Digital Marketing Analyst

At Perrigo, we are driven by our mission to make lives better through trusted health and wellness solutions, accessible to all. We are proud to be a top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over-the-counter and infant formula. Dedicated to providing the best self-care for everyone, we are the people behind the brands you trust. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Description Overview

We are looking for a Digital Marketing specialist who will be supporting the Digital Marketing team through an array of projects around Digital Shelf, content, analytics, tagging, SEO, e-retailer, and website implementations across our multiple brands. You must be results-driven, creative, organised, love data, and be passionate about improving insight and performance. We are not looking for someone to be an expert across all Digital Marketing areas, but we would expect a basic understanding and eagerness to learn and get involved.

Scope of the Role

• Digital Media
  • Facilitate SEO strategy execution in support of brand strategies and objectives.
  • Become a key contact and facilitator for both our agency and internal stakeholders to drive and implement digital marketing excellence across the board.
  • Support the team with UTM tagging creation and implementation.
• Digital Shelf Content
  • Be a key stakeholder in the development and implementation of our Digital Shelf strategy, working closely with the Content Senior Manager.
  • Become the main point of contact for internal and external stakeholders.
  • Oversee the relationship with Brandbank and online retailer teams to ensure project delivery.
  • Be proactive in identifying current content gaps and driving projects to rectify, deploy, and measure project success with impact on sales.
  • Ownership of the monthly, quarterly, and ad-hoc Profiter Digital Shelf reports and analysis.
  • Manage DS content development workstreams supporting our online sales growth across both our branded and OL portfolios.
  • Lead our Product Review creation program by prioritising key brands and managing all relevant teams and partners to ensure timely project delivery and grow online visibility.
  • Deploy UK learnings and best practices across the rest of our North Europe cluster.
• Web & Analytics
  • Engage with a variety of data sources that you will need to understand to build actionable recommendations for the team (think GA4, Amazon Advertising, IRI, Shopper data, Profitero).
  • Work closely and collaboratively with local and global stakeholders to ensure our web assets are up to date.
  • Analyse digital data to identify trends and insights that can inform marketing strategies and tactics.
  • Own social listening insight analysis and delivery to both local and global teams for our key categories.
  • Collaborate with team members to drive the collection, integration, and analysis of data from various sources, including web analytics, social media, email marketing, and advertising campaigns.
  • Develop and maintain data dashboards and reports that effectively share insights with stakeholders.
  • Conduct regular analysis of website traffic, engagement metrics, conversion rates, and other key performance indicators to identify areas for optimisation.
  • Provide recommendations for improving owned assets user experience based on analytics.
  • Monitor and report on industry trends related to digital marketing, analytics, and consumer behaviour.

Experience Required

• 2+ years experience in digital marketing.
• Experience on analytical platforms such as Profitero, GA4, and social listening tools preferred.
• FMCG or healthcare experience preferred.

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Hybrid Working Approach

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of 'America's Best Employers by State 2024'.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.