IT Business Analyst (Hybrid Working)

We are an AI-led, platform-driven Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next. Our 23,900+ global team members, located in 19 countries, have been instrumental in helping the market leaders transform their industries. We were included in the Dow Jones Sustainability World Index, setting high standards in sustainability and corporate responsibility. In addition, we were cited as the fastest-growing IT services brand in the 2024 Brand Finance India 100 Report. Business Systems Analyst Go-To-Market Type- Full Time Hybrid : 2 days’ work from office We are seeking a dynamic Business Systems Analyst (BSA) to revolutionize how marketing and sales teams leverage technology to achieve their goals. As a key contributor to the Lead-to-Opportunity process, you will design innovative solutions in Salesforce Sales and Marketing Cloud to enhance lead generation, accelerate opportunity creation, and deliver data-driven insights, enabling a high-performing marketing and sales ecosystem. Additionally, you will collaborate with cross-functional teams to integrate Quote-to-Cash (QTC) processes, ensuring efficiency and scalability for global operations. Collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements. Acts as primary resource for tools within the GTM tech stack, working collaboratively across multiple functional areas from conception to implementation of business system changes. Reviews, analyzes, and evaluates user needs to customize and create solutions that support overall business strategies, including creating custom fields, workflows, and automations. Identifies business requirements and translates into detailed technical system requirements. Analyze and optimize existing Marketing-to-Lead-to-Opportunity workflows to enhance efficiency and user experience. Translate business needs into scalable Salesforce solutions aligned with industry best practices. Lead initiatives to integrate Lead-to-Opportunity workflows with Quote-to-Cash processes, ensuring seamless data flow and alignment. Use A/B testing and multivariate analysis to improve campaign performance. Recommend changes to targeting, creative, and channel strategies based on data. Configure and optimize Salesforce Marketing Cloud and Sales Cloud for lead capture, scoring, nurturing, and routing. Implement AI-driven lead scoring models to prioritize high-value prospects. Work closely with marketing, sales, and product teams to align business objectives. Translate business goals into actionable data requirements and insights. Design and develop comprehensive Salesforce solutions that address complex business challenges Manage end-to-end Salesforce configuration, customization, and integration projects Previous experience on the Salesforce platform Deep knowledge and experience in implementing Marketing Processes, Sales Processes, and Pipeline management such as Campaign Management, Lead management, account management, opportunity management, Territory Management, Quote & Forecasting, etc. Strong understanding and hands-on experience with Salesforce configuration, Flows, validation rules, etc. Fair, objective, and data-driven in decision making Experience with Salesforce managed packages Salesforce certifications (e.g., Familiarity with Tableau CRM, AI-driven marketing tools, and Agile methodologies. Strong functional knowledge of CLM (Contract Lifecycle Management), asset-based ordering, and global customer management. Competitive salary and benefits package. Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications. Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards. Annual health check-ups. Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents. Work on collaborative innovation, with diversity and work-life wellbeing at the core. Have access to global opportunities to work and learn with the industry’s best talents.