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- Tasks: Be the expert in shopper activation and create impactful marketing plans.
- Company: Join Perrigo Company, a leader in consumer healthcare with a vibrant culture.
- Benefits: Enjoy competitive pay, family-friendly benefits, and career growth opportunities.
- Why this job: Make a real difference in shopper marketing while collaborating with diverse teams.
- Qualifications: 3+ years in FMCG or Consumer Healthcare with strong analytical and communication skills.
- Other info: Hybrid working model for flexibility and work-life balance.
The predicted salary is between 36000 - 60000 £ per year.
Description Overview
This is a permanent role based in central London.
Responsibilities
- Shopper & Category Expertise: Serve as the go-to expert for shopper activation at Perrigo, translating brand and category growth strategies into actionable shopper marketing plans.
- Agency Management: Manage day-to-day relationship with our shopper marketing agency to deliver projects. Make recommendations for process improvements, efficiencies and innovative solutions.
- Performance Tracking: Monitor and analyse POS for continuous improvement, sharing insights and opportunities to optimise ROI and market share growth.
- Monthly Business Cycle: Play a key role in monthly meetings, feeding shopper activation plans into internal forums, and supporting Sales teams with compelling activation proposals that meet brand objectives and retailer priorities.
- Retailer Engagement: Launch annual shopper marketing toolkits and support sales teams at customer strategy days with tailored activation plans.
- Cross-Functional Collaboration: Partner with commercial strategy, RGM, Sales, Marketing and Supply Chain to deliver integrated activation plans.
Experience Required
- Minimum of 3 years in FMCG or Consumer Healthcare, with previous experience in shopper marketing, marketing or commercial strategy.
- Proven ability to manage budgets and deliver measurable ROI through effective activation.
- Strong analytical skills and ability to translate insights into actionable plans.
- Excellent stakeholder management and communication skills, with experience influencing across functions and with retailers.
- Self-reliance and an ownership mindset.
- Willingness to learn and focus on continuous improvement.
- Solid business acumen, strong written and oral communication skills.
- Leads by influence, ability to motivate with energy and enthusiasm.
- Track record of success with progressive responsibility.
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Working Environment
Hybrid Working Approach: We love our offices and the setting they provide for in-person collaboration and celebration. We also recognise the value of remote work, so many roles offer the flexibility to work two days a week from home.
Application Note
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.
Shopper & Customer Activation Executive in London employer: Perrigo Company plc
Contact Detail:
Perrigo Company plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper & Customer Activation Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG and consumer healthcare sectors. Use LinkedIn to connect with current employees at Perrigo and ask for insights about the company culture and the Shopper & Customer Activation Executive role.
✨Tip Number 2
Prepare for the interview by understanding shopper marketing trends. Brush up on your analytical skills and be ready to discuss how you can translate insights into actionable plans that drive ROI. Show them you’re the expert they need!
✨Tip Number 3
Practice your storytelling! Be ready to share specific examples of how you've managed budgets and delivered measurable results in previous roles. This will help you stand out as someone who can lead by influence and motivate teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Perrigo team and ready to contribute to their success.
We think you need these skills to ace Shopper & Customer Activation Executive in London
Some tips for your application 🫡
Know the Role Inside Out: Before you start writing, make sure you understand the Shopper & Customer Activation Executive role. Dive into the job description and highlight key responsibilities and skills. This will help us see how your experience aligns with what we're looking for.
Tailor Your Application: Don’t just send a generic CV and cover letter! Customise your application to reflect the specific requirements of the role. Use keywords from the job description to show us you’re a perfect fit for the position.
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just listing duties. Use numbers and examples to demonstrate how you've made an impact in previous roles, especially in shopper marketing or FMCG.
Keep It Professional Yet Personal: While we want to see your professional side, don’t be afraid to let your personality shine through. A friendly tone can make your application stand out, so feel free to express your enthusiasm for the role and the company!
How to prepare for a job interview at Perrigo Company plc
✨Know Your Shopper Marketing
Dive deep into the world of shopper marketing before your interview. Understand the latest trends and strategies in FMCG and Consumer Healthcare, and be ready to discuss how you can translate brand growth strategies into actionable plans. This will show your passion and expertise in the field.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with performance tracking and analysis. Bring examples of how you've monitored POS data and turned insights into successful activation plans. Being able to demonstrate your analytical prowess will set you apart from other candidates.
✨Highlight Your Stakeholder Management Experience
Think of specific instances where you've successfully influenced stakeholders across different functions. Be ready to share stories that showcase your communication skills and ability to collaborate effectively, especially with sales and marketing teams.
✨Emphasise Your Ownership Mindset
Perrigo values self-reliance and a proactive approach. Prepare to discuss times when you've taken ownership of projects or initiatives, highlighting your ability to drive results and improve processes. This will resonate well with their focus on continuous improvement.
