At a Glance
- Tasks: Drive shopper-focused strategies and execute impactful marketing initiatives for top self-care brands.
- Company: Join Perrigo, a leading player in the European Consumer Self-Care market.
- Benefits: Enjoy competitive pay, family support benefits, and flexible hybrid working options.
- Other info: Great exposure to leadership and excellent career progression opportunities.
- Why this job: Make a real impact on consumer health while growing your career in a collaborative environment.
- Qualifications: 3+ years in FMCG or Consumer Healthcare with strong marketing and analytical skills.
The predicted salary is between 37800 - 46200 £ per year.
At Perrigo, we are driven by our mission to make lives better through trusted health and wellness solutions, accessible to all. We are proud to be a Top 10 player in the European Consumer Self‑Care market and the largest U.S. store brand provider of over‑the‑counter and infant formula. Dedicated to providing the best self‑care for everyone, we are the people behind the brands you trust, such as Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. Join us on our One Perrigo journey as we evolve to win in self‑care.
We are excited to be recruiting for a permanent Shopper & Customer Activation Executive to join our Commercial Strategy & Execution team based in central London. In this role, you will be responsible for driving shopper‑focused activation strategies and ensuring successful execution of branded and own‑label initiatives across Perrigo’s self‑care categories. This position is ideal for a creative, but process‑orientated, ambitious professional eager to make a real impact at the point of purchase.
Your job will be to make leading self‑care products such as Galpharm, Solpadeine, NiQuitin, Bronchostop, ellaOne, and Compeed visible and accessible to consumers. The role will have great exposure to leadership with strong progression opportunities across our commercial functions.
Scope of the Role
- Shopper & Category Expertise: Serve as the go‑to expert for shopper activation at Perrigo, translating brand and category growth strategies into actionable shopper marketing plans.
- Agency Management: Manage day‑to‑day relationship with our shopper marketing agency to deliver projects. Make recommendations for process improvements, efficiencies and innovative solutions.
- Performance Tracking: Monitor and analyse POS for continuous improvement sharing insights and opportunities to optimise ROI and market share growth.
- Monthly Business Cycle: Play a key role in monthly meetings, feeding shopper activation plans into internal forums, and supporting Sales teams with compelling activation proposals, which meet brand objectives and retailer priorities.
- Retailer Engagement: Launch annual shopper marketing toolkits and support sales teams at customer strategy days with tailored activation plans.
- Cross‑Functional Collaboration: Partner with commercial strategy, RGM, Sales, Marketing and Supply Chain to deliver integrated activation plans.
Experience Required
- Minimum of 3 years in FMCG or Consumer Healthcare, with previous experience in shopper marketing, marketing or commercial strategy.
- Proven ability to manage budgets and deliver measurable ROI through effective activation.
- Strong analytical skills and ability to translate insights into actionable plans.
- Excellent stakeholder management and communication skills, with experience influencing across functions and with retailers.
- University degree or equivalent experience required.
- London‑based with hybrid working and occasional travel (approx. 5–10%).
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Hybrid Working Approach
We love our offices and the setting they provide for in‑person collaboration and celebration. But we also appreciate the opportunity to work remotely that can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of “America’s Best Employers by State 2024”. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.
Shopper & Customer Activation Executive in London employer: Perrigouk
Perrigouk is an exceptional employer that values innovation and collaboration, providing a dynamic work environment in the heart of London. Employees benefit from competitive compensation packages, including bonuses and a company car, alongside opportunities for professional growth through training and development initiatives. With a strong focus on fostering client relationships and enhancing product knowledge, Perrigouk empowers its team to make a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper & Customer Activation Executive in London
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Perrigouk are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Shopper & Customer Activation Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Perrigouk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Perrigouk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Perrigouk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Perrigouk
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At Perrigouk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.