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- Tasks: Drive online sales growth and execute targeted digital marketing campaigns.
- Company: Established education-focused organisation with a dynamic team.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Why this job: Make a real impact on ecommerce performance in both UK and US markets.
- Qualifications: 3+ years in digital marketing with proven success in online sales.
- Other info: Collaborative environment with a focus on creativity and data-driven decisions.
The predicted salary is between 30000 - 40000 £ per year.
An established education-focused organisation is looking to appoint a commercially driven B2C Growth Marketing Executive to accelerate online sales via its direct-to-consumer website. This is a newly created role, designed to support the scale-up of B2C ecommerce performance across both UK and US markets. The successful candidate will play a key role in improving conversion rates, executing targeted digital campaigns, and delivering measurable revenue growth. This position suits a performance-led marketer who is confident using digital channels, managing paid media budgets, and optimising campaigns to achieve strong ROI. Success in this role will be measured primarily against sales performance and conversion metrics.
Key Responsibilities
- Own and drive growth of online sales, with accountability for revenue, conversion rates, and core ecommerce KPIs.
- Analyse ecommerce and website performance to understand customer behaviour, checkout journeys, and lifecycle trends, identifying opportunities for optimisation.
- Track, evaluate, and report on campaign and sales performance, translating insights into clear recommendations.
- Plan and deliver ecommerce-led marketing campaigns, including promotions, launches, and seasonal activity.
- Adapt and repurpose existing content (blogs, graphics, video) into effective B2C-focused marketing assets.
- Manage email marketing activity, including campaigns, workflows, landing pages, and on-site updates to support offers and promotions.
- Create, launch, and optimise paid campaigns across Google and social platforms, ensuring spend is controlled and performance-focused.
- Tailor messaging, tone, and creative for different audiences, with particular attention to UK and US market nuances.
- Collaborate closely with internal teams to ensure customer needs are reflected clearly in messaging and campaign execution.
- Maintain consistency across all customer touchpoints and digital channels.
Experience & Background
- Minimum of 3 years’ experience in a digital marketing or ecommerce-focused role, with proven impact on online sales or conversion performance.
- Hands-on experience planning and delivering end-to-end digital marketing campaigns.
- Strong understanding of ecommerce metrics and customer journey optimisation.
- Confident using analytics platforms, CRM/email tools, and content management systems.
- Experience creating or adapting content for consumer or parent-focused audiences.
- Proven ability to create, manage, and optimise paid advertising across Google Ads and social media platforms.
- Experience managing marketing or paid media budgets and reporting on ROI.
Skills & Attributes
- Commercially minded with a strong sense of ownership and accountability.
- Data-literate, able to interpret performance metrics and turn insights into action.
- Creative and resourceful, with the ability to repurpose existing assets effectively.
- Highly organised and comfortable managing multiple campaigns simultaneously.
- Confident tailoring messaging and creative formats for different markets and audiences.
- Comfortable making data-led decisions using web and ecommerce analytics tools.
Tools & Platforms
- Paid and organic social platforms, including Meta and X/Twitter
- Google Ads and social ad managers
- Email marketing and CRM platforms (e.g. HubSpot, Mailchimp or similar)
- Marketing automation and workflow tools
- Web and ecommerce analytics platforms (e.g. Google Analytics, Matomo or similar)
- CMS platforms such as WordPress for landing pages and website updates
Marketing Executive in Kilmarnock employer: Pertemps
Contact Detail:
Pertemps Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Kilmarnock
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work and campaigns. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your achievements in digital marketing. Be ready to discuss how you've driven online sales and improved conversion rates.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us grow. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Executive in Kilmarnock
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of B2C Growth Marketing Executive. Highlight your experience in digital marketing and ecommerce, especially any achievements related to online sales and conversion rates.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for education and how your skills align with our goals at StudySmarter. Be specific about how you can drive growth and improve performance in our B2C ecommerce space.
Showcase Your Data Skills: Since this role is all about performance metrics, don’t shy away from sharing examples of how you've used data to optimise campaigns. We love candidates who can turn insights into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Pertemps
✨Know Your Numbers
Make sure you brush up on key ecommerce metrics and conversion rates. Be ready to discuss how you've impacted these in your previous roles. Showing that you understand the numbers behind marketing will impress the interviewers.
✨Showcase Your Campaigns
Prepare to talk about specific digital marketing campaigns you've executed. Highlight your role, the strategies you used, and the results achieved. This will demonstrate your hands-on experience and ability to drive growth.
✨Tailor Your Approach
Since this role involves both UK and US markets, be prepared to discuss how you would adapt messaging for different audiences. Bring examples of how you've successfully tailored content or campaigns in the past.
✨Be Data-Driven
Familiarise yourself with analytics tools like Google Analytics and be ready to explain how you've used data to inform your marketing decisions. Showing that you're comfortable making data-led choices will resonate well with the hiring team.
