At a Glance
- Tasks: Drive growth of RTD portfolio across EMEA & LATAM with innovative strategies.
- Company: Join a prestigious wine & spirits company with a vibrant culture.
- Benefits: Remote work options, competitive pay, profit-sharing, and daily training opportunities.
- Other info: Dynamic role with 50% travel and excellent career development prospects.
- Why this job: Be part of a fast-growing industry and make a real impact on global strategy.
- Qualifications: 10 years in commercial leadership, strong negotiation skills, and multi-market experience.
The predicted salary is between 80000 - 100000 £ per year.
About the Role
Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Head of RTD Business Acceleration EMEA & LATAM! You will be based in our London Offices in Chiswick. The Ready To Drink (RTD) category is growing exponentially with +11% CAGR expected in the next 5 years. Higher quality product propositions have improved the category image and accelerated growth of RTDs serving an unmet consumer need for convenient drinks. RTDs offer Pernod Ricard an opportunity to recruit new consumers, build loyalty to our spirits brands, drive incremental business. Pernod Ricard has set a significant ambition for RTDs & Convenience leveraging our spirits brands to offer premium RTD & Convenience propositions. To deliver the ambition, a Global RTD & Convenience Business Unit (GBU) was created in 2021. The scope of the RTD GBU is to build successful franchises of our international brands. The purpose of the role is to drive the growth of the RTD portfolio throughout the EMEA & LATAM region through a strong collaboration with local Market Companies (MarketCos).
Responsibilities
- Ensure proper commercial strategy execution in mature markets with an established Route-to-Market (e.g. Germany, South Africa).
- Proactively adjust plans depending on results and market evolution to maximize sustainable growth of the RTD business.
- Ensure momentum on existing SKUs.
- Compute Business Case for New Product Development, working together with RTD BU Finance team and MarketCo local teams.
- Recommend and monitor portfolio allocation in Tier-2 markets (e.g. BeNeLux, Spain, etc.).
- Recommend and monitor SKUs allocation by Route-to-Market channel in all markets.
Engagement with MarketCo
- Engage with the entire MarketCo Sales organization (from Sales Executives to Commercial Director) to ensure high level sponsorship and execution pace.
- Speed-up decision making / problem solving for MarketCos through strong collaboration with RTD BU teams (e.g. operations, marketing, etc.) and MarketCo.
- Serve as the first point of contact of MarketCos for commercial related matters.
- Support the implementation of new capabilities needed to deliver the ambition.
Voice of the Trade
- Provide continuous feedback to RTD BU on local needs and opportunities identification (e.g. successful new launches from competition, insights on liquid or packaging evolution, etc.).
- Continuously engage with retailers and consumers to ensure continuous feedback loop.
Global Performance Monitoring
- Closely monitor global commercial performance (Volume Rate of Sales, Value Market Share, Distribution, etc.).
- Lead Monthly Commercial Performance Reviews with MarketCos.
Leadership & Travel
- Direct management of 1 intern and 1 VIE.
- Strong influence of local RTD Sales resources.
- Business travels to be expected: 50% of the time should be spent in market.
Qualifications
- 10-years' experience in commercial leadership roles (channel management, account management, field execution) in the Beer, Soft Drinks or Energy Drinks industry.
- Multi-market experience is a plus.
- Strong influential skills and ability to engage with a wide range of senior stakeholders.
- Ability to understand business end-to-end (Marketing, Ops, Finance, Legal) and work with dedicated teams to grow business.
- Curiosity and creativity to turn challenges into business opportunity, identifying creative solutions and engaging teams on it.
- Ability to work in a multi-cultural environment.
- Strong negotiation skills with both internal and external stakeholders.
- Proactivity in identifying market trends and quickly react.
- You are fluent in English; French is a plus.
Benefits & Offer
- Outstanding and collaborative workplace that embodies our sharing & conviviality culture.
- Possibility to work remotely (up to 2 days a week).
- Very complete mutual insurance.
- Attractive compensation including profit-sharing.
- Possibility to train daily.
- Employee events.
Head of RTD Business Acceleration EMEA & LATAM in Whitehall employer: Pernod Ricard
Pernod Ricard is an exceptional employer, offering a dynamic and collaborative work environment in the heart of London’s Chiswick. With a strong focus on employee growth and development, we provide opportunities for training and professional advancement, alongside attractive benefits such as profit-sharing and flexible working arrangements. Join us to be part of a prestigious portfolio in the wine & spirits industry, where your contributions will directly impact our ambitious global growth strategy in the rapidly expanding RTD category.
StudySmarter Expert Advice🤫
We think this is how you could land Head of RTD Business Acceleration EMEA & LATAM in Whitehall
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for those interviews! Research the company, understand their products, and think about how your experience aligns with their goals. We want to show them that you’re not just another candidate, but the perfect fit for their team.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We want to make sure they remember you for all the right reasons!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar faces from our community. Let’s get you that dream job together!
We think you need these skills to ace Head of RTD Business Acceleration EMEA & LATAM in Whitehall
Some tips for your application 🫡
Show Your Passion for RTDs:When writing your application, let your enthusiasm for the Ready To Drink category shine through. We want to see how you can contribute to our ambitious growth strategy and why you're excited about the opportunity to work in this fast-paced environment.
Tailor Your Experience:Make sure to highlight your relevant experience in commercial leadership roles, especially in the beverage industry. We’re looking for someone who understands the ins and outs of channel management and can demonstrate their ability to drive business growth across multiple markets.
Engage with Our Culture:At StudySmarter, we value a convivial workplace. Use your application to reflect our culture by showcasing your collaborative spirit and how you’ve successfully worked with diverse teams in the past. This will help us see how you fit into our team dynamic.
Be Clear and Concise:While we love a good story, make sure your application is clear and to the point. Use bullet points where necessary and keep your language professional yet approachable. Remember, we want to get to know you, but we also appreciate brevity!
How to prepare for a job interview at Pernod Ricard
✨Know Your RTD Market
Dive deep into the Ready To Drink (RTD) category before your interview. Understand the latest trends, key players, and consumer preferences in EMEA & LATAM. This knowledge will help you demonstrate your passion for the industry and show that you're ready to hit the ground running.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams or projects in previous roles. Highlight your ability to engage with diverse stakeholders and drive results. This is crucial for a position that requires strong influence and collaboration across various teams.
✨Be Ready to Discuss Strategy
Think about how you would approach the commercial strategy execution in mature markets. Be prepared to discuss your ideas on adjusting plans based on market evolution and how you would ensure momentum on existing SKUs. This shows your strategic thinking and adaptability.
✨Engage with Real Examples
Bring real-world examples of how you've identified market trends and turned challenges into opportunities. Whether it's a successful product launch or a creative solution to a problem, these stories will illustrate your proactive mindset and ability to drive growth.
