Sales Director

Who We Are:

Persado provides the only Motivation AI platform that generates personalised communications at scale, inspiring each individual to engage and take action. Many of the world’s largest brands rely on Persado to engage customers across their journey, from acquisition communications to CRM. Persado’s EnterpriseAI is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognised by CB Insights as the leader for Generative AI Text Content Generation. As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021 & 2022.

What We Are Looking For:

As a Sales Director , you will deliver growth for the UK business by acquiring new logos primarily in the Financial Services sector and initiating sustainable long-term partnerships. This role is an individual contributor role (no direct reports) at this time. You will be part of the EMEA Commercial team and should be based in London. You will drive the sales process with Enterprise prospects, from initial engagement through to deal closure. You will develop comprehensive account strategies, create compelling value propositions, and drive complex contract negotiations to deliver business growth.

What You Will Work On:

• Deliver new business growth with a focus on UK enterprise Financial Services
• Map out prospect organization’s stakeholders, identifying relevant decision makers and budget holders to engage
• Understand prospect’s business strategy, goals and revenue streams
• Build business cases with the Solutions Consulting team and compelling presentations that make Persado’s products and solutions relevant to the prospect and generate new opportunities
• Create and articulate compelling and simple stories for both technical audiences and C-level stakeholders
• Develop approaches which create urgency with prospects to drive deals forward
• Position yourself as a trusted advisor in leveraging Persado’s EnterpriseAI as a revenue driver for enterprise companies
• Manage contract negotiations with large, complex enterprise accounts
• Prospect via email, phone, linkedin and partner ecosystem to develop and close business in a timely manner while maintaining a strategic, personalized approach
• Possibly, generate and manage business opportunities across EMEA on an ad hoc basis

What You Bring:

• 10+ years of direct B2B selling experience, with 7+ years selling to large enterprise accounts
• 5+ years of experience selling to Financial Services / Banks at executive level
• Proven track record of closing large, complex agreements / deals
• Able to transfer our services into a commercial structure, and executing a sales cycle based on that structure
• Experience presenting complex topics simply to C-level stakeholders, as well as mid-management
• Strong interpersonal communication (verbal and written) and team spirit
• Self-motivated with an entrepreneurial spirit, combined with a collaborative and structured approach
• Strong understanding of Marketing Technologies is a plus
• Aptitude for learning and staying current with industry trends
• Comfortable working in a fast-paced, dynamic environment
• Understanding of the digital marketing ecosystem and its various components

This role offers an exciting opportunity to drive business growth for Persado while working with cutting-edge Generative AI technology in the enterprise space.

What We Offer:

Achieve your life goals and work goals at Persado:

• Persado’s hybrid working model empowers both remote and in-office work equitably!
• Competitive and equitable compensation
• Generous benefits packages globally
• 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
• We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources.
• Employee Enrichment Fund to pursue a passion or upgrade your home office!
• Structured onboarding program to ensure a confident start and long-term success for new hires!
• Strong emphasis on career development and mobility, continuous feedback loops and performance management
• Flexible time off to support work-life harmony (including Summer Fridays)
• #PersadoCares! 2 paid Volunteer days per year and a charitable donation match
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, monthly diverse speaker series, commitment to bias-free recruitment, ERGs (#culture, #mindsmatter, #parents, #women, #green, #pride and growing)!
• Recognition, Rewards and Ideas to Action programs to recognize the contributions and impact of Persadoans across the globe!

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry, or place of origin.

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