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For Companies At a Glance
- Tasks: Drive sales and build long-term customer relationships in the West Midlands.
- Company: Join a successful, owner-managed organisation in the industrial equipment sector.
- Benefits: Enjoy uncapped earnings, autonomy, and flexible remote working.
- Why this job: Make an impact with high-quality products and solutions while advancing your career.
- Qualifications: Proven B2B sales experience in the construction sector and strong commercial awareness.
- Other info: Supportive leadership and opportunities for long-term career development.
The predicted salary is between 36000 - 60000 £ per year.
Elite Consultancy Network is proud to be recruiting on behalf of a highly successful, owner-managed organisation within the industrial equipment sector. Due to continued growth, we are seeking an ambitious Area Sales Manager to drive sales and build long-term customer relationships across the West Midlands. This is a customer-facing, consultative B2B sales role, ideally suited to a commercially driven individual with proven experience in industrial equipment, material handling, access equipment, or power generation. You will enjoy autonomy, high-quality products, and the chance to significantly increase your earnings in a supportive, growth-focused environment.
The Role
As Area Sales Manager, your primary focus will be to promote and sell a premium industrial product portfolio, with particular emphasis on:
- Telescopic Lift Trucks (TLT / Teletrucks)
- Access Equipment
- Generators
You will work closely with customers across a wide range of industrial sectors, including:
- Logistics
- Warehousing
- Manufacturing
- Distribution
- Recycling
By developing a deep understanding of customer operations and applications, you will deliver tailored material handling and power solutions, managing the full sales cycle from initial engagement through to delivery and aftersales support.
Key Responsibilities
- Build, develop, and maintain strong, long-term customer relationships
- Gain in-depth knowledge of customer operations, applications, and technical requirements
- Identify customer needs and deliver consultative, solution-led sales
- Prepare and present accurate machinery quotations using internal sales systems
- Conduct full appraisals of used equipment
- Complete accurate machine specifications and order documentation
- Conduct on-site machine demonstrations and assist with installations
- Monitor customer accounts and support payment collection
- Maintain CRM records to support forecasting, planning, and reporting
- Achieve and exceed sales, profitability, and customer service targets
- Communicate effectively with internal teams and key stakeholders
- Ensure all administration and reporting is completed accurately and on time
- Work safely in line with company health & safety standards and policies
Skills & Experience
Essential:
- Proven track record in B2B sales within the construction sector.
- Strong commercial awareness with the ability to solve customer challenges
- Experience in consultative, solution-led selling
- Confident in needs analysis, negotiation, and closing sales
- Ability to plan, manage, and forecast sales activity effectively
- Full UK driving licence with a good driving record
Personal Attributes
- Results-driven with a strong “can-do” attitude
- Professional, reliable, and well-organised
- Customer-focused and quality-driven
- Able to work independently and manage multiple priorities
- Strong communication skills at all levels
- Team-oriented, adaptable, and positive under pressure
Why Join?
- Uncapped earning potential
- Autonomy and flexible, remote working
- High-quality products and solutions
- Long-term career development and progression
- Supportive, forward-thinking leadership
If you are a motivated sales professional with a passion for industrial solutions and a drive to exceed targets, this is your chance to take the next step in your career as Area Sales Manager in the West Midlands.
Area Sales Manager employer: Pertemps
Contact Detail:
Pertemps Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the industrial equipment sector. Building relationships can lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your expertise! Prepare a portfolio showcasing your past sales successes and how you've solved customer challenges. This will help you stand out during interviews and discussions.
✨Tip Number 3
Practice your pitch! Be ready to discuss how you would approach potential clients and what strategies you'd use to drive sales. Confidence in your consultative selling skills is key.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure your application reflects your passion for the role and the industry.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in B2B sales, especially within the industrial equipment sector, and showcase any relevant achievements that demonstrate your consultative selling skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our needs. Be specific about your experience with material handling or power generation to grab our attention.
Showcase Your Customer Focus: In both your CV and cover letter, emphasise your ability to build long-term customer relationships. Share examples of how you've identified customer needs and delivered tailored solutions in previous roles – we love a good success story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Pertemps
✨Know Your Products Inside Out
Before the interview, make sure you have a solid understanding of the industrial equipment you'll be selling, especially telescopic lift trucks, access equipment, and generators. Familiarise yourself with their features, benefits, and how they solve customer challenges. This knowledge will help you demonstrate your consultative selling skills.
✨Research the Company and Its Customers
Dive deep into the company’s background and its customer base in the West Midlands. Understand the sectors they operate in, such as logistics and manufacturing. This will allow you to tailor your responses and show that you're genuinely interested in how you can contribute to their success.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and sales strategies. Prepare examples from your past experiences where you've successfully identified customer needs and delivered tailored solutions. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Showcase Your Relationship-Building Skills
As an Area Sales Manager, building long-term customer relationships is key. Be ready to discuss how you've developed strong connections with clients in previous roles. Highlight your communication skills and your ability to work collaboratively with internal teams to meet customer needs.
