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- Tasks: Lead marketing and communications strategies for a UK-wide charitable organisation.
- Company: Join a friendly, professional team dedicated to making a difference.
- Benefits: Enjoy flexible working hours, 23 days holiday, and a contributory pension.
- Why this job: Make an impact in a meaningful role while achieving a great work/life balance.
- Qualifications: Significant experience in senior marketing or communications roles is essential.
- Other info: Opportunity for career growth in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
A rare opportunity has arisen for a Head of Marketing and Communications to join our team based in Frimley working Mon to Fri 9am to 5pm with some hybrid working available too. We could also accommodate a 4 day working week. Salary is dependant on experience and working hours.
We are seeking a Head of Marketing and Communications to oversee the Marketing function and another member of staff. This includes collaborating with key partners and external 3rd party organisations. We are a UK wide charitable organisation and can offer a professional and welcoming team environment from our Head Office. Reporting into the CEO, you will be responsible for planning, implementing and measuring the effectiveness of our marketing communications, public relations, media relations, and events programmes in support of the overall business plan strategy for the business.
The role could suit candidates who are currently working in a similar role and seeking a new challenge, or you could be looking to find a better work/life balance and work closer to home for a charitable status company or alternatively, you might be looking for the next step up in your career to secure your first Head of Marketing level role. Any experience within education, training, learning, charity or voluntary sectors would be of interest but is not essential.
The main duties of the role will be:
- Strategic Leadership
- Develop and implement a comprehensive marketing, communications and PR strategy aligned to organisational objectives.
- Advise and support the Chief Executive and senior team on communications, positioning, media strategy and audience engagement.
- Lead on horizon scanning for reputational risks and opportunities and guide the organisation’s approach to public affairs where relevant.
- Brand & Reputation Management
- Oversee brand development, governance and implementation to ensure consistency and impact across all materials, platforms and touchpoints.
- Safeguard the organisation’s reputation through proactive communications, effective key messaging and stakeholder engagement.
- Lead crisis communications planning, ensuring the organisation is prepared, confident and compliant in responding to issues.
- Marketing & Digital Communications
- Manage all digital activity including website content, SEO, social media, email marketing and analytics.
- Oversee the creation of high-quality marketing collateral and campaign assets to support learner recruitment, engagement and fundraising (as applicable).
- Lead data-driven marketing approaches, using insights to optimise campaigns and audience reach.
- Public Relations & Media
- Build and maintain strong stakeholder relationships to secure positive coverage and thought leadership opportunities.
- Advise the Chief Executive, as and when required, on public relations issues.
- Manage media content, including the podcast and advise on reactive communications.
- Event Leadership
- Oversee planning, production and delivery of strategic high level events, conferences, stakeholder events, launches and VIP visits.
- Ensure all events reflect the organisation’s brand, strategic priorities and high standards of execution.
- Collaboration
- Manage external suppliers, agencies and partners to ensure delivery of quality work, on time and on budget.
- Work collaboratively across departments to support programme delivery, learner engagement, and other organisational goals.
Essential Experience & Skills
- Significant experience in a senior marketing, communications or PR leadership role coupled with events experience, ideally within education, youth organisation or a related sector.
- Demonstrated success in developing and delivering integrated, product/service-led marketing and communications strategies.
- Strong digital marketing expertise, including web, social, analytics and content strategy.
- Proven experience in high-level event management and delivery of high-profile events.
- Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
- Experienced in managing brand development and safeguarding organisational reputation.
- Demonstrated ability to manage crisis communications calmly, confidently and effectively.
- Strong stakeholder management and relationship-building abilities.
Desirable
- Experienced in working in a multi-faceted, values-led organisation.
- Knowledge of the education, learning, training and/or youth organisation landscape and related policy environment.
- Experience/knowledge of safeguarding and GDPR.
In return, we can offer the opportunity to secure a Head of Marketing and Communications role with a well established, professional and friendly team orientated business who can offer a good work/life balance. Working Mon to Fri 9am to 5pm, with some hybrid options, with 23 days holiday plus bank hols, onsite free parking and contributory pension. We are flexible in terms of what type of candidate would suit our role.
Please submit your CV asap for immediate consideration.
Head of Marketing and Communications employer: Personnel Selection
Contact Detail:
Personnel Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Communications
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and communications field. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, PR successes, and any events you've managed. This visual representation of your work can really set you apart during interviews and discussions.
✨Tip Number 3
Prepare for the interview like it’s the Super Bowl! Research the organisation thoroughly, understand their mission, and think about how your experience aligns with their goals. Be ready to discuss how you can enhance their brand and stakeholder engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our organisation.
We think you need these skills to ace Head of Marketing and Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Marketing and Communications role. Highlight any relevant experience in marketing, communications, or PR, especially if it relates to education or charity sectors.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in marketing and how they can translate to our organisation's goals.
Showcase Your Digital Savvy: Since digital marketing is key for this position, make sure to mention your experience with SEO, social media, and analytics. We want to see how you can leverage these tools to enhance our brand and reach.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Personnel Selection
✨Know Your Stuff
Before the interview, dive deep into the organisation's mission and values. Understand their current marketing strategies and any recent campaigns they've launched. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Leadership Skills
As a Head of Marketing and Communications, you'll need to demonstrate strong leadership abilities. Prepare examples from your past experiences where you've successfully led a team or project. Highlight how you managed challenges and drove results, especially in a collaborative environment.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, like crisis communications or brand management. Think through potential scenarios beforehand and outline your approach. This will showcase your strategic thinking and problem-solving skills.
✨Engage with Questions
At the end of the interview, have thoughtful questions ready for them. Ask about their future marketing goals or how they measure the success of their campaigns. This shows you're not just interested in the role, but also in contributing to their long-term vision.
