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For Companies At a Glance
- Tasks: Drive regional growth and customer engagement through innovative marketing strategies.
- Company: Join Personetics, a leader in Cognitive Banking, transforming financial services with AI.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make an impact in the fintech space while collaborating with top financial institutions.
- Qualifications: 6-10 years in field marketing, strong communication skills, and a creative mindset.
- Other info: Dynamic role with travel opportunities across the EMEA region.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Personetics
Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real‑time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals. As industry leaders, we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
About The Position
The Regional Field Marketing Manager, EMEA will play a critical role in driving regional growth and customer engagement across Personetics’ key markets in Europe. This manager will localize and execute Personetics’ global marketing strategy within the EMEA region, developing and delivering integrated marketing programs that generate demand, strengthen the “Cognitive Banking” positioning locally, and support pipeline objectives through campaigns executed in close collaboration with Sales, Customer Success, and Partner teams.
The ideal candidate is a creative and data‑driven marketer who understands how to align field marketing with business goals, build region‑specific campaigns, and leverage customer insights to create impactful experiences that resonate with financial institutions across diverse markets.
Responsibilities
- Develop and execute an EMEA‑specific marketing plan to support sales, drive growth, and elevate Personetics’ brand and “Cognitive Banking” across key markets.
- Localize global marketing strategies to resonate with regional audiences through events, campaigns, and partnerships.
- Plan and deliver regional events, conferences, and sponsorships to build awareness and generate qualified leads.
- Manage logistics, content, and post‑event follow‑up to maximize impact.
- Strengthen relationships with key customers and identify opportunities for joint marketing, advocacy, and co‑branded initiatives that highlight customer‑led growth.
- Build strategic relationships with local associations, consultancies, and fintech ecosystems to expand Personetics’ reach and influence through joint programs and co‑marketing initiatives.
- Partner with the sales team to align marketing activities with pipeline goals, developing localized collateral and resources that support deal progression.
- Execute targeted, data‑driven regional campaigns tailored to EMEA audiences, optimizing for performance and impact.
- Work closely with Global Marketing, Sales, Product Marketing, and Business Development to ensure regional execution aligns with global strategy and objectives.
Requirements
- 6–10 years of experience in field marketing, event management, and demand generation within B2B enterprise environments (SaaS or fintech preferred).
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field; a relevant Master’s degree is a plus.
- Proven track record of driving robust pipelines through effective regional marketing initiatives.
- Strong communication and interpersonal skills, with the ability to build relationships across internal teams, partners, and customers.
- Excellent organizational and project management abilities with attention to detail and the capacity to manage multiple priorities.
- Analytical mindset with experience using marketing analytics tools to measure effectiveness and optimize performance.
- Creative, resourceful, and solutions‑oriented, with a passion for connecting global brand strategy to local execution.
- Flexibility to travel across the EMEA region as required.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Regional Field Marketing Manager, EMEA employer: Personetics
Contact Detail:
Personetics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Field Marketing Manager, EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at a networking event or an interview, bring along examples of your work. This could be case studies, presentations, or even a portfolio that highlights your marketing campaigns and successes.
✨Tip Number 3
Tailor your approach! Research the companies you’re interested in and understand their specific needs. When you reach out or apply, make sure to highlight how your experience aligns with their goals, especially in the context of EMEA markets and the Cognitive Banking space.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It shows your appreciation and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate your interest in the role and how you can contribute to their success.
We think you need these skills to ace Regional Field Marketing Manager, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Field Marketing Manager. Highlight your experience in field marketing, event management, and demand generation, especially within B2B environments like SaaS or fintech. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about Cognitive Banking and how your creative, data-driven approach can drive growth in the EMEA region. Be sure to connect your past experiences to the responsibilities outlined in the job description.
Showcase Your Achievements: Don’t just list your duties; showcase your achievements! Use metrics and examples to demonstrate how you’ve successfully executed regional marketing campaigns or events that generated leads and strengthened brand positioning. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Personetics
✨Know Your Stuff
Before the interview, dive deep into Personetics and their Cognitive Banking approach. Understand how they leverage AI and real-time data to enhance customer experiences. This knowledge will not only impress your interviewers but also help you align your answers with their core values and objectives.
✨Showcase Your Creativity
As a Regional Field Marketing Manager, creativity is key. Prepare examples of past campaigns you've executed that drove demand and engagement. Be ready to discuss how you tailored strategies for different markets, as this role requires a knack for localising global marketing efforts.
✨Data-Driven Mindset
Highlight your analytical skills by discussing specific metrics from previous marketing initiatives. Be prepared to explain how you used data to optimise campaigns and drive results. This will demonstrate your ability to make informed decisions that align with business goals.
✨Build Relationships
Emphasise your interpersonal skills and experience in building strategic relationships. Share examples of how you've collaborated with sales teams or partnered with external organisations to achieve marketing objectives. This will show that you understand the importance of teamwork in driving regional growth.
