Social Marketing Manager

Pernod Ricard is a leading company in the global wines and spirits industry. We hold one of the most prestigious brand portfolios in the drinks sector, including 19 brands among the worldwide top 100. Our key brands in the UK include ABSOLUT vodka, Jameson Irish Whiskey, Beefeater and Plymouth Gins, The Glenlivet Scotch whisky, Havana Club rum, Malibu rum, Chivas Regal Scotch whisky, and Perrier-Jouët champagne.

In the UK, Pernod Ricard is comprised of 3 affiliates: Pernod Ricard UK which sells and distributes our products in the UK market; Chivas Brothers brand company, our global Scotch whisky business which is responsible for the production, innovation and global brands of our whisky portfolio; and Pernod Ricard Global Travel Retail, the global HQ of the group’s duty free, air travel and cruises business. Our UK headquarters is in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside. We are an organisation of around 2,000 employees in the UK, 600 of which are based in London.

Contract type: FTC - Mid-march 2027

Key responsibilities

• VISION & PLANNING
  • Determine the vision for the Chivas Regal Social and digital strategy and agenda in collaboration with Global Brand Director.
  • Lead all aspects of global social and digital from day to day management through to creating seamless integrated 360 campaigns that drive brand relevance and bring the cultural platform to life.
  • Collaborate with internal and external stakeholders to ensure creative excellence – from creative development through to amplification and campaign effectiveness.
  • Lead new approach to market engagement, develop plan for how markets can activate social and digital at scale to ensure consistency with global brand direction and strategy.
  • Build robust test and learn approach, oversee new effectiveness and analysis process.
  • Oversee budget management across all social and digital and ensure A&P is effectively allocated to support the communication agenda in priority markets.
• SOCIAL CHANNEL & CONTENT MANAGEMENT
  • Lead a new vision for social content development, refine current approach and work with social team to update to drive impact.
  • Lead the day to day social and creative studio, managing all workflows and day to day team delivery.
  • Oversee content planning for partner channels.
  • Work closely with partner social media and digital teams to ensure effective activation of partnership social assets and all KPI’s are met.
  • Collaborate content team on overall social, digital content needs for partner content and activation strategy across the partnership, ensuring efficient use of all the contract deliverables to drive the most value for the brand.
  • Collaborate with creator team to integrate and develop strong creator led content for social channels.
  • Lead channel and community management strategy and oversee day to day approach with community manager.
• DIGITAL
  • Develop integrated social and digital strategy aligning new sports led approach to digital.
  • Lead approach for ECRM, SEO and GEO ensuring consistent with overall sports led approach.
  • Lead approach for regular global market communications to deliver digital strategy, case studies and best practice throughout the financial year.
  • Support markets on building clear and consistent digital consumer approach and plans that drive brand objectives.
  • Work closely with internal social, comms and partnerships teams to ensure global campaign amplification is truly integrated and delivers on propelling the brand forwards in culture.
  • Track and manage digital effectiveness.
• Leadership
  • Manage social and digital studio (consists of Community manager, social strategists, creative director, designer and digital manager), supporting their growth and experience within the communications field.
  • Collaborate with cross-functional teams on a daily basis to ensure we deliver and execute compelling campaigns and activations in local markets.

If you recognise yourself in the description below, don't wait and apply!

• Are a positive, highly driven and organized person with relationship skills and attention to detail.
• Are extremely consumer-centric, understanding how modern luxury & youth culture works, turning strong understanding of consumer insights into actionable strategy, comms & activations.
• Have strong entrepreneurship skills, being able to proactively assess brand needs, understand consumer insight and transform them into actionable strategy.
• Are creative – think laterally, think inventively.
• Thrive in a team environment but are also self-motivated – demonstrate tenacity, resilience, strive to deliver results.
• Demonstrate good commercial understanding.
• Are adept at planning and organisation – structured planning, organised time effectively, good project management skills, meet deadlines.
• Have strong presentation skills – confidence to present formally to internal and external audiences with ability to bring audience with you.
• Inclusive decision maker – manage upwards, share information, work collaboratively.
• Are a strong collaborator, a true team player with a high level of proactivity and creativity.
• Possess the right soft-skills which allow you to navigate and find direction when faced with challenges.

At Pernod Ricard, we want to build an inclusive organisational culture, where everyone feels welcome. We are ‘créateurs de convivialité’, and conviviality can only thrive when we embrace our differences. For us, inclusion is all about respect, ethics and mutual trust, living a culture that encourages openness, cooperation, transparent communications and ensures a work environment that is fun, contemporary, relevant, and responsible. A culture where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working, please let us know in your application.