At a Glance
- Tasks: Lead shopper marketing strategies and collaborate with teams to drive brand growth.
- Company: Join Perrigo, a dynamic company focused on innovation and collaboration.
- Benefits: Enjoy competitive pay, family-friendly benefits, and career development opportunities.
- Other info: Flexible work options and a supportive culture for personal and professional growth.
- Why this job: Make a real impact in shopper marketing while working in a hybrid environment.
- Qualifications: 3+ years in FMCG or Consumer Healthcare with strong analytical and communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Description Overview
This is a permanent role based in central London.
Responsibilities
- Shopper & Category Expertise: Serve as the go-to expert for shopper activation at Perrigo, translating brand and category growth strategies into actionable shopper marketing plans.
- Agency Management: Manage day-to-day relationship with our shopper marketing agency to deliver projects. Make recommendations for process improvements, efficiencies and innovative solutions.
- Performance Tracking: Monitor and analyse POS for continuous improvement, sharing insights and opportunities to optimise ROI and market share growth.
- Monthly Business Cycle: Play a key role in monthly meetings, feeding shopper activation plans into internal forums, and supporting Sales teams with compelling activation proposals that meet brand objectives and retailer priorities.
- Retailer Engagement: Launch annual shopper marketing toolkits and support sales teams at customer strategy days with tailored activation plans.
- Cross-Functional Collaboration: Partner with commercial strategy, RGM, Sales, Marketing and Supply Chain to deliver integrated activation plans.
Experience Required
- Minimum of 3 years in FMCG or Consumer Healthcare, with previous experience in shopper marketing, marketing or commercial strategy.
- Proven ability to manage budgets and deliver measurable ROI through effective activation.
- Strong analytical skills and ability to translate insights into actionable plans.
- Excellent stakeholder management and communication skills, with experience influencing across functions and with retailers.
- Self-reliance and an ownership mindset.
- Willingness to learn and focus on continuous improvement.
- Solid business acumen, strong written and oral communication skills.
- Leads by influence, ability to motivate with energy and enthusiasm.
- Track record of success with progressive responsibility.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Working Environment
Hybrid Working Approach: We love our offices and the setting they provide for in-person collaboration and celebration. We also recognise the value of remote work, so many roles offer the flexibility to work two days a week from home.
Application Note
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.
Shopper & Customer Activation Executive employer: Perrigo Company plc
Perrigo is an exceptional employer, offering a supportive work culture that values collaboration and professional growth. Located in London, the company provides competitive compensation, flexible hybrid working options, and tailored benefits to ensure employees feel valued both personally and professionally. With a commitment to employee development and recognition as one of America’s Best Employers by State 2024, Perrigo is dedicated to fostering a rewarding environment for its team members.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper & Customer Activation Executive
✨Tip Number 1
Get to know the company inside out! Research Perrigo's values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to shopper marketing. Think about how your experience aligns with the role and be ready to share specific examples that highlight your skills.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Shopper & Customer Activation Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Shopper & Customer Activation Executive role. Highlight your experience in FMCG or Consumer Healthcare, and don’t forget to showcase your shopper marketing skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper activation and how your previous experiences align with our goals. Keep it engaging and personal – we love a bit of personality!
Show Off Your Analytical Skills:Since this role involves performance tracking and ROI analysis, make sure to include examples of how you've used data to drive decisions in your past roles. We’re keen to see how you can turn insights into actionable plans!
Apply Through Our Website:Don’t forget to hit that APPLY button on our website! It’s the best way to ensure your application gets to us. Plus, it shows you’re serious about joining the Perrigo family. We can’t wait to hear from you!
How to prepare for a job interview at Perrigo Company plc
✨Know Your Shopper Marketing
Dive deep into the world of shopper marketing before your interview. Understand the latest trends and strategies in FMCG and Consumer Healthcare. Be ready to discuss how you can translate brand growth strategies into actionable plans, as this will show your expertise and passion for the role.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by bringing examples of how you've monitored and analysed performance metrics in past roles. Discuss specific instances where your insights led to measurable improvements in ROI or market share growth, as this will highlight your ability to drive results.
✨Engage with Stakeholders
Think about your previous experiences working with cross-functional teams. Be ready to share stories that illustrate your strong communication skills and how you've influenced stakeholders across different functions. This will be crucial, as the role requires excellent stakeholder management.
✨Emphasise Your Ownership Mindset
Perrigo values self-reliance and an ownership mindset. Prepare to discuss situations where you've taken initiative and driven projects forward independently. Highlight your willingness to learn and focus on continuous improvement, as this aligns perfectly with their company culture.
