retail, trade and consumer communications.
• Identify opportunities to strengthen brand awareness, customer engagement, market penetration and commercial performance.
• Monitor competitor activity, consumer trends and market developments to inform strategic decision‑making.
• Work closely with licensing partners to develop and execute commercially compelling marketing strategies for licensed product ranges.
• Support new product development from initial concept and consumer insight through to launch and retail activation.
• Collaborate with design, product development and commercial teams on range architecture, packaging, product positioning and go‑to‑market plans.
• Identify emerging consumer trends, category opportunities and potential brand or licensing partnerships.
• Manage brand approvals, licensing requirements and associated marketing deliverables.
• Support the development of seasonal collections, gifting propositions and commercially relevant product innovation.

Retail, Trade & Commercial Marketing

• Develop trade marketing programmes that support customer acquisition, retail listings and sales growth.
• Work closely with sales and key account teams to deliver tailored marketing support for major retail partners, independent retailers and specialist pet channels.
• Oversee the creation of trade presentations, product catalogues, point‑of‑sale materials, retailer assets and promotional campaigns.
• Lead marketing activity for key trade exhibitions, customer events and industry initiatives.
• Develop compelling commercial propositions and brand stories to support new business opportunities.
• Support international market development and distributor marketing requirements where appropriate.

Digital Marketing & Communications

• Lead the digital marketing strategy across relevant brand websites, social media, email marketing and other digital channels.
• Oversee content planning, campaign execution and digital asset development.
• Manage paid and organic marketing activity, working with external agencies and specialist partners as required.
• Develop influencer, PR, partnership and brand collaboration opportunities.
• Ensure digital marketing activity is measurable, commercially focused and aligned with wider brand objectives.
• Oversee the creation of engaging consumer‑facing content, photography, video and campaign materials.

Creative Direction & Campaign Delivery

• Provide creative leadership across brand campaigns, packaging, product launches and marketing communications.
• Develop clear creative briefs for internal designers, agencies, photographers and external suppliers.
• Ensure marketing outputs are commercially effective, on‑brand and delivered to a high standard.
• Manage integrated campaign delivery from concept and planning through to execution and evaluation.
• Balance creativity and innovation with practical commercial requirements, budgets and deadlines.

Leadership & Team Management

• Lead, manage and develop a marketing team of three, providing clear direction, priorities and performance expectations.
• Oversee team workload, resource planning and project delivery.
• Foster a collaborative, accountable and creative working environment.
• Support individual development through coaching, regular feedback and performance management.
• Work closely with senior management and cross‑functional colleagues to ensure marketing priorities are aligned with wider business needs.
• Manage relationships with external agencies, freelancers and specialist suppliers.

Budgeting, Reporting & Performance

• Own and manage the marketing budget, ensuring effective allocation of resources and demonstrable return on investment.
• Establish clear marketing KPIs and regularly report on campaign effectiveness, brand performance and project delivery.
• Use commercial data, customer insight and market intelligence to inform marketing investment and future planning.
• Identify opportunities to improve marketing efficiency, processes and ways of working.

About You

We are looking for an experienced marketing professional who can combine strategic thinking, commercial awareness and creative execution.

You will be comfortable taking ownership of a varied marketing function, managing competing priorities and working across multiple brands, product categories and sales channels.

Essential Experience & Skills

• Significant experience in a marketing management or brand marketing role, ideally within consumer goods, pet products, lifestyle or retail.
• Proven experience developing and delivering integrated marketing strategies.
• Experience managing and developing a marketing team.
• Strong understanding of brand management, product marketing and go‑to‑market planning.
• Experience working closely with commercial, sales, product development and creative teams.
• Strong digital marketing knowledge, including social media, content, paid media and performance measurement.
• Experience managing marketing budgets, external agencies and multiple concurrent projects.
• Excellent communication, stakeholder management and organisational skills.
• A commercially focused approach with the ability to translate marketing activity into tangible business outcomes.
• Ability to balance high‑level strategic thinking with practical, hands‑on delivery.
• Experience within the pet care, pet accessories or wider consumer products sector.
• Experience managing licensed brands or working with brand licensing partners.
• Knowledge of UK grocery, specialist retail, garden centre and independent retail channels.
• Experience supporting new product development, packaging and range launches.
• Experience working with international distributors or export markets.
• Experience organising trade shows, exhibitions and retailer marketing programmes.

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