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- Tasks: Support digital marketing projects like SEO, analytics, and content implementation across multiple brands.
- Company: Join Perrigo, a top player in the European Consumer Self-Care market, dedicated to enhancing wellbeing.
- Benefits: Enjoy competitive pay, hybrid work options, and career development opportunities tailored for you.
- Why this job: Be part of a collaborative culture that values creativity, data-driven insights, and personal growth.
- Qualifications: A university degree and at least 1 year of relevant experience are required; passion for digital is a must.
- Other info: Perrigo is an equal opportunity employer, welcoming diverse applicants.
The predicted salary is between 28800 - 42000 £ per year.
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All . We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone , we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, ACO, and many more. We Are Perrigo . We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.
Description Overview
We are looking for a Digital Marketing specialist who will be supporting the Digital Marketing team through an array of projects around content, analytics, tagging, SEO, e-retailer, Website implementations across our multiple brands. You must be results driven, creative, organised, love data and be passionate about improving insight and performance.
Scope of the Role
Digital Media
- Facilitate SEO strategy execution in support of brand strategies and objectives
- Responsible to report on SEO performance, KPIs and relevant metrics to showcase agency’s work and optimisations
- Be able to analyse our Digital media campaigns and recommend how to improve performance
- Become a key contact and facilitator for both our agency and internal stakeholders to drive and implement Digital marketing excellence across the board.
- Support the team with UTM tagging creation and implementation.
Digital Shelf Content
- Support and facilitate implementation of Digital Shelf content, working closely with the Content Senior Manager
- Be proactive on identifying content gaps and driving projects to rectify, implement and measure project success
Web & Analytics
- You will engage with a variety of data sources that you will need to understand to build actionable recommendations for the team (think GA4, Amazon Advertising, IRI, Shopper data, Profitero)
- Work closely and collaboratively with local and Global stakeholders to ensure our web assets are up to date.
- Analyse digital data to identify trends and insights that can inform marketing strategies and tactics
- Collaborate with team members to drive the collection, integration, and analysis of data from various sources, including web analytics, social media, email marketing, and advertising campaigns
- Develop and maintain data dashboards and reports that effectively share insights to stakeholders
- Conduct regular analysis of website traffic, engagement metrics, conversion rates, and other key performance indicators to identify areas for optimisation
- Provide recommendations for improving owned assets user experience based on analytics
- Monitor and report on industry trends related to digital marketing, analytics, and consumer behaviour
Experience Required
- University Degree in relevant field and typically a minimum of 1 year work experience required
- Excellent interpersonal skills, verbal and written communication.
- Attention to detail
- Organisational skills and ability to multi-task.
- Project management skills and ability to deliver on time.
- Highly motivated, confident, resilient and positive attitude.
- Passion for digital and online media.
- Analytical mind to analyse data and metrics and translate insight into actionable strategies.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of “America’s Best Employers by State 2024”. Find out more here .
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities.
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Digital Marketing Associate employer: Perrigo
Contact Detail:
Perrigo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Associate
✨Tip Number 1
Familiarize yourself with SEO strategies and tools, as this role heavily focuses on executing SEO initiatives. Understanding how to analyze SEO performance metrics will give you an edge in discussions during the interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Being able to discuss specific metrics and outcomes will demonstrate your results-driven mindset.
✨Tip Number 3
Highlight any experience you have with digital media campaigns, especially if you've worked with platforms like Google Analytics or Amazon Advertising. This will show that you're already familiar with the tools they use.
✨Tip Number 4
Emphasize your collaborative skills and ability to work with various stakeholders. This role requires working closely with both internal teams and external agencies, so demonstrating your teamwork experience will be crucial.
We think you need these skills to ace Digital Marketing Associate
Some tips for your application 🫡
Understand the Company Mission: Before you start writing your application, familiarize yourself with Perrigo's mission to make lives better through trusted health and wellness solutions. Reflect this understanding in your cover letter to show alignment with their values.
Highlight Relevant Experience: Make sure to emphasize any previous experience in digital marketing, especially related to SEO, analytics, and content management. Use specific examples that demonstrate your results-driven approach and analytical skills.
Showcase Your Skills: Clearly outline your skills in data analysis, project management, and digital media. Mention any tools or platforms you are familiar with, such as Google Analytics or UTM tagging, to demonstrate your technical proficiency.
Tailor Your Application: Customize your CV and cover letter for the Digital Marketing Associate position. Use keywords from the job description to ensure your application resonates with the hiring team and highlights your fit for the role.
How to prepare for a job interview at Perrigo
✨Show Your Passion for Digital Marketing
Make sure to express your enthusiasm for digital marketing during the interview. Share specific examples of projects you've worked on, especially those involving SEO, analytics, or content creation, to demonstrate your genuine interest in the field.
✨Prepare for Data-Driven Questions
Since the role involves analyzing data and metrics, be ready to discuss your experience with tools like Google Analytics or any other relevant platforms. Prepare to explain how you've used data to inform marketing strategies or improve campaign performance.
✨Highlight Your Collaborative Skills
Perrigo values collaboration, so emphasize your ability to work well with both internal teams and external agencies. Share examples of how you've successfully collaborated on projects and driven results through teamwork.
✨Demonstrate Your Organizational Skills
Given the need for project management and multitasking in this role, be prepared to discuss how you prioritize tasks and manage your time effectively. Provide examples of how you've handled multiple projects simultaneously while meeting deadlines.
