At a Glance
- Tasks: Lead demand generation strategies and drive pipeline creation across multiple marketing channels.
- Company: Join Personetics, a leader in Cognitive Banking, transforming financial services with AI.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a collaborative team, managing global marketing programs and events.
- Why this job: Make a real impact in the fintech industry while leading innovative marketing initiatives.
- Qualifications: 10-15 years in B2B demand generation with proven leadership experience.
The predicted salary is between 80000 - 120000 £ per year.
Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals. As industry leaders, we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
We’re looking for a Director of Demand Generation to own pipeline creation end-to-end. This leader will drive an integrated, account-focused growth engine across field marketing, digital, and campaigns—bringing discipline, creativity, and accountability to how marketing contributes to revenue. This role will oversee field marketing, our web/digital agency, marketing operations, and PMO, ensuring programs are tightly aligned to sales priorities and consistently deliver measurable pipeline impact. This is a hands-on leadership role: beyond setting strategy, you’ll be expected to roll up your sleeves and actively contribute to execution alongside the team.
- Own pipeline generation targets and performance across all marketing channels.
- Lead and integrate field marketing, ABM, and digital programs into a cohesive, account-centric strategy.
- Oversee a global field marketing program spanning 30+ events annually, ensuring each program is strategically targeted, well-executed, and pipeline-generating.
- Operate as a player-coach, balancing strategic leadership with hands-on execution, diving into campaigns, messaging, and programs as needed to drive results.
- Partner closely with Sales to align on target accounts, campaign priorities, and pipeline goals.
- Drive execution of high-impact programs (events, executive forums, webinars, campaigns) that convert to pipeline.
- Oversee and optimize the website and digital experience as a core demand engine.
- Manage and elevate marketing operations (HubSpot, Salesforce, attribution, reporting, data hygiene).
- Establish clear KPIs, reporting cadence, and performance accountability across the team.
- Lead PMO to ensure strong campaign execution, timelines, and cross-functional coordination.
- Manage external agencies and vendors to deliver against growth objectives.
- Continuously test, learn, and optimize programs to improve conversion and ROI.
10–15+ years in B2B demand generation, preferably in SaaS or fintech. Proven people-management experience, with a track record of leading and developing teams. Proven track record of driving measurable pipeline and revenue impact. Experience leading integrated, multi-channel demand gen programs (field, ABM, digital). Deep experience running large-scale field marketing programs and events, ideally across global markets. Demonstrated ability to operate as a hands-on leader who can move seamlessly between strategy and execution; comfortable “getting in the weeds” to ensure outcomes. Strong partnership mindset with Sales; experience working closely with enterprise sales teams and RevOps. Deep understanding of marketing ops and tech stack (HubSpot, Salesforce, attribution, data management). Experience managing and scaling global high-performing teams and cross-functional resources. Highly analytical, with a bias toward data-driven decision making. Strong operator—able to balance strategy with hands-on execution. Experience with long, complex enterprise sales cycles (financial services a plus).
Location- London
Director of Demand Generation in London employer: Personetics
At Personetics, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a leader in Cognitive Banking, our London office provides unique opportunities for professional growth and development, allowing you to make a meaningful impact in the fintech space while working alongside top talent in the industry. With a focus on employee well-being and a commitment to excellence, we empower our team members to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Demand Generation in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Personetics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Personetics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Personetics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Personetics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Demand Generation in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Personetics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Personetics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Personetics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Personetics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Personetics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Personetics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
