Senior Copywriter (d/f/m)
Senior Copywriter (d/f/m)

Senior Copywriter (d/f/m)

Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Craft compelling narratives that connect our mission with diverse audiences.
  • Company: Join Personio, a leading HR platform transforming how organisations manage their people.
  • Benefits: Competitive salary, 28 days vacation, remote work flexibility, and pre-IPO equity.
  • Why this job: Make an impact from day one by shaping how we communicate our story.
  • Qualifications: 5+ years in copywriting, fluent in English and German, with strong storytelling skills.
  • Other info: Inclusive culture with opportunities for personal and professional growth.

The predicted salary is between 36000 - 60000 £ per year.

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one? This role requires 2 days per week in the office.

As our Copywriter, you'll own written storytelling at Personio, crafting how we talk about ourselves to the world. You'll connect strategic needs with a strong narrative, expressing why what we do matters. Your words will shape how audiences understand and engage with Personio's mission and impact.

What You'll Do

  • Brand Voice & Messaging: You define and maintain Personio's written brand voice across all touchpoints, ensuring consistency and authenticity in how we communicate our mission and values.
  • Strategic Storytelling: You translate complex product features and company initiatives into compelling narratives that resonate with diverse audiences, from customers to investors.
  • Cross-Functional Collaboration: You partner with Product, Marketing, and Design teams to craft messaging that aligns strategic business goals with customer needs and brand positioning.
  • Content Strategy: You own the written content strategy for key initiatives, identifying opportunities to tell Personio's story in ways that drive engagement and understanding.
  • Product Narratives: You create clear, compelling copy for product launches, feature releases, and user experiences that help customers understand the value we deliver.
  • Editorial Standards: You establish and uphold editorial guidelines and best practices, mentoring teammates on effective written communication.
  • Audience Engagement: You craft copy that speaks directly to our target audiences, adapting tone and messaging to different channels and use cases while maintaining brand integrity.

What You Need To Succeed

  • Experience & Language: You have 5+ years of experience in copywriting, brand writing, or content strategy, ideally in a tech, SaaS, or product-led environment, and are fluent in English and German with exceptional written communication skills.
  • Storytelling Craft: You have a proven ability to transform complex ideas into clear, compelling narratives that engage diverse audiences and drive understanding.
  • Brand Expertise: You understand how to build and maintain a consistent brand voice across multiple channels, formats, and audiences while adapting tone appropriately.
  • Strategic Thinking: You connect business objectives with creative execution, using writing as a tool to achieve measurable goals and support broader company initiatives.
  • Collaborative Mindset: You work effectively with cross-functional teams including Product, Marketing, and Design, incorporating feedback while maintaining editorial integrity and quality standards.
  • Audience Intelligence: You have a deep understanding of how different audiences consume content, and you tailor your messaging to resonate with customers, employees, investors, and other stakeholders.
  • Editorial Excellence: You have impeccable attention to detail, strong editorial judgment, and the ability to maintain high standards while working at pace in a fast-moving environment.

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race. At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 2 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you’ll have 20 Flex Days per year to work remotely from other locations.

Benefits

  • Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity.
  • Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years.
  • Make an impact on the environment and society with 1 (fully paid) Impact Day.
  • Receive generous family leave, child support, mental health support, and sabbatical opportunities.
  • We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch.

Senior Copywriter (d/f/m) employer: Personio

At Personio, we pride ourselves on being an exceptional employer that champions a diverse and inclusive culture, fostering personal and professional growth for all employees. With a flexible work environment that balances in-office collaboration with remote options, our team enjoys generous benefits including competitive compensation, ample vacation days, and unique initiatives like Impact Days to contribute positively to society. Join us in shaping the future of HR technology while being part of a supportive community that values your contributions and well-being.
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Contact Detail:

Personio Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Copywriter (d/f/m)

✨Tip Number 1

Network like a pro! Reach out to people in your industry, especially those at Personio. A friendly chat can open doors and give you insights that a job description just can't.

✨Tip Number 2

Show off your storytelling skills! Prepare a portfolio that highlights your best copywriting work. Tailor it to reflect how you can connect with Personio's mission and values.

✨Tip Number 3

Practice makes perfect! Before your interview, rehearse how you’d explain complex ideas simply. This will help you demonstrate your strategic thinking and storytelling craft.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Personio team.

We think you need these skills to ace Senior Copywriter (d/f/m)

Copywriting
Brand Writing
Content Strategy
Strategic Storytelling
Cross-Functional Collaboration
Audience Engagement
Editorial Standards
Attention to Detail
Brand Voice Development
Strategic Thinking
Collaborative Mindset
Audience Intelligence
Written Communication Skills
Ability to Transform Complex Ideas

Some tips for your application 🫡

Show Off Your Storytelling Skills: As a Senior Copywriter, your ability to craft compelling narratives is key. Make sure your application showcases your storytelling prowess—whether it's through your CV or cover letter, let us see how you can turn complex ideas into engaging content.

Keep It Consistent: We love a strong brand voice! Ensure that your written application reflects a consistent tone and style that aligns with Personio's mission and values. This will demonstrate your understanding of brand messaging and your ability to maintain it across different platforms.

Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight relevant experience in tech or SaaS environments. Show us how your background connects with our goals and how you can contribute to our narrative.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Personio!

How to prepare for a job interview at Personio

✨Know Your Brand Voice

Before the interview, dive deep into Personio's brand voice and messaging. Familiarise yourself with their tone and style across different platforms. This will help you demonstrate how you can maintain and enhance their written communication during your interview.

✨Showcase Your Storytelling Skills

Prepare examples of how you've transformed complex ideas into engaging narratives in your previous roles. Be ready to discuss specific projects where your storytelling made a significant impact, as this aligns perfectly with what Personio is looking for.

✨Collaborate Like a Pro

Highlight your experience working with cross-functional teams. Think of instances where you partnered with Product, Marketing, or Design to create compelling content. This will show that you understand the importance of collaboration in achieving strategic goals.

✨Tailor Your Content Strategy

Be prepared to discuss how you approach content strategy and audience engagement. Share your insights on how to adapt messaging for different audiences while maintaining brand integrity. This will demonstrate your strategic thinking and audience intelligence, which are key for the role.

Senior Copywriter (d/f/m)
Personio
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  • Senior Copywriter (d/f/m)

    Full-Time
    36000 - 60000 £ / year (est.)
  • P

    Personio

    50-100
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