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- Tasks: Lead Salesforce Marketing Cloud activities and create impactful marketing campaigns.
- Company: Join Persimmon Homes, a top UK housebuilder with a focus on quality and customer satisfaction.
- Benefits: Enjoy competitive salary, life cover, healthcare, hybrid working, and exclusive discounts.
- Why this job: Be part of a digital transformation and make a real impact in a thriving company.
- Qualifications: Experience with Salesforce Marketing Cloud and strong analytical skills required.
- Other info: Diverse and inclusive environment with great career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Malmesbury, SN16
Looking for a career where your ambition meets real opportunity? Join Persimmon Homes as Group Salesforce Marketing Cloud Manager and step into a role where your success is celebrated, your growth supported, and your work truly matters.
Why Persimmon Homes? We’re one of the UK’s largest and most established housebuilders — FTSE 100 listed, with 29 regional offices and thousands of quality homes built every year. At Persimmon, we don’t just build homes — we build careers.
When you join us as Group Salesforce Marketing Cloud Manager, you’ll benefit from:
- Competitive salary
- 5* housebuilder - Be part of a company that consistently delivers quality homes and outstanding customer satisfaction
- Life Cover & Contributory Pension
- Health Care
- Bonus
- Hybrid Working
- Employee Benefits Platform – giving you access to high-street discounts, wellbeing support, and more
- Committed to diversity, inclusion, and empowering your development
What is the role? We’re looking for a Salesforce Marketing Cloud specialist to join our team at an exciting stage of our digital transformation. As Group Salesforce Marketing Cloud Manager, you’ll take ownership of Salesforce Marketing Cloud activities within our newly implemented Salesforce ecosystem. You’ll lead the development of automated nurture journeys, targeted campaigns and data-driven marketing across all 29 operational regions.
What you’ll do as Group Salesforce Marketing Cloud Manager:
- Designing and optimising automated nurture journeys within Salesforce Marketing Cloud.
- Creating and deploying targeted email campaigns for national and regional initiatives.
- Developing trigger-based journeys linked to website actions such as brochure downloads and appointment bookings.
- Managing data segmentation and integration between Sales Cloud and Marketing Cloud.
- Building performance dashboards and insights to improve engagement and conversions.
- Establishing best practices, governance and scalable processes for Marketing Cloud.
- Working closely and collaboratively with marketing, sales and regional teams across all 29 operational regions.
What experience do I need?
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder, data extensions and SQL).
- Strong understanding of marketing automation, segmentation and customer journeys.
- Experience designing and building automated nurture programmes and email campaigns.
- Ability to interpret and manipulate data sources, ideally with exposure to Salesforce Sales Cloud or another CRM.
- Strong analytical mindset with a focus on optimisation and performance.
- Experience in housebuilding, property, real estate or multi-region B2C businesses is desirable.
- Familiarity with AMPscript, HTML email development or personalisation logic is advantageous.
Group Salesforce Marketing Cloud Manager in Malmesbury employer: Persimmon Homes
Contact Detail:
Persimmon Homes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Salesforce Marketing Cloud Manager in Malmesbury
✨Tip Number 1
Network like a pro! Reach out to current employees at Persimmon Homes on LinkedIn. Ask them about their experiences and any tips they might have for landing the Group Salesforce Marketing Cloud Manager role. Personal connections can give you an edge!
✨Tip Number 2
Prepare for the interview by diving deep into Salesforce Marketing Cloud features. Brush up on Journey Builder and Automation Studio, and be ready to discuss how you've used these tools in past roles. Show us your expertise and passion for marketing automation!
✨Tip Number 3
Don’t just talk about your skills—show us! Bring examples of successful campaigns or projects you've worked on that demonstrate your ability to optimise customer journeys and drive engagement. Visuals can make a big impact!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows your enthusiasm for joining Persimmon Homes directly. Let’s get you started on this exciting journey!
We think you need these skills to ace Group Salesforce Marketing Cloud Manager in Malmesbury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Group Salesforce Marketing Cloud Manager role. Highlight your hands-on experience with Salesforce Marketing Cloud and any relevant projects you've worked on. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your experience aligns with our needs. Don’t forget to mention your understanding of marketing automation and customer journeys – that’s key for us!
Showcase Your Analytical Skills: Since we’re all about data-driven marketing, make sure to showcase your analytical mindset in your application. Talk about how you've used data to optimise campaigns or improve engagement in past roles. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative to connect with us directly!
How to prepare for a job interview at Persimmon Homes
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Familiarise yourself with Journey Builder, Email Studio, and Automation Studio. Be ready to discuss how you've used these tools in past roles and how they can be applied to the position at Persimmon Homes.
✨Showcase Your Campaign Success
Prepare to share specific examples of successful email campaigns or automated nurture journeys you've designed. Highlight the results you achieved, such as increased engagement or conversion rates, and be ready to explain the strategies behind them.
✨Understand the Company Culture
Research Persimmon Homes and their commitment to diversity, inclusion, and employee development. Be prepared to discuss how your values align with theirs and how you can contribute to their mission of building quality homes and careers.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company's digital transformation journey. This shows your genuine interest in the position and helps you understand how you can make a meaningful impact as Group Salesforce Marketing Cloud Manager.