At a Glance
- Tasks: Lead innovative marketing activations and manage a dynamic team in a hybrid work environment.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a focus on creativity and collaboration.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts on top brands.
- Other info: Embrace a diverse and inclusive culture where everyone can thrive.
- Why this job: Make a real impact on brand visibility across Europe while developing your leadership skills.
- Qualifications: Experience in customer marketing and strong leadership skills are essential.
The predicted salary is between 55000 - 65000 € per year.
Team: Europe Regional Customer Marketing
Location: Chiswick, London
We operate a hybrid working approach, which allows you to manage your time between home and office.
About the role: Note, this is a fixed term contract for up to 12 months. As Senior Marketing Activation Manager, you will lead the planning and execution of best‑in‑class activations across three of our global GTR customers. Managing five direct reports, you will shape the annual regional activation strategy, localise global toolkits, negotiate marketing plans, increase visibility and deliver impactful omnichannel brand experiences across key airports in Europe. This is a pivotal role in how our brands show up across Europe and beyond—combining creativity, commercial partnership, shopper understanding and flawless execution. This position requires the ability to travel up to 30% of the time for customer meetings and airport visits.
Responsibilities:
- Define annual brand promotional plans aligned to global and regional prioritisation and traveller trends.
- Evaluate and prioritise promotional packages, activation and visibility opportunities using our investment framework.
- Work closely with the omnichannel and retail design teams to deliver 360° activations, ensuring brand consistency in every touchpoint.
- Lead end‑to‑end implementation on strategic projects.
- Oversee all projects within customer remit while leading the team to deliver best‑in‑class activations.
- Provide day‑to‑day leadership, coaching, and performance management.
- Foster a high‑performing, collaborative, and innovative team culture.
Partner with Stakeholders:
- Collaborate closely with Regional Sales Managers and Key Account Managers to co‑build customer activation plans for launches and hero campaigns.
- Develop strong relationships with European customer partners; translate agreements into Joint Business Plans and manage delivery throughout the year.
- Support customer sell‑in with compelling activation proposals and visibility storytelling.
- Work cross‑functionally with Europe Regional Commercial, Customer Services, Supply Chain, Global Marketing Activation, Retail Excellence, Brand Teams, and Portfolio & Insights and other Regional Hubs across APAC and Americas.
- Own customer‑level A&P budgets, including PO management and monthly financial tracking.
- Provide reporting and insights on campaign performance against KPIs for both customers and internal stakeholders.
- Monitor depletion trends and share actionable insights with commercial teams.
- Assess visibility tools and campaign effectiveness to drive continuous improvement and efficiencies.
Qualifications:
- Experience in customer marketing, trade marketing or activation within Travel Retail, domestic off‑trade, FMCG, luxury or spirits.
- Strong leadership and people management capability.
- Ability to work collaboratively with sales and cross‑functional teams.
- Demonstrated success in negotiating annual customer marketing agreements.
- Confident in presenting to key internal and external stakeholders.
- Strong analytical and financial acumen, including budget management and reporting.
- A dynamic, adaptable and proactive mindset, with excellent project leadership.
- Curiosity, drive and the ability to manage multiple fast‑paced projects simultaneously.
Benefits:
- For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
- Our lifestyle benefits include 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more.
- You can access gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
- We have regular events in our office bar, employee‑run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Diversity & Inclusion:
We are committed to diversity and inclusion. People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as “Créateurs de Convivialité”. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know. All are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol. We work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Senior Marketing Activation Manager employer: Pernod Ricard
Pernod Ricard is an exceptional employer that champions a collaborative and innovative work culture, offering a hybrid working model that promotes flexibility between home and office. With a strong focus on employee wellbeing, we provide comprehensive health benefits, generous holiday allowances, and numerous opportunities for personal and professional growth, all within the vibrant setting of Chiswick, London. Our commitment to diversity and inclusion ensures that every team member can thrive and contribute to our mission of creating conviviality across Europe and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Activation Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. The more people know you’re looking for a Senior Marketing Activation Manager role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show them you’re not just another candidate; you’re genuinely interested in how they operate and how you can contribute to their success.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially in customer marketing and activation. Highlight your leadership skills and how you’ve driven successful projects in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Marketing Activation Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in customer marketing and activation. We want to see how your skills align with the role of Senior Marketing Activation Manager, so don’t hold back on showcasing your relevant achievements!
Showcase Leadership Skills:Since this role involves managing a team, it’s crucial to demonstrate your leadership capabilities. Share examples of how you've successfully led teams or projects in the past, and how you foster collaboration and innovation within your team.
Be Data-Driven:We love numbers! Highlight your analytical skills by including specific metrics or KPIs from previous campaigns you've managed. This will show us that you can not only create impactful activations but also measure their success effectively.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at Pernod Ricard
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding how the brand aligns with customer trends will help you articulate your vision for impactful activations.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in managing teams and driving successful projects. Be ready to discuss how you've fostered collaboration and innovation in past roles.
✨Master the Art of Negotiation
Since negotiating marketing agreements is key, brush up on your negotiation strategies. Think of specific instances where you successfully navigated complex discussions and secured beneficial outcomes.
✨Be Data-Driven
Familiarise yourself with metrics and KPIs relevant to marketing activations. Be prepared to discuss how you've used data to inform decisions and improve campaign performance in previous roles.
