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- Tasks: Drive online sales growth and execute targeted digital marketing campaigns.
- Company: Established education-focused organisation with a dynamic team.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Why this job: Make a real impact on ecommerce performance in both UK and US markets.
- Qualifications: 3+ years in digital marketing or ecommerce, with proven sales impact.
- Other info: Collaborative environment with a focus on creativity and data-driven decisions.
The predicted salary is between 30000 - 40000 £ per year.
An established education-focused organisation is looking to appoint a commercially driven B2C Growth Marketing Executive to accelerate online sales via its direct-to-consumer website. This is a newly created role, designed to support the scale-up of B2C ecommerce performance across both UK and US markets.
The successful candidate will play a key role in improving conversion rates, executing targeted digital campaigns, and delivering measurable revenue growth. This position suits a performance-led marketer who is confident using digital channels, managing paid media budgets, and optimising campaigns to achieve strong ROI. Success in this role will be measured primarily against sales performance and conversion metrics.
Key Responsibilities- Own and drive growth of online sales, with accountability for revenue, conversion rates, and core ecommerce KPIs.
- Analyse ecommerce and website performance to understand customer behaviour, checkout journeys, and lifecycle trends, identifying opportunities for optimisation.
- Track, evaluate, and report on campaign and sales performance, translating insights into clear recommendations.
- Plan and deliver ecommerce-led marketing campaigns, including promotions, launches, and seasonal activity.
- Adapt and repurpose existing content (blogs, graphics, video) into effective B2C-focused marketing assets.
- Manage email marketing activity, including campaigns, workflows, landing pages, and on-site updates to support offers and promotions.
- Create, launch, and optimise paid campaigns across Google and social platforms, ensuring spend is controlled and performance-focused.
- Tailor messaging, tone, and creative for different audiences, with particular attention to UK and US market nuances.
- Collaborate closely with internal teams to ensure customer needs are reflected clearly in messaging and campaign execution.
- Maintain consistency across all customer touchpoints and digital channels.
- Minimum of 3 years’ experience in a digital marketing or ecommerce-focused role, with proven impact on online sales or conversion performance.
- Hands-on experience planning and delivering end-to-end digital marketing campaigns.
- Strong understanding of ecommerce metrics and customer journey optimisation.
- Confident using analytics platforms, CRM/email tools, and content management systems.
- Experience creating or adapting content for consumer or parent-focused audiences.
- Proven ability to create, manage, and optimise paid advertising across Google Ads and social media platforms.
- Experience managing marketing or paid media budgets and reporting on ROI.
- Commercially minded with a strong sense of ownership and accountability.
- Data-literate, able to interpret performance metrics and turn insights into action.
- Creative and resourceful, with the ability to repurpose existing assets effectively.
- Highly organised and comfortable managing multiple campaigns simultaneously.
- Confident tailoring messaging and creative formats for different markets and audiences.
- Comfortable making data-led decisions using web and ecommerce analytics tools.
The role will involve regular use of:
- Paid and organic social platforms, including Meta and X/Twitter
- Google Ads and social ad managers
- Email marketing and CRM platforms (e.g. HubSpot, Mailchimp or similar)
- Marketing automation and workflow tools
- Web and ecommerce analytics platforms (e.g. Google Analytics, Matomo or similar)
- CMS platforms such as WordPress for landing pages and website updates
Marketing Executive in Kilmarnock employer: Pertemps Scotland
Contact Detail:
Pertemps Scotland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Kilmarnock
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their products, and be ready to discuss how your skills can drive their B2C growth. Practice common interview questions and have your own ready to show your interest.
✨Tip Number 3
Show off your digital marketing chops! Bring examples of past campaigns you've worked on, especially those that improved conversion rates or drove sales. Use data to back up your success stories.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and making an impact in the B2C space.
We think you need these skills to ace Marketing Executive in Kilmarnock
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of B2C Growth Marketing Executive. Highlight your experience in digital marketing and ecommerce, especially any achievements related to online sales and conversion rates. We want to see how you can drive growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of campaigns you've managed and the results you've achieved. Let us know how you can contribute to our mission at StudySmarter.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to highlight your experience with analytics platforms. Talk about how you've used data to optimise campaigns and improve performance. We love candidates who can turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Pertemps Scotland
✨Know Your Metrics
Make sure you brush up on key ecommerce metrics like conversion rates and ROI. Be ready to discuss how you've used data in past roles to drive sales and optimise campaigns. This shows you're not just a creative marketer, but also a data-driven one!
✨Showcase Your Campaigns
Prepare to talk about specific digital marketing campaigns you've executed. Highlight your role in planning, delivering, and analysing these campaigns. If possible, bring examples of your work or results to back up your claims.
✨Understand the Audience
Familiarise yourself with the nuances of both UK and US markets. Be prepared to discuss how you would tailor messaging and creative for different audiences. This will demonstrate your adaptability and understanding of consumer behaviour.
✨Be Ready to Collaborate
This role involves working closely with internal teams, so be prepared to discuss your experience in collaboration. Share examples of how you've worked with others to ensure customer needs are met in your marketing efforts.
